This breakdown is great. I recently started to implement storytelling and stumbling on your video early on has enabled me to approach it from a much different angle and avoid picking up bad habits. To quote Robert Greene: "The world belongs to people who learn the most skills and combine them in creative ways." I believe that's exactly what you've done here. Well done!
@keynotecontent15 күн бұрын
Thanks, Morgan. We appreciate your kind words. What’s your industry?
@WebGuyMike25 күн бұрын
This was great! The validation point hit home for me in particular but all great points. Thanks again Jon!
@keynotecontent15 күн бұрын
Thanks, Mike. I really appreciate your words. Got your message via LinkedIn. I’ll respond there shortly.
@austinupchurch95482 ай бұрын
I needed to hear this. Just starting with storybrand and I could see myself falling into the ease of the formula without this at the top of my mind. In the past I’ve had to remind myself, “The plan is my servant, not my master.” This was a great reminder for me and will undoubtedly help me be more successful. Thank you! You have a new subscriber. 🤜🏻🤛🏻
@keynotecontent2 ай бұрын
Thanks, Austin. Great perspective. StoryBrand is a solid framework and it can serve you well with the right approach. Appreciate the subscribe and shoutout.🙌🙌
@Monkaii2 ай бұрын
This was very insightful, thank you for sharing!
@keynotecontent2 ай бұрын
Thank you! Cheers to you today.
@PatriciaCurty2 ай бұрын
👏👏👏
@angiegal342 ай бұрын
You had me until you started speaking about the client letting their family down. That’s a yuck sales tactic. I understand the bigger pic of that but no way would that make me buy.
@keynotecontent2 ай бұрын
Thanks, Angelyn. Great perspective. Of course, it’s all about how you articulate the conversation. As an example, if someone is a smoking cessation specialist and they have a clear, proven path for helping someone become a nonsmoker, it’s the smoking cessation specialist’s responsibility to empathetically, not in a shaming way, articulate that the person who chooses not to become a nonsmoker is harming themselves and robbing their family of many years of good memories with them in the future. Not being compassionately honest in that context would be a grave disservice.
@CloudmasterGaming3 ай бұрын
Remember, cherish your life because you never know when your time is over.
@theglitch993 ай бұрын
Perfect example why ppl need to have a good relationship with Jesus.. we do not know when he is going to take us and then we all face judgment. Just being a "Good Person" isnt enough.. Follow Christ he loves all of us!
@lucascarter16413 ай бұрын
Dude... Was this 2018?? Not too far from Leadville?? If so, a buddy and i spotted this very plane when we were ATV riding in mid July... We walked up to it and everything. The tracks from a truck were fresh near it and so was the "block off" tape around it... Didnt know anyone died until we looked up recent airplane crashes when we got back to town and had Internet service...
@donnasmith41163 ай бұрын
That's weird! How did he see what was left of the pilot if you had been by there and a truck and block off tape! I doubt that a body would have been left in a plane. You're story doesn't add up to his.
@keynotecontent3 ай бұрын
It was on July 13, 2018 on Mosquito Pass. We reported it to the Leadville County Sheriff’s Office. They recovered the body and also grabbed pieces of the wreckage for the FAA investigation.
@YOURE4153 ай бұрын
😔😔😔😔😔😔🙏🙏
@LD-wf2yt3 ай бұрын
If you want to read a great book written 30+ years earlier than the StoryBrand that follows the same plot then please read "The Goal" by Eliyahu Goldratt (actually he only paid for the book that promoted his Theory of Constraints). By the way, the guide's name in The Goal was Jonah.
@aceheather4 ай бұрын
So happy to hear this. I'm new to SB and was feeding a little formulated...
@keynotecontent4 ай бұрын
Thanks for sharing. To be clear: StoryBrand is a tremendous tool if used properly, like any other tool or framework. With the right care, SB could still be a good fit for what you need.
@bccbear_4 ай бұрын
Hey, you know what, Donald Miller does say you don’t have to start with one and continue to two and so on, in your messaging. The point is to fill up the seven buckets and pull from them. You mentioned talking about relating as a guide, who was once the character, but that is part of the StoryBrand framework - the guide has two segments, empathy and authority. The empathy messaging is that.
@keynotecontent4 ай бұрын
That’s great. Thanks for sharing.
@GeorgFasching5 ай бұрын
Hi Jon, would you please kindly site the specific source of the "82% of coaching businesses fail in the first 2 years" statistic from the ICF? I'm a member and have searched their site and read the full 2020 global report but struggle to find it.
@keynotecontent4 ай бұрын
Great question. The 2016 and 2018 global reports provide good context for that statistic. The 2020 report doesn’t speak to that success/failure rate like the two previous reports do.
@premiumturkish6 ай бұрын
Thank you Jon. People charge $497 for this.
