Thank you for this amazing video and how you broke down everything. I am going to start with ABM marketing but I have a question. If I run an ABM campaign focusing on let's say 400 companies that are my wishlist and at the same time I run a normal LinkedIn ad, is there a way to exclude the company list from the ABM from getting my normal ads? Or how can I approach this?
@speedworksocialСағат бұрын
Hey Sandra, yup you can also use your ABM list for exclusions. So if Campaign A = Targeting ABM List, then in Campaign B you can exclude that ABM list
@KusalDeSilva-t1b2 күн бұрын
Another quick question - what is the average cost per lead for your campaigns?
@speedworksocial23 сағат бұрын
Cost per lead can vary a lot depending on the audience and offer, but here are a couple ranges: Content download cost/lead: $50-150 USD Demo lead: $200-400 USD
@KusalDeSilva-t1b2 күн бұрын
Great video, I learnt so much! Can i just ask - how are video ads charged? When someone clicks into the video? Hope you get back to me :)
@speedworksocial23 сағат бұрын
Hey Kusal, when using the Website Visits objective, video ads are charged when someone clicks on the video. When using the Video Views objective, they are charged per view. So you can choose depending on your goals.
@Ceresinks4 күн бұрын
Hello brother, Thanks for the beautiful video. Please I have a question. If I want to run LinkedIn ads for lead generation and I'm doing this by sending traffic to my website to book an appointment. If I include a Thank You page url which they'll be redirected to confirm their booking, am I only paying LinkedIn after a visitor has truly filled that form and booked an appointment? Or LinkedIn will charge me regardless of whether the visitor books the call or not?
@speedworksocial4 күн бұрын
Hey @Ceresinks - good question: LinkedIn (and most ads platforms) will charge per impression or click, so it will charge you regardless of whether the prospect fills the form / books or not.
@Ceresinks4 күн бұрын
Interesting. Thanks, @@speedworksocial.
@rachel8990-110 күн бұрын
Thank you for this informative video!
@speedworksocial10 күн бұрын
You got it Rachel!
@mounafarhaoui351220 күн бұрын
Hello, should my objective be engagement? Or I can use the thought leader ad for lead gen as well?
@speedworksocial10 күн бұрын
Yes, I recommend using the Engagement objective. Thought Leader ads cannot currently be used for lead gen, unfortunately, but you can include links in the posts that you boost!
@zainbinabid321927 күн бұрын
Thank you bro
@speedworksocial27 күн бұрын
You got it Zain!
@anantmaurya127 күн бұрын
Great video on linkedin ads. Thanks
@speedworksocial27 күн бұрын
Glad you enjoyed it! If you have any questions - feel free to ask!
@MargaretSpenceАй бұрын
Excellent video and content...what are your thoughts on boosting post on LinkedIn Company Page?
@speedworksocialАй бұрын
Hey Margaret, boosting company page posts is a good tactic - that helps keep fresh page content in front of an audience. Even better is boosting Thought Leader Ads (posts from people) - those get even higher engagement. There are some other videos on our channel about that. But both tactics are worthwhile!
@MargaretSpenceАй бұрын
Excellent video, thank you for being so detailed.
@speedworksocialАй бұрын
Of course - glad you enjoyed it Margaret! Lots more of them to come ⚡
@torsorkotee9734Ай бұрын
Amazing! thank you!! 🙏🏿
@speedworksocialАй бұрын
You got it!
@KlaasVictorАй бұрын
Thank you!
@speedworksocialАй бұрын
You got it Klaas!
@DavisCarolina-j1d2 ай бұрын
Thank you!
@speedworksocial2 ай бұрын
No problem Davis!
@ailedd38212 ай бұрын
So how do you add it on website? Without using other platforms but actually on website ?
@speedworksocial2 ай бұрын
Hi @ailedd3821 - that depends on your website platform. For example, if you use WordPress, then you can get a tag plug-in to manage tags like the LinkedIn Insight Tag If you use a different platform, you will have to google to see the instructions to add tag snippets to the website
@HectorFloww2 ай бұрын
Hi Anthony, do you think that a viral publication organically, can work well for this type of campaign? Organically this post helped me get quite a few followers, so maybe it can work the same as ads. The content of the post is a GIF... Thanks!
