💪🏻 I love Looker but never understood how something so common like a funnel could be so complicated.

I'm assuming you mean a funnel where a user has to complete step 1 first to be counted in step 2? To be honest, I don't see a simple solution. You can probably achieve this by preparing a custom BigQuery table based on the GA4 BigQuery export. But that requires a specific skillset that is also quite new to me.

Yes this could also be a reason to go for GCP, adding two or more subdomains to a single cloud run is no problem at all. There is a limit, but you can request an upgrade if you need to. The only consequence is that seperate domains share the same container. So even though every site has its own subdomain, the requests all end up in the same server container.

@@LeonKorteweg Thanks a lot. Now its clear.👍

Yes that is on the list as well ;) thanks for the suggestion

Of course there is more work involved. If you do not install server-side GTM on a subdomain, the server_container_url setting won't work. My point here was to show that server-side GTM can help you set up tracking to a first-party endpoint. In my other sGTM video's I go into much more detail what steps are needed. Check the playlist on my channel if you're interested.

I’ve got the meta ads video ready. Will publish that next monday. LinkedIn will happen later this month probably ✌🏻

Not yet. But thanks for the suggestions. I’ve added them to my list!

Hey there! Here are a couple of things to check: - Are you testing your site through (client-side) GTM preview mode? This will flag your request with debug_mode=true, which will make sure they also end up in server-side preview mode. - In your client-side container GA4 config tag: What domain are you using in server_container_url parameter? (see 8:30) - In server-side container: Are you previewing the right url version (see 7:55) - This url needs to correspond with the server_container_url field that I mentioned above.

@@LeonKorteweg My man! Redid al the steps today and got it to work 💪 didn't do anything different, but it works now!

Thanks! To be honest, my experience with Matomo is still very limited to what I'm doing on my own sites right now. But in general my decision would be informed based on a couple of factors: - Are you tracking high or low traffic sites? Does the site has a potential for peak load? Is a load balancer required to prepare for that load? Do I have the knowledge and skill to set that all up, including monitoring and backups. - How mission critical is it? On managed hosting servers you often have daily backups in case things go south. But what happens if you don't track for one or two days. Does that get you in trouble? - Do you need the addons? The self-hosted version is incredibly limited when it comes to reporting. If I were to use it for a client I would probably get the Custom Report addon as a bare minimum, or try to process my own reports based on the raw data.

@@LeonKorteweg thanks for the detailed answer. Very interesting. I may not have enough exposure to the tool to know, but I do feel that these points are brushed over or not covered well.

I don't know what tags you mean exactly, but I would not use this feature unless there is a specific reason. If you do use this I recommend testing your setup thoroughly. Especially the scenario when consent is given later on in the first page load. If you set tag firing options to once per page, you may not be able to re-fire certain tags after consent has been given. I'm not sure how this feature interacts with tags that have been blocked by consent mode. So if you find out, please let me know ;)

@@LeonKorteweg I mean the two consent tags we set up in this video

Thanks 👊🏻 I'm currently working on a next video on this very topic. Showing how to integrate a cookiebanner / consent mode in a server-side GTM setup. I've seen myself that GA4 has trouble assigning traffic sources and campaigns with several of my clients. It's not always clear what is causing this. Consent Mode gets a lot of blame, but I haven't seen someone actually researching this and I've not been able to pinpoint one specific cause myself. One thing I've found that when using Cloud Run for your server-side container, that adding geolocation headers is really important: www.simoahava.com/analytics/cloud-run-server-side-tagging-google-tag-manager/#add-geolocation-headers-to-the-traffic Hope this helps 👍🏻

No this way only handles scripts inside GTM. There is an autoblocking feature in Cookiebot, but you have to use a hardcoded tag for that.

@@LeonKorteweg Thanks! I have a follow up questions. While this method manages cookies in GTM. How do i manage consent for the cookies which are set because I am using a third party service in my website. Is there just one way to manage all cookies, or do i need to manage (GTM cookies and third party cookies) separately.

I literally recorded a video in this 30 minutes ago 😁 Will probably go live next week somewhere.

@@LeonKorteweg Really!! Great! Looking forward to that.😀

Yes that's the plan ;)