You didn't see the entire ad series did you? It has all of these famous people who have forgotten major parts of their life (Jennifer Aniston forgets she knows David Schwimmer, Usher forgets he did the halftime show, Jerry Roll forgets his face tattoos and thinks someone scribbled on him until they wont come off) and it's all under the idea of in order to remember something, you need to forget something else. They were actually really well done and very funny.