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@valuenomad9388
@valuenomad9388 8 күн бұрын
glad to find your channel, honest and direct information on KDP.
@Cactusplant12
@Cactusplant12 10 күн бұрын
Great video for people wanting to keep a better grip on their KDP financials. I’m wondering if there is any particular reason why you don’t seem to account for taxes.I know it varies depending on what you’re earning but just curious. Thanks!
@SelfPublishing
@SelfPublishing 10 күн бұрын
Taxes are beyond the scope of this channel or my authority to advise you on. Additionally, in my experience, taxes are not included in the P&L if you sell your KDP account. The valuation is based on average net monthly profit, and does not consider taxes.
@Godislovelifelight
@Godislovelifelight 12 күн бұрын
Dorian, My name is Jamie Thornberry. Pleased to make your acquaintance. I have been watching since you started 3mo. ago. I write ALOT. I have self published over 20 high content books, but I'm a complete idiot concerning the ins and outs self publishing for success. Being a semi-introvert doesn't help.
@SelfPublishing
@SelfPublishing 12 күн бұрын
Hi Jaimie - nice to meet you. KZbin is a great place to start. Actually, KDP is a great business for introverts, because you can do all of the work at home. Good luck and let me know if you have any questions or challenges. 👍
@SelfPublishing
@SelfPublishing 15 күн бұрын
Really interesting thread below between @19kickboxer68 and myself. It's nested inside a bunch of replies, so make sure you expand it to see the whole thing!
@19kickboxer68
@19kickboxer68 16 күн бұрын
At the beginning of the video you say you have multiple KDP accounts. I thought that was against Amazons KDP policy. You can have multiple pen names but only one account or you will get banned. Also, why are you using the royalties estimator instead of showing and using your actual account reports with actual commissions. If you know your actual returns and base your ad spend on actual earnings, that is a far better way of costing ads than relying on a made up forecast number if this low risk approach is what you want to implement.
@SelfPublishing
@SelfPublishing 16 күн бұрын
Actually, good questions but neither of those statements is true. A human can have only one KDP account, but you can have multiple KDP accounts if you own multiple taxable entities, such as corporations. Each corporation has its own tax ID, and each can have a KDP account. Furthermore, I have asked several times, and I have an email directly from KDP support stating that a C-Corp can have multiple KDP accounts to be able to separate different brands or imprints. The royalty estimator is pretty good, easily within 1% of the actual amount that gets finalized 15 days later when all of the KENP data comes in. All of the sales data is locked-in pretty much in real time because an order gets counted the moment a book is printed or a kindle is purchased, the only remaining unknown is KENP, which for nonfiction tends to be pretty low. For fiction that's another matter, I can see how KENP might fluctuate. But for our purposes, the royalties estimator is solid. Thanks for the comment 👍
@19kickboxer68
@19kickboxer68 16 күн бұрын
@@SelfPublishing Appreciate the reply, thats something I wasn't aware of in regard to taxable entities. I run a marketing business and ad strategies are somewhat different to the approach you have showcased. Constant iteration and testing vs the approach you suggested. Estimators in general ads applications ( Google / FB etc ) are not that accurate, but from reading how you have written that, it seems more of a 'what you will receive from already accounted sales' than a pure forecast of unknown numbers and sales for future predicitions of unmade sales. Please correct me if I am wrong here.
@SelfPublishing
@SelfPublishing 15 күн бұрын
@@19kickboxer68 Great questions, thanks for diving deep, it helps clear up any misconceptions! 1) KDP is very different than Google / FB advertising, it's like comparing apples in your hand to future derivatives of oranges. KDP "estimates" are shown in the reports section of the bookshelf, which is a different accounting than what's shown in the ads console. The reports are not forecasts, they show the amount of sales royalties due in any given moment, plus a reasonable estimate of KENP royalties (which for nonfiction tends to be a very small number, under 5% of the total royalties). 2) On tha ads side, Amazon Marketing Services primarily shows ads to shoppers on Amazon with buying intent (they unilaterally expanded to off-amazon "branding" and retargeting ads last year, but that's another matter entirely which I'll do a separate video to explain). Sales are directly tracked and reported in the ads console within 2 days of the sale. No guesswork or lost data like with the FB pixel, Amazon sales are all very well tracked because it all happens in Amazon. So the data is solid, and can be relied on for business purposes. 3) Constant iteration and testing that you perform on Google / FB has an analog in Amazon advertising: keywords, ASINs, auto campaigns, and different types of targeting. Ads on Amazon constantly need to be maintained, keywords negated, CTR and CVR monitored and controlled, etc. But until now there were no "ad creatives" to test or iterate, it was all about getting relevant impressions and having a good listing that converts. Recently Amazon opened up the ability for us to show videos through Sponsored Branding ads, so now the idea of constant iteration and testing has finally come to KDP advertising. Maybe an opportunity for you?
