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Пікірлер
@womenoffireministriesinc 10 күн бұрын
This was powerful!
@BurtTurbo 3 ай бұрын
So, you would have helped an executive put a positive spin to essentially bullshit the public into thinking the plant was not going to pollute and cause harm to the community? Thanks for making it clear you're a propagandist and a soulless ghoul.
@scottsanquentin601 5 ай бұрын
Thank you for your media pearls of wisdom Gerard. Much appreciated. During my career in Financial Services, I interviewed people for 10 years. I am looking at monetizing that skill set. Blessings. Scott
@TheBraudCast-GerardBraud 10 күн бұрын
Thanks for sharing!
@EnjoyingLife2024 5 ай бұрын
TY for the tip!
@theresamiller4646 6 ай бұрын
Wow, I'm glad that chemical plant wasn't built!
@ebrimabaldeh6078 7 ай бұрын
Interesting
@dagwould 11 ай бұрын
The producer should tell the talent: 'the host will greet you, then straight to the first question. Don't waste time with greetings or thank you, this is not a social meeting, it is a stage performance. The producer should also remind any newbie that the questions are for the audience, so you might think we know the answers, but the audience won't. Keep that in mind. You are playing to the audience, not the interviewer.
@hithisiscameronsmom Жыл бұрын
Wow, you are GREAT. More videos please.
@TheBraudCast-GerardBraud Жыл бұрын
More to come!
@noahwashington5 Жыл бұрын
4:40 “the more you can script, the less you will slip” would’ve been a great one liner 😂
@situationhub4927 Жыл бұрын
That is a great one liner Noah. I'll use it and give you credit.
@galymiller5840 Жыл бұрын
All these phrases and words are exactly what our Presidents and Prime Ministers are doing 😂😂😂😂
@TheBraudCast-GerardBraud Жыл бұрын
Yes, it is so sad that cliches get repeated. Sadly, if you use AI or Chat GPT to write a news release for you, the AI fills the news release with the cliches used in all of the news releases of the past.
@conning-ch4ql Жыл бұрын
wow, this is the BEST tips
@erri4433 Жыл бұрын
Comment under this one if you feel like a deer in headlights when put on the spot. 😅
@carolatewell7266 2 жыл бұрын
🙋 𝓅𝓇𝑜𝓂𝑜𝓈𝓂
@Sharonimouks 2 жыл бұрын
How come I didn't understand one thing he said? Too scientific
@soyeons-veggies 10 ай бұрын
The basic tool he’s teaching is to have a 10-second, agreeable spiel that generally outlines context. So say you’re getting interviewed about a new product you’re selling at your shop, and the interviewer asks why someone should buy it. Direct answers (“you need it”, “I want to make money”) will rub people the wrong way. So give context first: “At my shop, we sell a lot of paper towels. We’re very proud to be adding this new type of paper towel to our line up to offer customers more choices in their shopping.” And then you get into the actual answer. For a politician who made a controversial vote, it might be “I have served my constituents for x amount of time, and in that time I’ve met those who supported me, and those that did not. I find it equally as important that I make both of their voices heard, in as many matters as I can.” No matter what hard question is asked, the “preamble” technique will work for any of them. You may want to prepare multiple, or figure out how to rephrase the same one in many ways if you’re going into a tough interview. That was my takeaway, at least.
@Sharonimouks 10 ай бұрын
@@soyeons-veggies thanks for sharing. Clear, concise delivery.
@mujirulhaque7856 2 жыл бұрын
Very good practice for facing a TV interview.
@randythemitoman 2 жыл бұрын
love the irony that the guy promoting the chemical plant has "Evil" in his last name
@WilliamWAme 2 жыл бұрын
thanks for the opportunity provided here. Its been a fantastic experience
@jaymarcase9737 2 жыл бұрын
Great content.
@braxton3731 2 жыл бұрын
p̴r̴o̴m̴o̴s̴m̴
@Unjustice_league 2 жыл бұрын
Great timing, thanks 👍✅
@rogiervantilburg3440 3 жыл бұрын
Thanks for this tip. It also buys you time to think about your actual reply, l guess
@TheBraudCast-GerardBraud 2 жыл бұрын
Correct. You can still say something worthwhile and intelligent, while formulating the rest of your honest answer.
@BillSpaniel 3 жыл бұрын
Good to see that you survived the hurricane under the auspices of the Virgin.
@pleaseNthanx 3 жыл бұрын
This is wisdom 101
@pleaseNthanx 3 жыл бұрын
This was sooo timely for me. God bless you..new subscriber
@MarkSofman 3 жыл бұрын
"I am not a crook."
@TheBraudCast-GerardBraud 3 жыл бұрын
(I agree, you or not.) Nixon, however...
@DeonBinneman 3 жыл бұрын
"We categorically deny that...."
@TheBraudCast-GerardBraud 3 жыл бұрын
Thanks Deon. It's one step up from no comment, huh?
@Airjuliannn 3 жыл бұрын
The audio was kinda bad on this one :( Keep doing what you do though! Very helpful <3
@chrisneon_ 4 жыл бұрын
Your imac system is very attractive.
@PamOrl 4 жыл бұрын
Brilliant tip! Having lived in Florida all my life I thought I knew all the hurricane tricks and tips...never heard this one. TY!
@TheBraudCast-GerardBraud 3 жыл бұрын
Glad you liked it!
