I'm on the same page with what you're explaining. I have an e-commerce site with 180 listings, but only a few URLs have unique inlinks. This doesn't include the homepage or other general pages, just the listings. About 120 listings have a crawl depth of 2-7 and only 2 inlinks, or about 1%. I think the site's structure is a mess. I'm considering creating blog posts to help, but how can I improve the internal linking of these listings to make it more equitable? I realize the past developer might have prioritized certain listings, expecting users to discover more through search filters. However, this strategy is hurting the SEO rankings of the listings in the long term. Have you encountered a similar situation, and how did you improve it?
@taylorscher2 ай бұрын
Great question! For an Ecom website, I think the best course of action is category and FBT links. So like you said with site structure, the category pages would help make these product listings more accessible. Category pages also work well since they usually have quite a bit of traffic potential. I also like websites that use frequently bought together links. So basically on the product page itself, you'd have a set of other related products that link out to each other. This might also be an issue with pagination if you have your paginated set to 5 results (with 50 other paginated pages). I'd maybe bump it up to 10+ so it would drop the amount of paginated pages to like 25. Category pages will also help out here too so buried products are more easily discovered. Lastly (and this might not apply, but it's worth looking into), you might want to consider adding an HTML sitemap to your website so search engines can easily access your links from that file (this is different from an XML sitemap. but realistically you should probably have both). That's what I think it could be without looking at the site, but I think more categories will be your best friend here. Also, I'm happy to take a quick look at the site if you want more specific callouts.
@davidpourkarimi77322 ай бұрын
Just to support
@afflytics2 ай бұрын
Jacob Statler is the man, glad you had him on!
@taylorscher2 ай бұрын
Agreed!! He was a great guest to have on and overall a fun person to talk to about SEO and marketing. I think he actually gave you a shoutout at the beginning of the video
@somanna_bu0082 ай бұрын
This is fantastic info. Please, increase the volume before uploading next time. It's hard to hear you even at full volume.
@taylorscher2 ай бұрын
@@somanna_bu008 haha yeah thats my bad. I actually got a better mic recently so hopefully the videos will sound a bit better. This honestly might be my signal to re-record this
@theodorefox26503 ай бұрын
Informative 👌
@kimmergeek5 ай бұрын
Maybe add a proper title to your funnel landing page... ?
@taylorscher5 ай бұрын
What?
@writinghacks70166 ай бұрын
Hi Taylor, do you use regular expressions to find out nuggets? If yes, then share
@taylorscher6 ай бұрын
I do! I actually have this older video that covers how to use RegEx in GSC: kzbin.info/www/bejne/aoqph3uXrNmZgKs
@muzamilahmed57807 ай бұрын
appreciate
@-Evil-Genius-10 ай бұрын
🎯 Key Takeaways for quick navigation: 00:00 📊 *Overcoming Google Search Console 1,000 Row Limit* - Limitations in Google Search Console for larger websites. - Constraints on keyword data access (500-1,000 rows) for export or viewing. - Introduction to bypassing the limit to access more keyword data. 00:55 🔄 *Accessing Full Keyword Data with Looker Studio* - Larger websites may have around 30,000 keywords despite the 1,000-row display limit. - Introduction to Looker Studio as a solution to overcome the limit. - Reference to a customized Looker Studio dashboard by Hannah Rampton. 02:04 🚀 *Looker Studio Dashboard Functionality* - Overview of Looker Studio dashboard features. - Various uses, including extracting keywords, finding low-hanging fruit keywords, and identifying cannibalization. - Demonstration of connecting Google Search Console to Looker Studio. 02:32 📈 *Exporting Unlimited Keywords* - Display of increased keyword access from 1,000 to 32,000 in Looker Studio. - Step-by-step guide on exporting unlimited keywords as a CSV. - Emphasis on overcoming the 1,000-row limit in Google Search Console. Made with HARPA AI
@-Evil-Genius-10 ай бұрын
🎯 Key Takeaways for quick navigation: 00:01 🔍 *Using Google Search Console for Quick SEO Wins* - Google Search Console is a preferred tool for finding quick wins on websites. - Focus on the last 28 days for accurate keyword positions. - Explains the rationale behind using recent data over the last three months. 01:35 📊 *Two-Part Approach with Google Sheets* - Utilizes Google Sheets for a two-part approach: Last 28 days and Last 16 months. - Filters data for keywords ranking between 4 and 20 for potential quick wins. - Emphasizes the importance of a customized filter to narrow down opportunities effectively. 04:51 🚀 *Identifying Content with Potential* - Demonstrates filtering for keywords ranking beyond position 30 to identify content with potential. - Suggests creating new articles to better serve the intent of underperforming keywords. - Highlights the strategy of building topical authority by creating relevant content. 06:53 💀 *Dealing with Zombie Pages* - Defines zombie pages as those with zero clicks and impressions. - Recommends evaluating and updating underperforming pages instead of immediate deletion. - Discusses the possibility of consolidating content to prevent cannibalization. 09:11 🎯 *Leveraging Ahrefs for Keyword Opportunities* - Explores Ahrefs for additional keyword opportunities. - Discusses the limitations of Keyword Difficulty (KD) and its role in decision-making. - Introduces Ahrefs' Opportunities feature for automated insights. 11:44 📈 *Analyzing Top-Performing Pages for Conversion Potential* - Encourages analyzing top-performing pages for potential conversions. - Advocates adding calls-to-action (CTAs) to high-performing pages to enhance user interaction. - Highlights the importance of measuring conversions and assessing the impact of updates. 14:56 🌐 *Conclusion and Conversion Focus* - Concludes the discussion on quick SEO wins with a focus on conversion-oriented strategies. - Recommends considering user interactions and CTAs for driving meaningful results. - Encourages viewers to implement these strategies for effective SEO improvements. Made with HARPA AI
@taylorscher10 ай бұрын
Dang this is actually pretty cool
@-Evil-Genius-10 ай бұрын
@@taylorscher I love it. takes about 5-10 seconds.
@ArshadYousafzai11 ай бұрын
Dera Now you have only 4 subscribers. If you post with persistency you will definitely get 100k with in 6 months.
@taylorscher10 ай бұрын
Hey thanks I really appreciate that! I've been totally winging it with my KZbin, but it seems like people like my videos. Definitely surprising to me, but I'm happy to create more content if people find it helpful
@mcomeros Жыл бұрын
Thanks dude , exactly what i need, subbed! also , if inlinks is 1 does that mean its orphaned? or 0 is truely orphaned?
@taylorscher10 ай бұрын
Hey man thanks I really appreciate it and sorry about the late reply. Not sure if you were still looking for the answer, but it would depend on the 1. Whenever I run a crawl in SF, I usually include the sitemap to make sure SF crawls every URL. Because of this, all of the inlinks in Screaming Frog will tell me each URL has an inlink (coming from the sitemap). I'd still check the inlinks tab to see where those links are coming from, but usually it's just the sitemap. And even though it's found in the sitemap and not the website, it's not considered to be an in-body link. So it's discoverable for search engines, but not users. If that makes sense.