This video is from 2014... it's very useful but you gotta check the updated requirements also

What were the results? Hope they were on par to your expectations!

@@YumsahsWebsiteDesign Terrible. I got 5 calls out of 1,500.

@@Jen-qd7sc Sorry to hear. Did you get a sale? What is your business?

@@Jen-qd7sc If you'd like some criticism on your postcard design, etc I can drop my email! I'm a website designer and I'm planning to do some marketing as soon as I make a list.

@@YumsahsWebsiteDesign in home foot care. Yes, I got a handful of elderly and they LoVE my service. I’m an RN and perform routine foot care.

Spot on RadarMan. In general I expect 1%.

@@Essays4College That's right. The long-term response rate is only 2%. Mail 100. Expect one or two responses.

​@@tuff47what industry are you seeing those rates from? And just to be clear you are talking responses not sales correct?

​@@Essays4Collegewhat industry are you in?

@@anthonyrude Google: "Response rates for direct mail and email" You will find websites, charts, etc. Yes. Direct mail figures given are RESPONSE RATES. They are not sales figures provided. I have done direct mail. For every 100 business offers that I have mailed to leads from a marketing lead list, I received, AT BEST, five responses and maybe four sales. If you are going to do direct mail, send out 100 direct mail cards or letters for an item that costs more than $100. If you send a a card asking for $20, for an item, you won't get to break even . You will be losing money on the mail. If you sell houses, cars, and diamonds, you will most likely break even and even make money on the direct mail IF YOU DID IT ALL PROPERLY. There are no guarantees. It's like flipping a coin or spinning the wheel at a Las Vegas casino. You will only know reality if you try. My best advice is to mail 100 postcards or letters. Get five responses. End of discussion. Good luck!

Cool, that's a great suggestion. We'll give it a try on the next vid. Hope you found the information useful regardless. Thanks for the feedback, Jack!

Yeah it was still an insightful video! Keep it up!

Hi DonnaSean. Thanks for your support!

thanks for doing a great job! Tell Tony i said WHAT UP!!!

It varies. Expect 1 to 2% of total pieces mailed. It might increase if you mail to previous customers. You can also use a multi-faceted approach by integrating a website, print ad, follow up email, and telemarketing. Social media sites on Facebook help the customer find you too. I hope this helps.

One to two percent average on direct mail postcards and flyers. It averages higher if you mail to people you know or from previous buyers, but not by much. So, mail 100 pieces of mail and be lucky if you get one or two replies. Personally, I tried direct mail and never had received more than one or two responses. I don't recommend.

Yeah I watch the video to get response rates. Not a single stat!

Thank you Ryan, it's great to see you on KZbin. We enjoy working with you and appreciate your business. Direct mail marketing is perfect for lawn care businesses and landscapers. Have an excellent week!

Hi Nigel, thanks for the feedback. Targeted direct mail can provide a boost to virtually any type of business. Our advice would be to target the best possible audience for your online courses -- and mail out postcards with a compelling offer (redeemable online only). For example: "FREE COURSE! Build Your Resume, Pay Nothing -- This Month Only!" Good luck and happy marketing.