You’re smart, because you figured out that it was a mistake and opposite of what it should have been. WTG!

counter clockwise for summer.

Honestly, with a ceiling the height of yours, and depending upon the fan you have, you may have to do a little trial and error. How high your fan is off floor level can also make a difference. If it's still 15 feet or so from the floor I would try forward (counter clockwise) and on the lowest speed. Many of our new fans at www.modernfanoutlet.com use DC motors and have 6 speeds or more. This will mean the lowest speed is much slower than a normal fan. With one of these DC motor fans, and having a fan that is still high form the floor level, I don't think there would be enough breeze felt below to produce a wind-chill factor. This would mean leaving it going in the forward direction will keep heat from rising to the ceiling more efficiently than the typical reverse setting would do. That said, if you try that and still feel wind chill below the fan in winter, then most definitely reverse the fan direction to winter mode (clockwise). From there, because of your ceiling height, you may need to experiment with the fan to see if the low or a medium speed ends up doing the best to most efficiently bring the heat back down to the living level. Hope this helps.

Thank you. We do our best at ModernFanOutlet.com to help make it easier to understand.

Hey, if it helps, even if embarrassing... hahaha... I'm always happy to do so. I made this video for www.modernfanoutlet.com years ago and never really expected so many views. KZbin needs to pay me now... 😂

Would depend upon the fan and the ceiling height. Most of our fans at ModernFanOutlet.com blow a lot more airflow than the typical low end fans found at the home improvement stores. I have a 96" TroposAir Liberator fan in a 22' by 38' space whith a 12' ceiling. Trust me, you do not want that thing blowing forward during the winter, not even on speed 1 of 6. However, in the winter, I have the airflow pattern going up, which pushes the heat out to and down the walls, ultimately getting back down to the floor level where the room is cozy. So, in some cases you are correct. In others, test after test shows reverse works best.

@@ModernFanOutletcom The typical consumer 36~48" ceiling fan doesn't produce enough air flow (in the "typical" room) to overcome the thermocline separation of cold and warm air. The upthrust air hits the ceiling, moves to the sides of the room, and then moves down, but with such diffused velocity that it does not penetrate vertically in the room, instead heading back to the inlet of the fan. Because the inlet of the fan is essentially zero velocity (measured at the thermocline) the only motive force remaining is temperature, which then dictates upward force. Remember too that the objection to downward winter flow is discomfort (due to evaporative skin effect), and by the time you generate enough air flow to force circulation down to the floor level, you have the velocity condition you didn't want in the first place. Another factor: most people in the winter are wearing long sleeves, and this reduces skin evaporative cooling so that downward flow isn't quite the problem one might think. But most people would just be better off leaving the fan off in the winter.

@@petem6503 Not trying to argue with you, but you began this with a flawed statement by wrongly assuming the typical fan size being so small. If you look at ceiling fan sizes, 36” to 48” fan sizes are in the minority. We sell way more 60” ceiling fans and larger, and rarely sell fans below 50”. That is why if you shop all fans you’re going to find way more selections in the larger sizes than that of those under 50 inches. Smaller fans just aren’t big sellers nationwide. Maybe they are in your area, but overall larger fans take up 90% of the market share these days. Anyway, you have lots of good scientific thoughts, but in reality does that mean all ceiling fan manufacturer’s are completely incorrect on why they have all added a reverse setting for winter? Possibly. I’ll forward this to some of them and maybe they’ll rethink it if testing shows they’ve been wrong all along. Thanks for your input and careful thought process. From all of us here at www.modernfanoutlet.com.

@@ModernFanOutletcom Arguing is the best way to arrive at practicality! :-) Looking at HD and Lowes, 52" seems more the average for residential. But the real performance of a room fan should fall back to 1/2 cfm/sq ft @ low speed. Why? Below 1/2 csf people complain about "stuffy"; this is their best interpretation of insufficient air velocity across the skin. [Regional differences: Southwest prefers higher csf; Europe has lots of building with NO venting] Low speed so you can't hear it, and it's pretty good for energy. I looked at one of your 54", and it's rated 6800 cfm. I'm not sure where your 6-speed RPM breaks are....maybe lowest is 1/3 RPM, or 2200 cfm? My biggest room is about 500 SF, so less is fine, and most people (residential app) would find the same. I think I used 48's in the bedrooms and a 60" in the LR. I pretty much run them at low. The fan genre I'm waiting for is the office modular ceiling drop-in that has a VAV terminal built in. Commercial design factors (reduced loads due to better glass, LED lighting, lower computer loads) are driving air flows below the 1/2 csf critical point. I think ceiling fans will be the Big New Thing, creating primary/secondary air distribution inexpensively. I saw one building (decade ago) that tried this, but used evaporative cooling [and BAFans] which is difficult to control. Oh, and your installation dimensions A-B-C for that fan don't look consistent.

Probably not, but goodness, you seemed to have analyzed it a lot. Wish I would've had you help film this so the mistake would have been caught 4 years ago, when the video was made... LOL. I look like such goober in the video too. And the NC accent... whew! Only thing worse than that is Boston, New York, and New Jersey accents.

Can't you just look at the angle of the blades and see if it's going to blow up or down?

cant believe we have full grown adults in society that dont know this, its worry some.