I always keep the best stuff in the top drawer haha. I am glad you subscribed. Welcome aboard. Let me know if you have any content requests in the future.

Attribution on display campaigns is horrible for eCommerce campaigns (anything over $100) since almost nobody buys something after clicking on a single banner AD. It takes a whole series of follow up ads (and time) to close the sale generally. On lead gen, small purchases, the attribution is much better, but even then, people who see your AD (and not click) who then later purchase will add to the return your getting which is not shown in your attribution reports at all. You need to do 'conversion lift' testing to be able to see your true return coming from these campaigns. I have lots of videos on running Google Display campaigns, you can find a whole category just surrounding banner campaigns on my channel homepage... In short, you generally need a really good offer to get display campaigns to work, and know how to target smaller niche related sites that actually have quality traffic on them in order to make a profitable campaign (outside of remarketing).

You can setup a conversion goal to have a default conversion value, or a dynamic one. This setting is within the conversion goal settings itself. You need to setup your conversion value setting to "Use Different Values For Each Conversion", and then you will be able to update the conversion value like you wish to do. Here is the specific setting you need checked in order to apply this change (remove spaces): drive.google.com/file/d/1ev-ObDOeyOyM706GXIsgOuAqpYzu91cb/view?usp=sharing

Hi Jeman, This is an easy fix if that website won't remove it after asking. You just have to file for a DMCA request at Google to get him deindexed from Google's search results. Here is the link to file for that directly with Google (remove spaces): reportcontent. google. com/forms/dmca_search

The first 2-4 weeks after Christmas are almost always slow conversion rate wise. I would hold off making any changes until Feb. 1st as a result.

@GuaranteedPPC Thank you Corey, much appreciated

@ No problem at all.

Two words. Click fraud. You have to learn how to get rid of that. If you hire me for 30 minutes I can guide you if you need.

People also always want hyper-relevant AD copy and that isn't going to change anytime soon.

We do this all the time on KZbin using either 1) User Generated Content Ads or 2) News based Ads. The first Ad type is where you have a customer review the product, and have that be your whole AD. The second Ad type I mentioned above is where you pay to get on a local (or national if you can afford it) tv station and have them have you introduce the product on that show (and then that's your AD). Sometimes they will let you introduce it yourself on the show. Either of these work well because people are naturally interested in seeing videos like that. For Google Search, if nobody knows about your product yet, you target question based searches that revolve around what your product fixes, such as example keyword: "how to fix a broken backs" etc. and then have your AD say - "The Ultimate Broken Back Device". Usually in this case, you have to drive them to an article (advertorial) or sales video for it to work well. Hope that helps.

Really? I just clicked it and it's working for me.

Yea, here you go: kzbin.info/www/bejne/sHybYqF8aMRro5Y

@@GuaranteedPPC No I mean the video where you show how to run it to set it up for local service businesses or contractors or kitchen remodeling companies or whatever you recorded

@@aa-dc4hr I don't have a step by step screen recording for this, sorry.

Run both campaigns at the same time for awhile. While your breaking in the new PMAX, run it at a much smaller budget (maybe 10% of the total daily budget as your old shopping campaign). Once the ROI on the PMAX campaign starts matching the old shopping campaign, slowly start increasing the budget on the PMAX campaign (about 10% at at time). That will give you more upside long term, without disrupting your accounts ROI on the way up.

@@GuaranteedPPC This helps a lot , appreciate you brother 🙏

@@fadibadrieh252 That's fantastic Fadib. Hope you make millions now! :)

@@fadibadrieh252 Nice. Good luck and I hope you crush it now.

For 90%+ of our clients, we're sending users to either a product page, category page, or search results page on the site for any of our Google campaigns. As a whole, product pages usually convert best, particularly when you are able to send them to the top selling product. That said, we often split test the product page, and category page for each keyword, to see what works best (or search results page if the category page isn't very good for the particular keyword we're targeting). To answer your question specifically, Yes, we will use landing pages sometimes, if the product is highly technical. We once sold a high end water filter, and it took a long form landing page to get decent conversion rates from our traffic. The same thing happened when we tried to sell a high end skin care product as well. In essence, if the product takes a lot more explanation to sell, you can either greatly redesign/modify your product page template to just accept long form copy, or just send them to a long form landing page instead (which links to the product/category page on your site at the bottom of the landing page).

@@GuaranteedPPC Thanks. That was just the answer i was looking for but couldnt quite formulate in my head. Just found your channel today and subbed. Do you guys do monthly consultations.

@ Haha, I'm glad we think alike. I do monthly management services, and coaching calls both (whatever the client wants). Let me know if you need anything else.

For me, it's top of page only. This is because the 3rd and 4th position already have the highest conversion rate on the clicks you get (This happens because less people read the AD first before clicking on it). Hope that helps.

@ I agree. That’s the way I’m currently doing it. I just wanted to make sure. I follow your advice and learned a lot from you. Keep doing good work. I’m considering contacting you for your services in the near future. Appreciate your response!

@ Ok, great. Sounds good Emil. Let me know if you need anything else.

No problem Afsana. It's my pleasure. If you have any video requests, let me know.

It's a short, so it's hard to sometimes. Thank you for your comment.

Manual CPC until I have a few conversions, then I will switch over to smart bidding. I do this because I want better control on how my impressions are trending at the beginning.... If I am not getting enough clicks, I keep raising my bids until I am/are.

I use Axicom's data to enrich our in-house customer lists. They can give you data on customer's attributes (homeowner, profession, etc.) as well as psychographics (hobbies, opinions), as well as consumer behavior (what they are in-market for or currently researching). (remove spaces) https: // www. acxiom. com /data-enrichment/services/ This data is quite useful as it can tell you things that typically happen that lead up to a purchase (and as a result get you a much better return on your media spend), such as, we found people who buy a high end mailboxes are usually also planning wider home renovations. Once you have done this, you can potentially also make the ad copy a lot more specific at that point as well for higher CTR rates "new home renovation trends show these decorative mailboxes are the new in thing....".

@@GuaranteedPPC Thank you!

@@ToddEverett-cd3ud No problem at all Todd.

@@ToddEverett-cd3ud You're totally welcome.

Oh, thank you so much for mentioning that! I will blast my editing team! :)