I never even noticed that. Good eye man.

I love you

Good conversation. Totally down with your channel. You seem very intelligent and insightful, and your good skateboarder to boot

lol at 3:03, you mentioned chakras, in the video the kid said chancla. he meant that the lady was gonna put out her chancla and hit him which is more of a hispanic thing. not knocking your video bro, i definitely agree, just wanted to let you know

Can i use a stage 11 hollow king pin on the stage 4?

It's been over for Lakai, and seems like you don't want to focus on the primary issues

RIP

Can’t wait to get a pair at Ross for 20 bucks hahah

LETS GOOOOOOOOOOOO 💪🏻👴🏻💪🏻

Braden Hoban is on Walmart 🙆‍♂️

You’re definitely core. You support The Label, you’re a ok with me.🛹👍🔥🐘

under capitalism no good intentions can last. sux. innovations are hampered all the time because of profit interests. we would have shoes that last for years already otherwise. did you know that a company in east germany came up with unbreakable glas in the 70s? it was a big hype at first, but then nobody wanted to buy it anymore, because it was obviously more expensive to produce and most importantly: people would only buy any glas once, so its bad for business. they still produce it though, making displays for apple. but people will buy new iphones anyway, so its not a problem there. and some pubs in east germany still use the same glas for their drinks after 50 years cause they just dont break. core or not core, any brand will have to conform to the god of all, profit in the end.

The first skate shoes I fell in love with, rip

On the subject of a core skate company,I’ve enjoyed shopping at Vans stores, not only for the skate line of shoes, but for decks and such. The prices are cheaper than most skate shops and I get discounts regularly through their rewards system. Getting $20 off of a deck or pair of shoes is really nice. The workers also don’t pressure me into buying like a zumiez or something. I like what Vans stands for: a shoe company that listens to the buyer and appeals to their needs. At least if we are talking origin stories. They’ve even given back to skaters and general fans who support them within recent years.

End of the day make shitty product go under.

I grew up in Los Gatos and NC was my local shop. Marc Johnson put us on the map. Lakai/Girl/Chocolate were all dead to me the day that they crossed him 10 years ago. But still, this is sad.

I think to understand it properly, you have to look at how the term core came into being, which has to do with the history of skateboarding industry and culture. When skateboarding started as an industry, it was not skateboarders who owned the companies, and skateboarding was not a distinct culture - it was an activity marketed to kids, initially in surfing communities, and then nationwide (usually still with surfing related marketing). While the products are mainstream right out of the gate and millions of kids all over try it, a small portion of them become very into it - you could say they are a niche group of enthusiasts. Over time a distinct culture arises from the most devoted skaters, and the devoted skaters gravitate to the best products. The best skaters become the first spokespersons for this product - their lifestyle and culture also becomes part of the sales pitch. The niche enthusiast branch of the industry has to compete with the mainstream mass marketing that started the whole thing and this differentiation is what we call "core". At its root it is gatekeeping on the basis of authenticity.

Core is something we all can recognise but is difficult to put into words, especially when discussing the commercial aspect of skateboarding. Most skate products exist in an isolated way, in that they usually aren't purchased by non-skateboarders. Skaters buy skate products (created by skater owned companies) at skate shops (skater owned sellers) for skating. While this seems obvious, this self contained business model will never see high profits since it only allows a certain amount for a certain niche demographic. When skate products are sold outside of their skater demographic the profits are insane. Just look at Thrasher hoodies you see everywhere. They made more selling those than they ever did selling magazines. Does that make Thrasher not core? Honestly no, if non-skaters want to buy it then let them, and Thrasher didn't create the trend either so it's not their fault. Plus more money coming into the industry from the outside, how could it not be a good thing? Well when Thrasher does stupid shite like collabing with Lacoste THEN it becomes an issue since out of the skate brands you could've teamed up with, you teamed up some weird middle class tennis company? It's not true to skateboarding or skaters, so people will (and should) make fun of Thrasher for being greedy for these business stunts. While this seems hyperbolic, like who cares I got a Lacoste sticker with an issue that I threw away, it still somehow makes Thrasher feel less "core" as a result. Don't get me wrong, still love Thrasher, still buy the mags, but it's the small things and if they happen over and over, it eventually changes the perception of the brand over time. Sorry for the rambling, just my thoughts and an obvious example I personally remember. Great video lad!

