Netflix

Really good tips. Thanks

Thank You So Much Ma'am for such valuable content. Lots of love and Best Wishes. 🤍🤍

Hey maam I want to become a PR how to start presently I m graduate in bachelor of Art in Psychology

Hey Ms. Jen I always enjoy all of your videos and I’m currently in the Pitch Lab! My question is do we have to sit and listen to every podcast and compliment every media contact? At 14 I started pitching my mom and self taught myself everything. And I’ve always been nice to the contact starting by saying I’ve come across your podcast/conference and truly love what you’re doing. But is it a requirement to have a personal compliment? I’ve tried this route and still have been ignored and wondered if it is necessary. I’m definitely not arguing that it doesn’t work. As I grow and learn more I’m learning different strokes for different folks and even then sometimes it may not always result in a win. But however, they will now know your name. Thank you so much!

🤔 *PromoSM*

Was I. Your Agency Accelerator program a few years ago and life happened and I had to slow down. But I’ve had some really great clients since I’ve been picking things back up but I’m searching hard for the passion because that’s when I’m my best when the passion is there! This video was so needed to pump me up that I can revive My biz

Awesome video. Got a lot of value from it.

Great video! Very helpful for someone starting in PR

TLDR: Substack is a valuable platform for PR professionals to connect with journalists, share their work, and improve their pitch effectiveness through personalized pitches and access to exclusive content. 00:00 📧 Substack is an email marketing platform for PR professionals to connect with journalists, share their work, and extend their reach to new audiences. 07:48 📰 Substack offers creators a platform to share exclusive content, connect with readers, and PR professionals can benefit from deeper insight and access to journalists' consistent readership and income. 15:01 📧 Substack allows for personalized pitches and deeper connections with editors, leading to more open reception of pitches and timely industry news. 19:42 📰 Substack allows writers to publish newsletters, connect experts with media requests, and maximize value through community-recommended paid subscriptions. 24:11 📰 Substack is a platform for writers to connect with editors, gain insider info, and improve pitch effectiveness. 30:30 📰 Substack is a platform to connect with newsletter writers, pitch ideas for press features, and access exclusive content, making it a valuable resource for effective pitch writing and staying ahead of media trends. 36:42 📝 Enrollment for the pitch lab program is open with bonuses available, members can submit winning pitches for publications, and the speaker learned more from the program than formal education in PR and Mass com. 39:57 📰 Substack is a platform for journalists to share content, seek validation, and access recommended writers and master classes, with searchable, app-accessible, and audio content available.

This gave me so much strength 🤞🏾

Thank you for this. I was looking on how to get started in PR. I currently have a Digital Marketing Company and one of my clients wanted PR done for a current project they were working on. I had no idea where to start or what to do... I just did. For my first-time attempt I secured a PR gig on a local daytime talk show. Now I am hooked. Your video has given me the courage to offer this as a service to my company. You just need to pull up those bootstraps and do it. Thank you.

Hi, I have two years of agency experience in India and now will soon be restarting my career in Canada. Any tips on how to learn about the media landscape in Canada?

Thank you for this video. I am trying to pivot from content writing to PR and your tips are very helpful.

Jenn thank you so much. I have had a client for 13 years and it's time to give the boot. I'm only hanging on for money. That's a horrible way to live.

Very great info

Thank you for being transparent about press releases. Super informative for a newbie like me!

Good content. Loving it from Kenya.

Imagine making out with this hottie

I appreciate your videos so much. Thank youf for sharing these.

Jenn you are so incredibly sexy!

Thank u.... watching from South Africa

My husband just said he hear your voice so much he feels like he know you, LOL. I am in both Pitch Lab, Agency Accelerator and AAPlus now. I literally live by your programs right now

Needed this! I am truly struggling with finding my niche and I know I am making too much work for myself. I can’t wait until the 2/7 master class. I’m loving the service thus far

Hey Jennifer! Can you make a video on how to get PR clients?

Our good client just now said that we are now a limited company and one of their clients wants our resource to exit this coming Friday. Our other resources are on different client project who are safe till two years. What to do in this situation?

Would Share a sale work for a medial spa? Botox, Ozempic etc…

You’ve officially have become my best purchase of 2023/24! Thank you so much

I think I should have the PR pros as well.

Jenn, congratulations on your 19 years. This is our 20th. But it's been misery. I am glad you touched on how psychologically difficult our jobs are - and I have often felt I was working under a committee of judges, rather than clients.. but beyond perfectionism, fear of judgement, and not being good enough - it's double for us in crisis communication because people often resent having to spend money to get them out of their own jams - and their myopic lawyers who say "we're going to try this in court, not the press (knowing he's going to "no comment" the guy out of business), hence making us look like the jesters underneath their high and might court (they are not all like that - most of our work come from lawyer referrals, but the ones who are like that leave their damage). I saw a list of industries that have the highest suicide rate - we were like #5 out of top 10 - we take ourselves out more than cops. I've already told my daughter not to follow my footsteps if she wants to enjoy life. I almost became a janitor at Merck in my 20s. I may have a lot more money going into PR instead, but I think there would have been a janitor who enjoyed life. Also Jenn, I'm about 25 years sober. Sorry, you took the bartender's place tonight as this message really hit home. (And to think I went to the comments to add suggestions like Otter and HARO...) I recommend sobriety about as much as I recommend PR.

