I very much respect PK work on Marketing just not Economics. Tariffs worked fabulously until Fed Income Tax - that was supposed to be temporary - Never trust your lying Gov't. Woodrow Wilson & FDR are 2 of the worst Marxist ever

Thank you for teaching Mr Philip. I'm from Myanmar.

Lewis Jessica Thomas Amy Brown Laura

Wow what a memorable presentation,so wow

Thank you sharing your deep knowledge and experience.

Please like and share, your support can motivate me for doing further research work

*एक महिला ने चुनौतीपूर्ण विषय पर की पीएचडी | A Woman did her PhD on a challenging topic* kzbin.info/www/bejne/fXTLkGqjaMd6isU

9:12 Go from being product centered to customer centered. Focus on talking about the customer and what the customer needs and wants. 10:13 Branding is usually a value proposition, should express the value you’re creating for customers. Value proposition is best described as your _positioning_ against your competitors - what is your differentiation? What are you about? 19:16 Diagnosing and reverse-engineering poor sales 20:35 Ideally, all CEO’s would come from marketing-but rarely do. Marketing geniuses commonly don’t know finance. Conversely, most CEO’s are lawyers, accountants or finance people. 22:04 ME Marketing is everything. The company’s job is to create value for customers in a specific market. Everyone’s job is “think customer.” 32:30 *Your own employees and customers should be brand ambassadors (advocates) for your company. * They smile, greet people, they care and are proud of their company. It’s tragic to have a good product but don’t treat your employees well. *Not only do you market to your customers, but more importantly is to market to your employees.* 33:44 Marriott hotels, the employee is #1, customer is #2. Because if the employees are good, the customer gets a really good _experience._ Not just hospitality-being a good “host” or service. You’re not going to succeed unless you’re delivering a special experience, not just a service. “Experiential marketing.” Going into a shop to buy something, have they thought about making it a good experience? Or is the clerk quiet and not helpful? 37:06 You need customer foresight, because a customer today will change tomorrow. Where are customers moving? 37:40 Predicting competitors’ response to X, Y, Z behavior. Develop insight about competitors today, but foresight into where they’re moving. 41:20 Innovate or die. If we innovate we die too-if the innovation fails. You can still die if innovation is not strong or impactful enough (poor attempt)-but it’s no excuse for not innovating (where you’ll _surely_ die). 42:00 VC firms invest in 10 startups, only one is successful but is so much that it pays for all the other 9 failures. 43:45 Engineers are wonderful people, but they see everything in black and white. Products they create are too complex, assume too much intelligence. Have innovation in the mix, but not marketing. 42:37 Perfume packaging is more important than the perfume 44:40 Never hire a consultant who wants cash. Offer some stock-whether the business got better from their advice. 45:25 2 company types: Company that’s good at innovating but poor at marketing. Didn’t ask if the customer would really like it. Company that’s good at marketing but not innovation-bad too. 45:47 Peter Drucker. Companies success depends on having BOTH great innovation _and_ great marketing. 54:31 *The Japanese **_love_** quality (Deming award). China got into markets on low cost and average quality.* Future of CN is to make great products, to sophisticate products. 56:12 Maximize the welfare of the _stakeholders,_ not just the shareholders. When you make profits, share the profits with those who contributed to the profits-and you will be better at profits when you share with stakeholders- because they all have something to gain. 57:28 What is the purpose of your business? What are you doing about the environment (except harming the environment)? Do you care about poor people or low wages-if not, who will buy your products? If you don’t leave enough money in the hands of people to buy necessities, you’re going to close-only rewarding shareholders is suicidal thinking. 58:25 CSR - Corporate social responsibility. Originally took the form of philanthropy (donating to social causes). Philanthropy is no longer enough-especially if your company is harming the environment. CSV - Corporate shared value. Sharing the value with the stakeholders (Michael Porter). 59:52 Brand activism - companies that have a cause, usually related to their business (then we believe more in their sincerity). Your brand should stand for your value proposition, but it should _also_ now show your _values_ as an organization-do you care about more than just moneymaking? Your brand should be an _active_ brand-something in charge of making the world a better place. Share what you think your Co’s values are. 1:01:52 Tell a story, very important to enliven your brand with a story about how you were created. HP started in a garage. Make your product excellent, do it dramatically and tell your story. 1:03:08 World-class marketers' responsibilities for the 21st century = responsible for company growth, expressing the customer's values in relationship to the company's values (Mr. Customer, we know your values, and their our values too), have an entrepreneurial and innovative culture, continuous opportunity scanning & scoring, scenario planning, use big data and market analytics to get more customer insights, use a combo of old & new marketing, aim at achieving customer engagement/advocacy & brand ambassadorship. 1:04:30 Within 5 years, if you're in the same business you're in today, you're going to be _out_ of business-because the world's been changing, and you haven't changed.