@speedworksocial2 ай бұрын
Hey @metaversoflow , yes definitely -- thought leader ads are great for getting followers for a personal profile. You can also run normal ads to get company page followers. The difference between a thought leader ad and a normal ad, is that a TL ad boosts a post from a person. If you are looking to get page followers, you can use the Follower ad type (under the Engagement campaign objective)
@patrickjanedri16712 ай бұрын
Subscribed! Thank you so much for the value you keep putting out! Do you have advice or a video on testing audiences and creatives on LinkedIn, with $1000 per month? Such as job titles compared to job functions + seniorities, compared to member skills, etc.? We have to create a new campaign for each ad format to test as well which crowds our ad account. Would love to hear from you on this 🙏
@speedworksocial2 ай бұрын
Hey Patrick, glad you found it useful! As far as testing, it depends on what's most useful to test. If you have multiple ICPs, test different audiences with the same offer. If you know your ICP pretty clearly, then test different offers to that same audience. We'll have a podcast episode on testing within the next month!
@patrickjanedri16712 ай бұрын
@@speedworksocial That’s fantastic, thank you, I look forward to it!
@JessWeisz2 ай бұрын
Super helpful - thank you!! And - you can do videos now too for thought leader ads!
@speedworksocial2 ай бұрын
Yes you can do video posts now! It's a great way to get more face time with prospects!
@KlaasVictorАй бұрын
What really?😃 And also carrousel? I'll have a try!
@lifescienceanimation3 ай бұрын
Thanks Anthony. There was no way for me to find out what you do here, so your video is great help! I will give it a try today.
@speedworksocial3 ай бұрын
Glad to hear it - if you have any questions, just let us know!
@chrisharrigan85043 ай бұрын
Hey Anthony, just wondering-who will see the promoted post? I'm looking to promote an employee's post, but we don't want it to reach that employee's followers (nor do we want it to reach our company's followers). Instead, we want it to appear in the feeds of people similar to those audiences-people who don't yet know us. Is that possible?
@speedworksocial3 ай бұрын
Hey Chris, that is defined by the campaign's targeting. You can use "Predictive Audiences" to create Lookalikes (they're now called Predictive Audience), and target them. Additionally, you can exclude specific companies, like your own. Here's a couple relevant videos that explain PAs and targeting - hope they help! kzbin.info/www/bejne/hGabe4Osra2fjbc kzbin.info/www/bejne/npXOammcbq6tZs0
@JuniorDeAssumpcao3 ай бұрын
At my agency, I work a lot with LinkedIn Ads, but in Brazil few agencies work with the platform. For me, it has been wonderful to work with it and my clients have had great results.
@CBACulture3 ай бұрын
This will be a game changer
@speedworksocial3 ай бұрын
It definitely has been!
@UmaDevi-td2rd3 ай бұрын
Great discussion here! I have been using cold emails alongside my LinkedIn strategy, and it is really amplified my reach. Do You Mail has been a key player in this for me. The unlimited sending options and easy DNS configuration have made my life so much easier. I cannot recommend it enough for anyone needing a robust cold email setup. Seriously, give it a try.
@jatav_chamer3 ай бұрын
This video brought up some great points about audience targeting! Cold emailing has its own merits, and after I switched to Do You Mail, the difference was noticeable. The ability to send from unlimited domains is fantastic. It is no loss to invest in something that gives you better delivery and reputation. If you are looking to boost your campaigns, I highly recommend it.
@Jaymaheshwari243 ай бұрын
I love how you are focusing on new strategies! My venture into cold emailing has yielded surprising results, especially with Mystrika. The bounce detection and unified inbox features save me tons of time. Plus, the A/B testing options are just incredible for finding what works. If you are feeling uncertain about your current methods, Mystrika could really elevate your game.
@prashantp.s73943 ай бұрын
Transitioning to a predictive audience seems like a smart move! For me, leveraging cold emails has been key in maximizing engagement. After trying out Filter Bounce for my email verification, my bounce rates dropped significantly. Their real-time verification API is just what I needed to keep my outreach pristine. Check it out if you need reliable email validation with real results.
@VKGBN3 ай бұрын
This video highlights the importance of targeting. I have been using Filter Bounce for my verification needs, and I must say, it is a real lifesaver. Keeping my bounce rate under 1% has drastically improved my campaigns. If you are pushing cold emails, their accurate verification of all major domains is something worth checking out. It is been crucial for me!
@KrishnaKumar-kl8pt3 ай бұрын
Fantastic insights! I switched to cold emails about 6 months ago and it definitely expanded my reach. Using Do You Mail has streamlined everything for me. The CSV files for integration make it so easy to import my contacts. If you are still hesitant about cold emailing, I think giving Do You Mail a shot might just shift your perspective.