@colorizedenhanced-silentmo5321 4 жыл бұрын
Good afternoon, The BraudCast. it's fairly mysterious video. thank. :)
@royklopfenstein5278 4 жыл бұрын
Broad.
@hassannahari.g5687 4 жыл бұрын
thankkkkkkks
@mandistanley6427 4 жыл бұрын
I have listened to this twice. Thanks for the great tips, Gerard. I learned about the "Rule of Thirds" and other relevant ideas for virtual presentations.
@TheBraudCast-GerardBraud 3 жыл бұрын
Glad it was helpful!
@whotube357 4 жыл бұрын
Great video
@TheBraudCast-GerardBraud 3 жыл бұрын
Thanks!
@sgiovinco 4 жыл бұрын
Thanks for sharing this: I love hearing how to deal with real-world examples that are happening right now.
@TheBraudCast-GerardBraud 3 жыл бұрын
Glad it was helpful!
@stevejohnson2144 4 жыл бұрын
I'll disagree about the word "committed." A company may not be there, yet but be committed to safety. Not fair to conflate committed with achieved. Also, objective is better than goal. A goal is measurable. An objective is an end state.
@fhirwatuza.3109 5 жыл бұрын
Things change very quickly in our world today. It is therefore important that we are conversant with modern trend in crisis communication. can someone help me to know what was and what is obtainable in crisis communication?
@TheBraudCast-GerardBraud 5 жыл бұрын
Can you be more specific in your question? How can I assist you further?
@IvonaFlakus 3 жыл бұрын
What do you mean with "obtainable"?
@SweetAlis1 5 жыл бұрын
Very useful! There should be a video more in depth on this subject as social media is a new form of business not many companies have tackled yet and there is a lot yet to do for us in the HR
@TheBraudCast-GerardBraud 5 жыл бұрын
I do have several videos about social media in a crisis. Is there something in particular that I can help you solve?
@QueenYak 5 жыл бұрын
good stuff
@BillSpaniel 5 жыл бұрын
Good advice, Gerard. Companies need to communicate about crises in nanoseconds nowadays. If you are not prepared before a crisis occurs, it's too late.
@soulmotivation_101 5 жыл бұрын
This truly is a really good video. your content is top notch! I most certainly will be taking a look at the rest of your videos soon!
@soulmotivation_101 5 жыл бұрын
This is certainly an awesome video. your substance is very good! I am going to be turning into the rest of your videos soon!
@saifbamadhaf9705 6 жыл бұрын
excellent, preamble is key starting point.
@BillSpaniel 6 жыл бұрын
I believe a CEO should limit her or his political comments to only those issues that directly affect the organization. Of course, what "directly affects" is a matter of interpretation. Nevertheless, CEOs of especially large corporations can have powerful influence on national policy, and their comments can often generate tremendous reactions (whether pro or con) from the public. So CEOs should carefully consider how their comments will be perceived before they utter them.
@TheBraudCast-GerardBraud 6 жыл бұрын
It is interesting to watch what is playing out with Delta, Dick's Sporting Goods, and WalMart this week.
@MarkSofman 7 жыл бұрын
1. Crises don't necessarily conform to what you've developed in the way of crisis communications plans. As a matter of fact, they usually don't. 2. Don't be in a rush to say or do any old thing to get the heat off you and your organization. In the end what it is your and your organization are seen to be DOING counts far more than what you are SAYING.
@TheBraudCast-GerardBraud 7 жыл бұрын
Years ago I threw out the old crisis communications plan strategy and created something unique, designed to address the issue of a plan conforming to a crisis. I've actually developed a crisis communications plan that works for every crisis. To your point about don't be in a rush, I'd say be in a rush to acknowledge the event, but be cautious in how you verbalize your comments. My plans usually have hundreds of pre-written news releases that are peppered with benign, yet highly quotable statements.
@BillSpaniel 7 жыл бұрын
I can't recall anyone who gave this advice, but I think "shut up" is often good advice. You need to get a sense of when you talk about an issue too long. Sometimes providing more information can get you into trouble. So know when enough is enough.
@TheBraudCast-GerardBraud 7 жыл бұрын
Saying nothing is a strategy that works sometimes. If a quote is needed, I have lots of pre-written sentences that essentially say nothing in a brilliant quote.
@MarkSofman 7 жыл бұрын
The use of the noun "impact" as a verb when the verb "affect" is perfectly serviceable.
@BillSpaniel 7 жыл бұрын
I think it often depends on the media. Detail can appear dry on camera or in an audio broadcast, whereas emotions can enliven a television or radio interview. In the print media, emotions may be harder to convey than detail. If I want details, I go to print. If I want to see how people react, I check television.
@TheBraudCast-GerardBraud 7 жыл бұрын
Good breakdown on the differences Bill.
@BillSpaniel 7 жыл бұрын
The best way is to be responsive to their needs. Yes, we as public relations practitioners are advocates for our clients, but if we want the cooperation of reporters, we must think how best we can showcase our clients so that their objectives mesh with the goals of the reporter (i.e., get a good story that makes both his/her editors happy and interests his/her audience).
@TheBraudCast-GerardBraud 7 жыл бұрын
I agree Bill. Too many PR people run from reporters when the reporters want them for what might be a negative story... yet can't figure out why reporters run from them for a fluff, self-serving, publicity story.
@BillSpaniel 7 жыл бұрын
Write for the spoken word. What we read we "say" in our heads. The more natural the sound of a sentence, the easier to understand it.