🎯 Key Takeaways for quick navigation: 00:24 📧 *Pitch Email Templates Introduction* - Pitching fundamentals are essential for media success. - Templates provide a starting point to craft effective pitches. - Importance of templates in easing stress and guiding campaigns. 02:53 🧰 *Components of a Pitch Template* - Pitch template includes subject line, introduction, main story angle, call to action, and conclusion. - Templates may also have sections for relevant credentials, research, and stats. - Different templates for various pitch types ensure a targeted approach. 04:41 ⏳ *Benefits of Using Pitch Templates* - Major time-saver, reducing pitch writing time and mental effort. - Ensures key details are not forgotten, avoiding common pitching mistakes. - Frees up time for brainstorming unique ideas and innovative angles. 08:45 🚫 *Pitfalls to Avoid with Templates* - Emphasizes against generic or mass pitching with the same template. - Customization is crucial to match the media contact, publication, and audience. - Detailed explanation on why mass pitching is detrimental to success. 12:51 🎭 *Using Templates the Right Way* - Customization is key; it's a template, not a plug-and-play solution. - Caution against overloading details; keep pitches concise and intriguing. - Strong emphasis on avoiding mass pitching and the importance of personalized pitches. 22:35 📈 *Building Client Trust and Success* - Customized, targeted pitches build client confidence and trust. - Continuous learning and adaptation based on pitch results. - Deeper connections with a smaller set of contacts are more valuable than mass outreach. 25:47 🙏 *Conclusion and Gratitude* - Acknowledgment of audience and gratitude for their presence. - Encouragement to apply pitch template strategies for success. - Teaser for the next session and sign-off. Made with HARPA AI

This was so insightful! Wow thank you. Really going to apply this to my new clients this year! :)

Hello Jenifer, I hope you are doing well. Is there any way to contact you directly (most preferably an email)?

Hi . Commenting to get the free resource you spoke of . Thank you for all the info

Thank you so much for this! I needed this information.

Your content is really helping me in PR❤

Jennifer - at first glance, I thought your thumbnail was about planning a successful pregnancy! Look at it from a little distance…..great channel by the way

Hi, Jennifer, definetely your videos help me to canalize my performance, creativity and expectations about my newest role in a video production agency, I had the opportunity of preach a referral marketing model and I recently apply to BNI and represent my business, I´d love to invite you and share with us your wisdom and expertise

I'm a senior year student at olabisi onabanjo university. My name is Afolabi Taiwo. Handling a business proposal without team support?

Excellent, as all of your content is. Thank you for sharing. It's quite evident that you prioritize giving your viewers practical but actionable information.

This is a lot of helpful information. I was an entertainment publicist for many years in Los Angeles about 10 years ago. It was actually my own company. We moved to Texas and I transitioned out of the business to help my husband build and grow his business. I was thinking about getting back into it before the pandemic started but not sure if I want to go back into entertainment PR or choose another niche. My only question is if working from home, do you book clients for interviews, public events etc…all from home without having to be present? I had to be present with my clients for press events, gifting suites and premieres.

Thanks for sharing Jennifer. You have to charge your worth so that you can grow your business.

There’s a reason you have no subscribers you talked about nothing for 8mins just delete your channel at this point everything you said is common sense and nothing to do with starting and growing a pr company

Jenn, I love you.

Thank you very much for this piece

So what is a solid number to start with as a beginner.?? Thats what is confusing. How do you lable each value with a price if we don't know how much it's actually worth. . As someone who has expirence contacts, team ect. All areas are covered on my end. But it's also what has stopped me. Not every client I have is having the same needs, so it's really difficult to know what to set X at to start. Is there a website that shows a rough breakdown of these items ? I have always looked at , without my drivers, I wouldnt ever have the expirence I have, great reputation of the first company I helped create, so I have that solid background, I just have 0 clue what anything is worth due to learning on my own from the ground up. Love the videos by the way, extremely helpful. ❤

I’m interested in getting some pr work where can I email you?

Hi Jennifer, As a longtime journalist working in New York I appreciate your thoughtful informational video. As a camera operator and content creator I would respectfully offer a piece of lighting advice. If you lower your key light from it's high centered overhead position it will add an important light to your eyes. In it's current position it leaves your eyes recessed dark and ominous. just sayin"

I appreciate your content but can you go straight to the point in your next videos?

You don't need a huge contact list to be a successful PR professional. Focus on building your skills and pitching to the right editors.