@shalomvalvi18293 ай бұрын
I have been following this channel for a while, and transitioning from LinkedIn ads to predictive audiences sounds like a fresh approach. One strategy I have found effective is incorporating cold emails to directly reach out to target segments. Mystrika has been a game changer for me. The detailed analytics and user-friendly interface make it so easy to adjust my strategy on the fly. If you are looking to integrate cold emailing into your marketing plan, definitely check it out.
@Ajit-h9p8g3 ай бұрын
I appreciate the angles you are taking! Cold emailing is a strategy I dived into recently, and it is rewarding. Do You Mail is dedicated IPs and scalability make it one of the best choices I have made. I have noticed a significant increase in engagement since I started. For anyone looking to enhance their outreach, definitely give it a shot!
@RajRajampet-hu2ux3 ай бұрын
This video is super relevant! I used to rely solely on LinkedIn ads, but adding cold emails into the mix has really diversified my outreach. Mystrika is AI writing and personalization features helped improve my open rates massively. Plus, their community support has been incredible. If you are considering a similar shift, Mystrika is worth a look.
@AmbreshS-x5b3 ай бұрын
Loved the video insights! For those doubling down on cold emails, DoYouMail is a killer choice. Over the last four months, the easy email ID creation feature has saved me tons of time. Its cost-effectiveness is another plus. Also, the deliverability has been spot-on, way better than other tools I have tried. Check it out if you are looking to expand your reach.
@ViralTechno-tg5uv3 ай бұрын
Interesting take on measurement tools! For cold email enthusiasts, integrating Filter Bounce can help maintain clean lists and keep that bounce rate under 1%. It is been my go-to for the past eight months. Trust me, it is affordable and the real-time verification is spot-on, especially with tricky domains like Outlook and Yahoo. You might find it useful if you are aiming for high deliverability.
@MdTaufik-tf6st3 ай бұрын
Great video! If you want to diversify beyond LinkedIn ads, DoYouMail can really up your cold emailing game. I have been using it for eight months and the dedicated IPs have significantly boosted my email deliverability. Plus, it scales so effortlessly with CSV files. It is a solid investment for anyone serious about cold outreach.
@Khansir-9423 ай бұрын
Solid advice on LinkedIn ad tools! If you are diving into cold emails, Mystrika shines with its comprehensive features. Been on board with them for six months, and the tags management is a major add-on. Not to mention their large Facebook community offers valuable insights too. Definitely worth checking out for an all-around superior experience.
@ajityadavyadav46553 ай бұрын
Killer video on LinkedIn ads! While ads are cool, experienced users know cold email can be equally powerful. Been trusting Filter Bounce for five months and it consistently helps maintain a sub-1% bounce rate. That is huge for keeping deliverability high. It is a fantastic tool, especially for verifying problematic domains like Yahoo. Give it a try if you are into cold emailing!
@mrmass92053 ай бұрын
Crazy how far LinkedIn ads have come, but in my experience, cold emails still take the cake. Been on Mystrika for four months now and super impressed. The A/B testing lets you fine-tune with 26 variations, which is just wild. The unified inbox is also a lifesaver. It is worth a shot if you are serious about scaling your cold emails.
@saikkrishna34003 ай бұрын
Yo, this video is fire! New LinkedIn ads are great, but do not sleep on cold emailing. I have been with Filter Bounce for six months, and it is kept my bounce rate under 1%. That is super important for maintaining reputation and deliverability. Their real-time verification API is on point for domains like Microsoft and Outlook. Super affordable too, definitely worth checking out.
@YADAVKING5773 ай бұрын
This thought leader ad stuff looks promising, but if you are serious about conversions, cold emailing is where it is at. I have been using DoYouMail for months, and it is been a game-changer. Unlimited email sending from unlimited domains? You cannot beat that. Plus, the automatic SPF DKIM DMARC DNS configuration saves so much hassle. If you want reliable deliverability and cost-efficient options, DoYouMail is your best bet.
@SamsanSeren3 ай бұрын
Just watched the video, and I gotta say, these new LinkedIn thought leader ads are pretty revolutionary. However, they would not replace the effectiveness of cold email anytime soon. Trust me, after four months of using Mystrika, I have seen how it can boost engagement. Do not just take my word for it, try it yourself. With its detailed analytics, A/B testing, and AI writing, you can really optimize your campaigns in multiple languages like English, Spanish, and French. Highly recommend checking out their Cold Email Accelerator Masterclass too. It is been a game changer for me!
