She sure is showing alot of thigh.

The lady on the left has amazing high heel boots but the terrible camera angle cuts them out for most of the vid

After 3 weeks of not being able to do #TheExchange by Greenbook together (big shout out to Natalie Pusch for stepping in for us!), Karen Lynch and I came back with a vengeance today! We started with a heartfelt tribute to Hugh Davis & Keith Price for the massive impact they have had on us and the whole industry since the beginning of the #onlineresearch era; congrats on the launch of ACKWEST Group; we can't wait to see what they do next! We also gave a hearty congrats to Dana Kim of Highlight for making the #2 on the Fast Company list of most innovative #DataScience companies. We love it when #IIeXComptition winners keep kicking butt! Part 3 of the #PaidForYourSay series debuted; thanks to Kerry Hecht and 10K Humans, Isaac Rogers from Sago, Catherine “Mickey” Hill from Advanced Insights, Bj Kirschner from Just Worldwide , Melisa Gipson, PRC, from Jackson Associates Research, and Desirae Cox for diving into things we can start doing now to fix the #dataquality issues in the industry. On the new product front we reviewed new launches by Quantex AI and Media.Monks. We also recommended several new reports: HTF Market Intelligence Consulting Pvt Ltd released a deep dive into the global #Neurmarketing market, Microsoft delved into 3 big #AI #Trends to watch, and Forerunner detailed key 2024 #ConsumerTrends. All are worth checking out! Finally we touched on the ongoing TikTok controversy with the angle of how #smallbusiness could be damaged by proposed #TikTokban legislation and the thematically connected new #DataBroker bill to limit the sale of #personaldata. All of that in 30 minutes, and just chock full of context, advice, predictions and even some humor. Check it out!

Karen Lynch and I had to pre-record #TheExchange by Greenbook this week since she is on her way to #iiexapac, but we still managed to cover all the news that caught our attention this week, with only a little #soapboxing from me! We started off discussing the news from Stagwell (with a shout out to Mark Penn and his legacy at PSB Insights and Microsoft) on the relaunch of the Unlock Surveys panel in the #AI era, the new #Virtualaudiences tool from Yabble™, and the new #branding & #packaging tool by iVisual, as well as the acquisition of Mistral AI by Microsoft AI. What do they all have in common? The importance of #dataquality to power #decisionmaking. Next came my soapbox time as we covered all the angles of the fallout for Google during their launch of Google Gemini and how it highlighted the bottom line requirement of AI: it has to be FACTUAL & CORRECT. Is there a role for #marketresearch in supporting that mission? I bet you can guess my answer! We also covered related news from TechCrunch on some disappointing AI accuracy tests, Tyler Perry Studios changing course due to new advances by OpenAI, and finally we tied it all together with a call to action for everyone to get engaged now so we can help shape the future and new products that meet our expectations. Rather than giving out our usual bounty of shout outs, we plugged our own #IIeXNA event right around the corner (it's gonna be AWESOME) as well as the #GreenbookPodcast for deeper dive discussions on important topics with cool people. Next week Natalie Pusch will be co-hosting with me, so make sure to join us live!

In today's #TheExchange Karen Lynch and I tackled the topic of work/life balance, discussed #samplequality by highlighting the expose' by Catherine “Mickey” Hill and Desirae Cox on #PaidForYourSay, as well as new articles by CRG Predictive Intelligence and the Kantar and Realeyes - Attention Measurement partnership, with a wide ranging discussion on the importance of this topic. As an added bonus we touched on an interview I gave to Virtual Incentives on the role incentives play in building #respondentengagement and #panelquality (thanks Jennifer Mancusi and the team at Growgetter for making me sound good!). On a related note, we showcased a new framework for measuring #customerexperience by Savanta (aren't respondents customer?). Next we moved into the #tech portion of our show we covered how brands are already planning to use the Apple #VisionPro for #ecommerce, as well as how the launch is a real-time public beta of this tech and how valuable that is for #productdesign. One of the learnings seems to be it may not be quite ready for primetime since many buyers are returning it due to physiological effects. How soon before consumer tech needs to go through #clinicaltrials? The lines are blurring for sure. Finally we moved to #AI, and covered the $1 Trillion fundraise by OpenAI, the utterly amazing (and scary as hell!) #Sora reveal and it's broad implications for well...everything! To put a point on the discussion we dived into a report by Gartner on the top use cases for #GenerativeAI (it's a must read!) and a great article titled "AI and Consumer Insights: A Revolution in Product Innovation" by BNN Breaking. Plus, Karen Lynch tells a story about being #rickrolled by #AI (kinda)! How did we tie it all together? That would be telling; listen in! I only got on my soapbox a few times, I swear. Shout-outs to Kerry Hecht, Kyle Nel, Alcatel-Lucent Enterprise, Brox.AI