@keynotecontent5 ай бұрын
Thank you. Yes, we try to raise the value of our videos at least one level so our free content is as valuable as many people’s $497 content so our $497 content is as valuable as many people’s $3,000 content.
@monjop26228 ай бұрын
WOW…PERFECT
@keynotecontent8 ай бұрын
Thank you!
@jarailrakestraw63048 ай бұрын
This is one of the best videos I've watched about messaging 💯 Jon, if I'm helping business owners with w-2 employees get up to $26,000 per w-2 employee from the government, I shouldn't use that amount in my message? I should use a message on the outcome instead? or both? And how do I know what a business owner want or pain when there's so many of them in so many niches like restaurants, non profits, construction companies, hvac companies, country clubs, car dealerships, engineering firms etc?
@keynotecontent8 ай бұрын
Thank you! I recommend using specific numbers if they’re tied to your offer. Also, inching down to focus on specific types of business owners will strengthen your messaging. Would you like to talk more?
@jarailrakestraw63048 ай бұрын
@@keynotecontent Thanks for the response, two times ;) I seen many people say niche is down as well to make it seem as if it's specific to that audience. I'll do that. I'm not in a situation to work together right now but if I get going I'd love to talk more and do business with you 💯
@keynotecontent7 ай бұрын
Hi Jarail, thanks for your note and context for where you are. We have a wave of new content that will help get you the support and clarity you need moving forward. Whenever you’re ready, it will be great to work together. 🙌🙌
@jarailrakestraw63048 ай бұрын
I came across your channel and I'm addicted. I'm skipping and watching your videos. Your word play is off the charts and I'm taking notes. I'm trying to create a VSL. My audience covers many audiences - many business owners with w-2 employees. Do I need to address a problem when giving out government money? If so, how do I address the problem if the offer is giving money to those who qualify? Is there a way to the overcome objection for people who fear about uploading documents?
@keynotecontent8 ай бұрын
Thanks! That’s great to hear. For putting together a VSL, I make it a point to call out a specific problem for a specific audience within the first six seconds. I wouldn’t focus on uploading documents in your VSL, but I would focus on what they’re facing if they don’t get the answers they need. “Would you rather keep lighting $26,000 on fire every year OR would you rather reclaim that amount in a matter of minutes?”
@jarailrakestraw63048 ай бұрын
@@keynotecontent Thanks for your response. What do you mean by not focusing on uploading documents in the VSL? I don't want the viewer of the VSL to upload documents during the VSL. I'm giving the prospect the process of the application in the VSL so they can know what to expect if they apply. They will get a phone call before having to upload docs. I was assuming the prospect would have trust issues on uploading docs since I'm considering cold email for traffic. I was asking if there was a way to overcome the prospects lack of trust uploading docs in the future? I hope I explained it better.
@cas52139 ай бұрын
This is such an underrated and overlooked part in marketing it's insane. Definitely love the content and you got my sub
@keynotecontent9 ай бұрын
Thank you! 🙌🙌
@davidrivers273410 ай бұрын
Brilliant
@keynotecontent9 ай бұрын
Thank you!
@kingdevine7374 Жыл бұрын
How to name myself? When starting the LLC should my name need my name or another name?
@kingdevine7374 Жыл бұрын
I do plan to branch off in to other areas like coaching eventually
@keynotecontent Жыл бұрын
If you’re looking to grow a business and exit later for a profitable purchase, it’s better to use a company name that isn’t your personal name.
@IcUlkn Жыл бұрын
Nice! Can't believe this didn't have 1 like yet!!
@keynotecontent Жыл бұрын
Thank you! Appreciate the love.
@fitforfreelance Жыл бұрын
Useful and straight forward video, thanks!
@keynotecontent Жыл бұрын
Thank you! Appreciate the love.
@Floatnride Жыл бұрын
So the trick is to show empathy throughout the steps
@keynotecontent Жыл бұрын
Less of a trick and more of a goal (not to pick on word choices). The goal is to show empathy through every part.
@GianfrancoMori Жыл бұрын
Thanks, great video
@keynotecontent Жыл бұрын
Thanks!
@anaatacamesguayaquil2592 Жыл бұрын
Reading classic books like "Don Quixote" helps a lot. I changes the way you see the world.
@anaatacamesguayaquil2592 Жыл бұрын
Great, just like films.
@anaatacamesguayaquil2592 Жыл бұрын
Yes, pandemia has been a good opportunity for us, the survivors.
@michaellarkin8512 Жыл бұрын
this was helpful thanks!
@keynotecontent Жыл бұрын
Thank you!
@williamgriffinstories8371 Жыл бұрын
great video thank you !
@keynotecontent Жыл бұрын
Thanks, William!
@ImWORTHITINC Жыл бұрын
Great thought you’re actually right! I’ve seen a lot of people that we will train you to be a coach and it just feels to formulate you gotta make these things her own and you gotta go from a place of empathy great work!
