Thank you, Muhammad!

PR strategy is drafted like once in a long-time, say 3-5 years, and it sets the overall direction of where your organization needs to go in terms of reputation (complementing your organizational objectives), media you wish to appear in, goals you wish to achieve, spokespeople dedicated for various topics, etc. PR plan is drafted every time you have a campaign you wish to run - so you could have 2-3 campaigns running every quarter - and each PR plan is dedicated to making that particular campaign a success. What specifically does the PR plan include? It's all the ingredients I tell you in my video.

Those are terrific questions. it really depends on the nature of your business in my opinion-PR is the answer when you're trying to build long-term reputation in the market and it's done through media interviews, press releases in print newspapers and digital news portals, carefully planned content across owned social media channels, etc. Advertising can be the answer when reputation is secondary to sales, and what you're really trying to do is sell volume of whatever it is that your business does, to meet short-term revenue targets. Most businesses do both. With respect to in-house vs. PR agencies - again great question - in my opinion, that depends on your budget, the amount of work you have for them to do, and your ability to provide your in-house team with the tools and resources necessary to be successful. Greater volume of work and budget, you may want to tender it out to an agency and let them pitch their credentials and ideas to you. Smaller amount of work and tighter budget, you may want to hire a part-time in-house resource to manage your PR efforts.

@@PR101 Wow, thank you very much for taking time answering my questions. I really really appreciate it.

Ohya, I have another question related to PR objective. Can we have number? or should we have number on our objective? here are some objective example that I got from one of PR course i joined, but i still curious what's your thought : 1. To achieve 100 new downloads of our calorie counting app in Q3 2. To drive 3,000 sales of our new smartphone in 2024 3. To increase public awareness of the negative impact of eating meat on the environment by 20% 4. To position our spokeperson as a thought leader on the issue of workplace safety within 3 years 5. To increase web traffic by 20% in 4 months 6. To generate 100 quality followed link in 6 months to support our SEO strategy 7. To drive 1,000 new visitors to our film festival In your opinion, each of 7 objectives above can be PR objective? Thank you in advance

​@@MuhammadYusufMulyana. Some of those abovementioned goals are more in the territory of marketing KPIs (this happens as soon as you start adding sales targets and other quantitative targets, e.g. #1, #2) rather than pure PR objectives (e.g. #3, #4 are closer to PR objectives), but overall, each are indeed campaign objectives of some kind, yes.

@@PR101 Ok2, so does it means PR Objective should not use the number / quantitative? If yes, I have another follow up question on how we measure it? how good / bad our reputation ? and from the financial perspective, when we spend x amount of budget for PR, how we justify it ? how we convince the stakeholders that this PR budget is worth spending ?

Yes, will do - let me know if you have any other requests!

Thank you for your encouragement

Frankly, both CISION and AETOSWIRE are good. I've not had an issue with any. CISION might be more well-known. On the other hand, I don't think I've gotten faster replies by the customer care of any other Newswire than AETOSWIRE - they send super fast replies and customer care is awesome too.

Perfect 👌 Thanks short and understood

Hey Sophie, join Toastmasters right now. Not tomorrow. Not later. Now. Ultimately, your success - and future bank balance - irrespective of field, depends on your ability to project yourself and talk to others. I'm an introvert too. Toastmasters is the best.

This is sooo dopee!! Sign me up once you get there!

Yes! I live in Qatar - the hosts of the FIFA World Cup 2022 - and my day job has kept me extraordinarily busy this entire year. I have lots of plans for new videos - stay tuned and you won't be disappointed! :)

@@PR101 I will. The work is put is extremely informational and interesting. I look forward to your next upload. Any books you may recommend. Thanks

I'll definitely add it to my next list of videos - thanks for the lovely idea. Just a bite-size answer on that now, Ishie: to be honest, today, nothing that isn't 360 degree comms (inclusive of paid media, earned media, and owned media) is likely to amount to a lot of PR success. Paid media and advertising is critical to the distance your idea goes. Also, p.s. healthy track records of advertising with various print, digital, and broadcast channels also help promote amounts of earned coverage by the same channels in many cases.

Thanks for some amazing feedback. It's been a crazy year in Qatar for me with FIFA World Cup 2022 happening here, and I haven't had the chance to work on further videos (much planning complete!) - stay tuned, there's WAY more to come as soon as this football madness is over!

Aish Aish, not sure I can predict that - but I absolutely love the confidence you have in me! If I were you, I would remember to say during the interview that ultimately, you are there to support the client and leave the best possible impression of the company as well as fulfill client needs WHILE at the same time protecting your prospective company's profitability.

@@PR101 Thank you for summarizing 😊

Thank you, podcast with Sufi! What a nice thing to do

Lovely to hear when that happens, haha! :)

Thank you for such wonderful feedback! Stay tuned, Season 2 is going to be in production soon!

Thanks, Eric! You're wooooooooooow, my friend. Thank you for commenting.

@@PR101 Am a communication and media practitioner. I hope everyone could understand your concept. Especially when it comes to generating revenue for a company, advertising is different from PR. Advertising is paid media, while Public Relations is Earned Media. Hope you can create a video educating how we make money in Pr Consulting. I shall share this video with my colleagues. Let's all get the difference. Also Kindly educate on Public relations and Thought Leadership and what thought leadership is. Thank you for your information.

Cảm ơn bạn. Tôi đánh giá cao bình luận của bạn.

Thanks, ALEXpansion, for your elaboration. :)

Thank you, Shaweta! Much appreciate your subscription and comment :)

My pleasure, Clodagh! Glad it was of benefit

What a lovely thing to say - I'm so grateful for your friendship and encouragement! :)

Feel free to drop me a private message on Flickr or on Instagram (@ysachandna) and let's keep this friendship going!

Sarfras, thank you for the kind words and remembrance. Truly touched, especially when the endorsement comes from a professional like yourself. <3

Thanks, Nasha =)

Thank you, Fatima :)

Thank you, Fatima, for appreciating my content and leaving a comment :)

Thank you, Vuyo :)

Welcome back anytime, my friend :)