نحتاج الترجمه في كلام كتير واقع مني

Mashaallah ❤️ great efforts sir...Regards

Am I the only one who finds it annoying when shop workers start bothering me all the time trying to sell, because I just want to relax and make up my own mind myself

Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19 × 1:00:18 × ×

Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19 × 1:00:18 × ×

Musk didn't invent electric cars

Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে। /// 1:00:26 1:03:26

He is great to learn young generation about marketing. He is king of marketing He talk about future of world

Great Father and Guru of Marketing Management🙏

Fine

We don't have the same ideas of "better world" ...not even here in the US, but add on China...

You can add others to the 4ps? Thats like redoing business school lol

thank you

Start buniness small to music and big ideal

He is indeed "THE MARKETING GIRU" of our time. I began my Marketing Journey with his text book way back in 1979...I am now retired, thank to him my business have prosper by applying what I learn from him. I would say his knowledge is priceless.

Amazing wisdom wrapped in words for those who value knowledge! A real on-ground practical star, anti- airy-fairy - Star Philip Kotler

i love it

Send me any amount of money into my account and I will refund you 4 times the amount back. Ko

Nobody can teach marketing better than Prof Kotler...a big brand in his own field...no competition at all

7:32 min : Devil convinced Eve to make Adam eat the apple. It is like Devil is marketers, Eve is an influencer and Adam is a consumer. 😂😂😂

U don't know nothing but unilever knows everything of marketing

why me like that

why me missing this topics WHY

Referral Marketing....

Very Beautiful Idea

20:25 CEO vs CMO 22:30 old vs new marketing 24:25 distribution channels 24:50 organic growth vs acquisition growth 27:40 10 things to buy stocks 28:35 customer journey and touch points

Question- When managing marketing channels, (the place in the 4p's) where does category management fit in? Bert Rosenblom wrote a comprehensive book called Marketing channels, but CATEGORY MANAGEMENT is not once mentioned in his book, when managing Distribution Channels? All comments are welcome.

1.75 speed is gold for me

the concept delivered is "How to match target customers and a brand's value proposition profitably ?"

50:00 Funny that quote about Mars is not aging good and that is an amazing accomplishment by Elon

I've been a Kotler fan for years, but this is old thinking when it comes to CEOs not being former CMOs. Modern CMOs know more about the financials and analytics as any finance person (with the exception of derivatives, etc.). Serious CMOs (those with quantitative/analytics capabilities) have the necessary knowledge to both react to market conditions as well as determine them.

I'm an assistant professor of Marketing and thia one hour lecture has taught me more and better! thankyou Mr Kotler

👍🏻👍🏻 subscribed❤️

Wonderful speech

Thank you very much Professor Kotler for this wonderful speach

Great video on an introductory overview of marketting. Thank you.

Thank you so much sir for that information

Yes

So much knowledge in one hour 👏Thanks a lot,Mr. Kotler...You are really Father of Modern Marketing 💪

Learn what exactly? Nothing practical only blah blah about who is number one and number two. This is a very subtle method used to market the number one and number two and let us say maybe the two more following as they could be owned by the same share owners but disguised in self companies. Just another tool for penetrating that market in Asia by a conglomerate of companies owned by we know who. He talks about quality but if you want to launch a product you will be covered in trash thrown on your product by the "conglomerate". Just look at this maneuver where Chinese people get used to the name of his company as the one to go to. How to compete with that if you have a product and want to sell in China? So, all this mambo jambo is as useful as a wish lantern for the ones not knowing how things function and who puts them in motion. The gent is prepared for his purpose though, can't say anything about that and despite his age he is a very good example of professionalism that you'd have to have if you want to follow your purpose.

wawo good persention

Look at the date in the background. This is just when Covid escaped from the lab in Wuhan. None of us had any idea what was about to happen! We have all been through so much!