@keynotecontent Жыл бұрын
Thank you! Absolutely - leading from a place of empathy is a much better start. (And yes, you're WORTH it! :)
@ChristophersRants Жыл бұрын
Interesting
@keynotecontent Жыл бұрын
Thanks, Christopher!
@maleneagerlund3462 Жыл бұрын
🤔🤔🤔🤔🤔
@jaimeb889 Жыл бұрын
𝓅𝓇o𝓂o𝓈𝓂
@PatriciaCurty Жыл бұрын
Another great video, Jon :-) priceless tips for new speakers looking to grow their speaking business.
@keynotecontent Жыл бұрын
Thanks, Patricia. Happy to share from what others taught me.
@raymondgcomeau2 жыл бұрын
Hey John, EXCELLENT information! I just received my Podcast 1 Sheet to start Guesting. I've set a Goal of 20 Podcasts before July 31. By the end of July, I want to start a Podcast. I know the title and how to reach out to a specific audience. Again, thank you. Be SAFE and Be BLESSED! Ray Comeau
@keynotecontent2 жыл бұрын
Thanks, Ray! Great to hear from you. So glad you're getting your message out through podcasts. Podcast guests will LOVE connecting with you!
@anxietytoaligned2 жыл бұрын
This was very helpful! I have not been on stage yet as a speaker but i used to be a corporate trainer to hundreds of ppl at a time and I have a podcast and am developing my youtube channel. I am spiritually led and speak from the heart and on the spot well. Being in fromt of others as a mentor is my life purpose and I am just now diving into what is needed to prepare for my stage. THANK YOU for all of these videos. 🧡🧡
@keynotecontent2 жыл бұрын
Thank you, Angie! That’s a great place to start. Corporate trainers have an unfair advantage when transitioning to being a speaker. There’s a sort of fast track for corporate trainers into the speaker world. Would you like to learn more?
@anxietytoaligned2 жыл бұрын
This was quite helpful, thank you! 🧡🧡
@keynotecontent2 жыл бұрын
Thank you, Angie!
@JimiBegbaaji2 жыл бұрын
Damn, you're looking younger! What's your secret? 👏🏾
@keynotecontent2 жыл бұрын
Thanks, Jimi! Always great to hear from you. My secret? More self-care.🙌🏼🙌🏼
@BarryCDonovan2 жыл бұрын
Great video Jon.... content was right on the money!
@keynotecontent2 жыл бұрын
Thanks, Barry! I so appreciate you taking the time to watch. Care to subscribe for future videos? That would be great! Hope you're doing well.
@BarryCDonovan2 жыл бұрын
@@keynotecontent Done! I look forward to future videos Jon.
@keynotecontent2 жыл бұрын
Thanks, Barry! Enjoy your weekend!
@TraciMoon2 жыл бұрын
Do yo have links to the optional messenger bots? Do you know how to make a target ad?
@keynotecontent2 жыл бұрын
Hi Traci, thanks for your message. Unfortunately, we don’t do messenger bots or run ads for clients.
@TraciMoon2 жыл бұрын
@@keynotecontent but you do help get the brand story created?
@stefaniemolina68702 жыл бұрын
amazing information thank you so much!
@keynotecontent2 жыл бұрын
Thank you, Stefanie! Did you create your own podcast one sheet?
@rannysmuniz2 жыл бұрын
Tradução em português por favor... Hahah
@keynotecontent2 жыл бұрын
Olá Rannys, obrigado por compartilhar. Acreditamos que o KZbin está trabalhando em um recurso de tradução automática de idiomas que está no modo beta.
@keynotecontent4 ай бұрын
Portuguese translation is now officially added.😀
@caryduke22132 жыл бұрын
Great ideas. I can see this applying to finding guests for your own podcast as well.
@keynotecontent2 жыл бұрын
Thanks, Cary! How are you wanting to do podcasts this next year?
@nene251382 жыл бұрын
Thanks! This was realy helpful :-)
@keynotecontent2 жыл бұрын
Thank you, Lynne’a. So sorry we missed your comment. Did you create your podcast one sheet?
@leftrunner24383 жыл бұрын
some useful advices
@keynotecontent3 жыл бұрын
Thank you. How many podcasts do you want to be on this year?
@Christian237243 жыл бұрын
Jon Cook is a legend!
@keynotecontent3 жыл бұрын
Thanks, Christian! The future is so bright!
@LisaJWood3 жыл бұрын
Hi Jon, this is great information. I've been on a couple of them and am looking for more. This is super powerful info. I appreciate you sharing it. :)
@keynotecontent3 жыл бұрын
Thanks, Lisa. That’s a great encouragement. What info or topics would you like to see more of in upcoming videos?
@didierrieder96833 жыл бұрын
Great content John! I was looking for some tips here and there and this helped me clarify my next step.
@keynotecontent3 жыл бұрын
Thanks, Didier! That’s great to hear. What’s your next step now?