"Promosm"

400th subscriber! Woohoo!

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In our second to last episode of #TheExchange by Greenbook, Karen Lynch and I covered the QRCA 2024 Naomi Henderson Legacy Award Winners, whether #AI is ready to replace moderators via a review of ResearchGOAT (an awesome new entrant into #ResTech!), the dawn of #brainoware, the "Inevitables of 2024" by Marketing Futures, the importance of #audio content based on a survey from Pocket FM, the latest from the AI Ethics Council, the launch of Salesforce to integrate data streams via AI, and a new report on #ConversationalAI by Aragon Research. As usual we tied it all together, focused on why #MRX pros need to pay attention, and had some fun while we were at it. Shout-outs went to Buc-ee's, Ltd., Kerry Hecht, the late, great Naomi Henderson and Bill Weylock, Remesh, Recollective, Indiana University - Kelley School of Business, Dave McCaughan, E. David Zotter, Ipsos, Google and even #Thanos (minus the #InfinityGauntlet). Next week we'll go over our individual top 5 stories of the year before taking off for the holidays, so be sure to use the time to catch up on our past episodes as we hot the ground running in what is sure to be an exciting and disruptive 2024! Links: www.linkedin.com/posts/qualitative-research-consultants-association_announcing-the-winners-of-the-2024-naomi-ugcPost-7140051583727255553-eTeo/? www.linkedin.com/company/researchgoat/?lipi=urn%3Ali%3Apage%3Ad_flagship3_event%3BCCnM7uz6TsqhPYVs48%2FOoA%3D%3D studyfinds.org/biocomputer-human-brain-tissue/ facebook.com/marketingfuturesbd www.linkedin.com/posts/karenmlynch_hey-friends-indulge-me-with-some-crowd-sourcing-activity-7141057722229125120-8jbI? shorturl.at/iLZ89 www.businesswire.com/news/home/20231212974597/en/ www.salesforce.com/news/stories/unlimited-edition-pricing-news/?mkt_tok=NDIyLU1CVi0wOTEAAAGQDA25NmTwvJq3JM70OsguETJNlfByZt9WSlNqj4aa2Tcb9KGEzj5JbHAaPgXE8aTe3cX0KPMgO7fcsExg5pOGtKksyp1EcX3 aragonresearch.com/aragon-research-globe-conversational-ai-2024/ email us at [email protected]

Great talk! Thank you ... I'm tracking the space and trying the tools myself. Very exciting times indeed.

Thank you Karen and Lenny for the thoughtful congratulations! Looking forward tofuture discussions and potential collaborations

In today's hashtag#TheExchange by Greenbook, Karen Lynch and I did our usual jam packed summary of current news & analysis of why it matters. As usual, all within 30 minutes! First we gave a shout-out to the 2024 Future List Finalists (sponsored by Qlarity Access) and the Global Qualitative Researchers Award awarded by the QRCA: Florian Groth & Adaeze Sophia Ukoni. Congrats to all! We then covered new product launches by quantilope, Discuss (with a shout out to Jim Longo), Big Village, Waymark / DanAds and Circana integrating into Microsoft Azure. What do all of them have in common? They are deploying and integrating into hashtag#AI to address various business issues. Finally, we discussed the launch of hashtag#Gemini by Google and hashtag#Grok by X as the newest entrants into the mind-blowingly fast AI arms race, the reaction by the stock market, and the challenges legislators are having trying to keep up. What does all this look like for the hashtag#marketresearch industry? Well, that would be giving it away; tune in to get our take! All links: www.linkedin.com/posts/karenmlynch_today-we-announced-the-72-finalists-for-greenbooks-activity-7138919429244903425-B1vq www.qrca.org/page/global-qualitative-researchers-award/ www.quantilope.com/resources/quantilope-launches-quinn-ai-co-pilot www.discuss.io/platform/generative-ai/ www.globenewswire.com/news-release/2023/12/07/2792633/0/en/Big-Village-Launches-Audience-Intelligence-Services-Revolutionizing-Audience-Strategy-Targeting-and-Measurement.html www.circana.com/intelligence/press-releases/2023/circana-elevates-data-flexibility-hybrid-and-private-cloud-deployments-of-liquid-data-platform-now-available-in-microsoft-azure-for-all-industries/ www.aol.com/google-debuts-powerful-gemini-generative-150025064.html www.tradingview.com/news/reuters.com,2023:newsml_L4N3D23MU:0-alphabet-jumps-5-as-wall-st-cheers-new-ai-model/ www.nytimes.com/2023/12/02/opinion/ai-sam-altman-openai.html

