It's interesting how the tone changes from when Don is writing it vs when Henry is reading it and Pete as well. Don thinks it's measured and relaxed. Henry thinks it's commanding and apete thinks it sounds brash in their heads hearing his voice. It's a great way to show that what is put in print can feel different to what you intended.

LOVE watching this right after the "It's Toasted!" video

My favorite thing about the letter is him drawing a parallel between their reliance on tobacco accounts and consumers’ addiction to tobacco. “We knew it wasn’t good for us, but we couldn’t stop.”

Well damn, I haven't gotten this far in he series. Have to speed up streaming so I can find out what happens next.

Bert’s face at the end cracks me up, it’s a strange fusion between indignation and amazement.

They keep smoking all the time.

The exact moment Don became Jerry Maguire.

The New York Times? Wasn't that founded in 2007? Yuuge historical error by the writers.

This really was the Golden Age of TV

Another alpha male power move from Don, not going into the conference room to face the music from the others, instead forcing them to come into his office to whine about it and show their desperation.

In real life Don would have been fired for doing this.

Did Jerry McQuire steal this idea?

Man it's wild seeing Megan as his secretary.

Pete was right though - when Don was getting the award in the Codfish Ball, he was told there that nobody wanted to do business with him because he stabbed a client in the back.

Lights a smoke, then proceed to gaslight a room filed with his co-owners. A hypocrite and a narcissist in the light of day, but if it makes money everything is forgiven.

That Kennedy prank was hilarious!!! Was not expecting it 😂😂

Explain to me why he wasn't fired.

"Woke" mad men.

You are not.

"so no one is happy about this?" "I dunno... it's good not to be the reason this place went down anymore" hahahahaha

This was Don Draper's Jerry Maguire moment.

I love how pissed Roger is reading the letter lol

Pinnacle of writing

it takes balls of fcking steal to write something like that and have it printed in the newspaper. a back-handed insult to an industry of whose key market share players literally kept SCDP afloat for so long. and, though it has been mentioned before in the comments, the mention of Emmerson Foote in this scene is absolutely brilliant. God damn. Mad Men was just so well written.

Weird how Campbell gets away with utterly shitting on Draper. I wonder why.

A full page in the NY Times was a "big buy". He spent that money without approval?

I love the detail that while he’s writing a letter denouncing the cigarette companies, he is…you guest it…smoking a cigarette.

Cut off just in time so we wouldn't be subjected to the sophomoric humor of CGC.

3:25 Bert: "You humiliated us" Also Bert: "I'm just going go ahead and blackmail you with the information I have on you."

Pay very close to how Roger Sterling is reading the room. When Don was getting out of line he told him off, but when the others were firing up he was in bomb defusal mode. He was paying attention to and tempering everyone's mood from start to finish. Superb accounts man.

I found it super smug how Henry was reading Don's article in Don's house. He let Betty totally cuck him at first

TURN UP THE VOLUME

Dons firing of Lane was justified. Lane was the controller and embezzled funds by forging signatures, that’s a no no in that line of work

Why I’m quitting Tobacco.. lights a cigarette 😂

Yet he's still smoking ...

Don - the selfish prick

That is the real Ad.... He did what was best for the company.Hate him or not.LOL

This is a bold decision he made

The scene after this🤣🤣🤣🤣🤣🤣🤣

This is the greatest written scene in television history and no one can convince me otherwise.

Emerson Foote reference!

Can u please allow the subtitles youtube provides?

Always surprised me that they put Don on leave for his Hershey's meltdown but not this. Yes it worked out in the end to be for their benefit but it was a betrayal of trust to the other partners that he didn't at least run it by them

Why would you end this scene right before it got good

Why is all the clips of mad men on youtube in shit quality? No other shows is like this, unless its from 1985

"Because I know what I'm selling doesn't kill my customers."* * Except for the super-sugared drinks/foods, alcoholic beverages, processed and artery-clogging meat, hazardous toys, body-image-destroying beauty products, etc.

This was the moment Dick Whitman became Heisenberg

and he's still smoking hahaha

What does Muhammad and Michael Jackson have in common? They are both pedophiles. Hahahahahahhaahahahahahahahahahahahahaha They locked up John Gotti, but not Michael Jackson. Think about it.

Boomer sound