Petra Wille - KPI Trees: www.petra-wille.com/blog/kpi-trees-how-to-bridge-the-gap-between-customer-behavior-product-metrics-and-company-goals Live KPI Tree Example: app.vistaly.com/s/w_K4T6_FIlQJU8I6sCVZc8M1TZisQE7x0VMKe3rp5Z_eUqpfglmhiFkJvqtaPBH0