Karen Lynch and I managed to cover 2 weeks' worth of topics and analysis in 30 minutes! Using AI (of course!), here is a broad summary of the topics we tackled: 1. OpenAI Shake-up and #Q Program 2. Embracing #AI in the #Insights World 3. Discussion on the #GRIT report and survey 4. Survey #participation and #incentives 5. Engagement Issues and the Future of #marketresearch in an AI driven world. We shared links from CivicScience, Escalent, Bellomy Market Research, Greenbook and gave shout outs to #elonmusk, Greg Brockman, Marc Benioff, John Dick, Karine Pepin, Rolfe William Swinton, Allie K. Miller, .Amanda Moorhouse. We dived deep (but fast!) and tied it all together and gave our take on why it matters to #mrx pros. Oh, and all while wearing holiday attire! history-and-impact-of-generative-ai-from-clippy-to-chatbots/ www.bellomy.com/blog/navigating-ais-true-impact-market-research www.linkedin.com/posts/alliekmiller_one-of-the-next-big-things-in-artificial-activity-7132829617228247040-tuoK www.prnewswire.com/news-releases/civicscience-solves-generative-ai-trust-issue-with-newest-consumer-insights-product-301993759.html www.linkedin.com/posts/datafairy_how-much-do-survey-panelists-earn-per-hour-activity-7134911246025310208-guu6 plus.shop/ hubs.ly/Q02bDq8X0 events.greenbook.org/iiex-behavior

Karen Lynch and I didn't intend for this edition of #TheExchange by Greenbook to be spooky, but in keeping with the season it seemed the topics just lent themselves to the vibe. We covered the rise of #BlackMarketAI brought up by DNyuz, OpenAI formed a #CatastrophicRisks team, Insights Association & Crispin Beale compiled a must read list of #ResearchHorrors, and Steve Phillips started a great conversation on #syntheticdata based on an article in Marketing Week. To balance things out we also talked about cool new product launches by Kantar Public, Fuel Cycle, Figma & Adobe and SurveyMonkey. Also a big shout out to Dan Wasserman on his #promptengineering training course. Other mentions were #blackmirror, Uri Gneezy, QuestionPro and Pollfish. How did we tie all that together with our take on broader implications and recommendations for actions for #marketresearch pros? Tune in to find out!

Hi there, would you be able to provide a working link of this presentation deck please.

*PromoSM* 😂

Glad it all worked out in the end. Thank you for this conversation and sharing your perspectives. I will check out the podcast as well.

Thanks very much, a useful conversation. Two small technical points - it would work better if Lenny looked into the camera and there was echo on the sound. Otherwise a really good start.

Promo-SM 😑

Just watched, March 29, 2023. Steve, it's impressive how much has played out in line with what you shared here, 10 years ago!

in love with sasha

That's ok

Awesome interview with great insights about the company! Thank you :)

that is my grandmother

This guys Nadilo is a major douchebag

Should have shown the presentation.

Enviei para o vosso correio mas como n tive Feedback mandei para mensagens

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. 14:00 .

Great Video Leonard!

If you're interested in the intersection of Text Analytics and Consumer Insights, definitely check out www.odintext.com by far the most intuitive and useful output for market research professionals in this area

Steve, this is a great pitch! Even now the vision still holds true!