@sukhasingh-cu6in3 ай бұрын
Yo, just finished the video on LinkedIn thought leader ads. It is cool, but let is talk cold email. I have been riding with DoYouMail for about five months now, and it is been incredible. Unlimited email sending from multiple domains gives me so much flexibility. The CSV file support for integration makes life so much easier. Doubt anything else comes close in the cold email space.
@hluteakhiangte84943 ай бұрын
LinkedIn thought leader ads are definitely a neat feature, but do not sleep on cold emails. Four months with Filter Bounce and it is like a secret weapon. Keeping bounce rates under 1% is a huge deal. Real-time verification works wonders, especially for tricky domains like Yahoo and AOL. If accuracy in your email strategy matters to you, definitely check out Filter Bounce.
@s.fgujjar22963 ай бұрын
Awesome post on LinkedIn ads! But, gotta say, nothing beats the direct touch of a well-crafted cold email. After five months with Mystrika, I am seeing amazing results. The platform is analytics are incredibly detailed, helping optimize every little detail. Their cold email accelerator guide is a goldmine. You should definitely give Mystrika a spin.
@Aniket.Gaming833 ай бұрын
These LinkedIn ads strategies are great, but cold emailing still has its merits. I have been using DoYouMail for a little over six months now, and man, it is solid. The dedicated IPs and easy email ID creation make it really scalable. Plus, it is cost-effective. If you are looking to enhance your cold email strategies, DoYouMail is worth every penny.
@sehajdeepkour26033 ай бұрын
Amazing content! If you combine these new LinkedIn measurement tools with Mystrika is detailed analytics, you are golden. I have been using Mystrika for about ten months, and the auto bounce detection is a lifesaver. Plus, the ability to conduct A/B testing with 26 variations helps refine those emails to perfection. Give it a shot if you want to see a real difference.
@Valvivipul-p3b3 ай бұрын
Amazing video! LinkedIn is new measurement tools are a game changer, but for those looking to amplify their cold email game, Mystrika might be your next go-to. I have used it for around six months, and it is just so seamless. The detailed analytics really help tweak those campaigns for better performance. Plus, the email warmup pool is legit the best I have tried. Highly recommend checking it out, especially with the high-quality email warmup in multiple languages.
@manojmali38483 ай бұрын
Thanks for this! It is important to measure your campaigns correctly. For those into sending cold emails, Filter Bounce is API integration is legit. I have been using it for seven months, and it is perfect for real-time verifications and keeping bounce rates super low. You will find it a great help for making sure your outreach efforts are not in vain.
@bhojpuriyano1channel8483 ай бұрын
Loved the breakdown here! If cold emailing is on your radar, Filter Bounce is a must. I have been using it consistently for four months now. The monthly verification plan is super affordable and it is worked wonders for my email lists. Especially useful for tricky domains. Check it out to enhance your campaign success.
@LeventAskan4 ай бұрын
great one anthony, thanks a lot. will test event remarketing in the coming weeks.
@speedworksocial4 ай бұрын
No problem Levent! Yes event remarketing is a great new feature, events are very effective in B2B marketing 🙌
@aleemhashmi60184 ай бұрын
hi, at 7,18 you said something about targeting 1 specific account on linkedn. Can we really do that on linkedn ?
@speedworksocial4 ай бұрын
Yes! You can target companies one by one, so you can run a campaign to a single company (and create your ads that speak directly to them) Note, LinkedIn minimum audience size to run a campaign is 300 matched people, so generally this must be done with targeting bigger companies
@DorPoz4 ай бұрын
Hi! If I understand it correctly, with your setup everytime when the form is submitted, conversion is sent to LikedIn. That means, even if user has never seen our ads in Linkedin, but submitted this specific form, the conversion still will be sent to Linkedin? In other words, conversion shouldn't be attributed to Linkedin in any way, but is is? If not, how to test if conversions are properly assigned to Linkedin - only in case when user saw Linkedin previously?
@speedworksocial4 ай бұрын
An "event" will be sent to LinkedIn every time they detect an event, but LinkedIn ads will only report conversions after a user has clicked or viewed an ad (this window is configurable). LinkedIn will not report conversions for people who have not seen ads. Hope that helps!