Oooh. I like this video series and all the levels. I'm in for this. This is a hard one to wrap my brain around. I think Powell Peralta is a core skateboard brand based on the criteria given.

i think zumiez gets more grief than they deserve. i live in a kinda rural/agricultural area and there isn't really enough of a scene to support a traditional skate shop. as such, there are 3 zumiez locations closer to me than a traditional shop. they always have good product, fair prices, and almost always deals to be had. they give back by sponsoring events, such as best foot forward, and just having so many locations and so much product in stock that they are doing a part in keeping the industry moving. they are a good bridge for normies or casuals, spreading the influence of skateboarding. i can see why a traditional shop wouldn't want to see one open up down the street or in the same town, but otherwise i think they are a net positive.

do you know if the dsm woodshop went with the sale of dwindle? they make some of the best boards i've ever skated, it would be a shame if it were no longer in the hands of folks who care about making quality products

I own the older 60 mm Hot Juice and they have a phenomenal grip. Next up i will be buy the super Juice wheels. Nice review

The nice thing about skateboarding is you can just pick up your board and walk out the door to go skate without caring about any of this stuff or anything else for that matter.

Theyre shoes kinda sucked anyways

Great, informative video🤙🤙talking is hard

30 seconds in and I can't

Never had a pair

Maybe they will start making money now lol

Keep private equity out of skateboarding

I can understand everyone’s frustration with what happened, but Mike and Rick should have just let it die and give everyone a timeline for when things would shut down. It doesn’t matter how good the team is if they continuously lose money. This seemed inevitable after seeing what happened with Dwindle. It sucks that this happened, but I think there’s more blame to go around than just blaming the investor. At the end of the day, it’s still a business and brand and one that many people haven’t been into for years. If companies don’t want this kind of thing to happen, then they need to stop finding outside investors that have nothing to do with skateboarding and only want to make money. I’m more afraid to see what happens with Crailtap when these tariffs get put into place. I’ve been a huge Girl/Chocolate fan since the 90’s and most of the pro boards I’ve ridden in my life have been theirs. I hope nothing but the best for their future, especially since they have seemed to always try and take care of their riders better than most companies.

Mike and Rick got a fantastic deal! Let’s hope Marc Roca with the help of Mike and Rick can save Lakai.

Going on the no buy list alongside the Dwindle brands? Maybe.

Interesting 🤔🤔🤔🤔

Are you a virgin?

LABEL KILLS.🔥🐘💔😍 GROSSO FOREVER!

No wonder Tony Hawk left.

Wow, but you know what. That company is older than hell and chocolate and girl and royal and autobahn wheels and stuff. crazy.

Sad reality is it's about to go the same way Adio did back in the day.

It’s a new era

too funny but at the end of your video was a New Balance shoe review as next....Lakai died long ago when established shoe companies entered the market....NB, Adidas,Puma et al....its part of skateboarding....brands die...

SO WHO IS WORSE AIRWALK PRETENDING TO "GROW UP" AND SELLING CRAPPY WORK SHOES OR THIS QUEETZ? you never used to skate. you might stop for awhile but you never stop thinking about it until you come back.shoe with no soul are just over priced socks kid!

its not dead at all it just found a new owner

i got a bunch of almost impact boards from thank you supply last black friday, well 3 to be exact. $111/total with free shipping and jessup grip. i had a double impact for ten years and never broke it, i slid through several plies in spots. i'm 6'3, 205ish down from 245ish.

black label and anti-hero are sick

I don’t necessarily think it’s to their benefit to name the brands they own, if they’re known brands maybe they rely on people not knowing they’ve changed ownership. If this hadn’t hit the fan people would likely still support them, kinda like how dc has big corporate backing and doesn’t make as good of products anymore but people still buy them out of habit or brand recognition or nostalgia or whatever. I have some dcs I got on sale for cheap. they’re fine, especially for the price, but not like they were 20+ years ago