@QuizmasterLaw
@QuizmasterLaw 16 күн бұрын
Your call to action does not include contact info. Maybe you do that to winnow out people who are not likely to convert to sales, to give your service an air of exclusivity, to avoid any sense of desperation. I guess the question whether to include contact info goes to the issue of how much lead generation you require. Some people lack time to try to chase you down but if you are already overwhelmed lost traffic is not a problem.
@SelfPublishing
@SelfPublishing 16 күн бұрын
Hi - thanks for commenting. I actually do provide a link to contact me in the description, but maybe I should put it in a more noticeable spot. I'm glad to help whether someone converts to a customer or not, so feel free to ask any questions either by email or in the comments below. Thanks for the suggestion 👍
@QuizmasterLaw
@QuizmasterLaw 16 күн бұрын
@@SelfPublishing OK, btw. I advise anyone making videos for their business to hardsub/burn contact information or at least branding into your videos, urls email addresses even phone numbers. then, when people like me download your video, and people not like me upload it on some other platform, say in china or russia, at least you get the chance to be contacted. so many people create videos but don't see the video as separate from the page's metadata. all i have to do to copy any video is just screen capture. this isn't paywalled content, it will get copied (so will paywalled content) but by burning information into the video itself i would then have to take the next step which would be to edit your video and most people are too lazy to do that and it also doesn't work entirely against watermarks for example. a lead screen, an end screen.
@SelfPublishing
@SelfPublishing 16 күн бұрын
@@QuizmasterLaw good points.
@HGMNinja
@HGMNinja 16 күн бұрын
At 43 reviews those numbers have to be way off. Whcih is what I have found with amazon tracking numners in the dash and ad dash.
@SelfPublishing
@SelfPublishing 16 күн бұрын
If I understand you correctly, you're saying that a book cannot be #1 on Amazon with such a low review count? Actually, reviews are not as important as many self-publishers think, provided that the book has another source of social proof, such as the author's reputation or social media presence. Almost every week I can find a book in the top 100 that has zero reviews. I've also personally had a book at #117 BSR with only 8 reviews. All I'm saying is to take all the rules with a grain of salt, they're being broken all the time by books that are simply highly attractive to the market.
@HGMNinja
@HGMNinja 17 күн бұрын
Some great insights in there thanks. I actually got a pearl too. Not saying what it was but thanks a bunch.
@SelfPublishing
@SelfPublishing 17 күн бұрын
good to hear. What else on this topic would you like to see?
@rukevweharry7004
@rukevweharry7004 19 күн бұрын
Can you consider showing your own report so we know we are listening to someone who actually does it
@SelfPublishing
@SelfPublishing 17 күн бұрын
Hey Harry - nice to meet you. I've already done so in most of my other videos. Check them out 👍
@Thegamersguru
@Thegamersguru Ай бұрын
Okay, I am Goodluck, I follow usually on this platform, a huge fan. I will like to discuss on potential collaborations, if you are open for discussion
@dorianmaras2565
@dorianmaras2565 Ай бұрын
Hi there - ok, hit me up on either my website or my email. It's in the about section of this page. 👍
@SelfPublishing
@SelfPublishing Ай бұрын
Hi - please contact me on my website. Thanks!
@petandlaugh
@petandlaugh Ай бұрын
Can you make the about the TAX video for the other Country with without SSN or SSBN
@SelfPublishing
@SelfPublishing Ай бұрын
That's outside my experience or knowledge. Not sure where to point you for that.
@BigDaddyJinx
@BigDaddyJinx Ай бұрын
Oh this is quality stuff right here.
@KloverGraphics
@KloverGraphics Ай бұрын
Wow 😮 I really appreciate the level of effort you put into your content. I learned a lot of things, and got a whole new perspective on how to craft compelling titles. The part about Positioning/USP is something you don't see a lot of KDP experts talk about.
@SelfPublishing
@SelfPublishing Ай бұрын
Thanks! Positioning is an advanced topic which I hesitated to bring up, but in my opinion this is a skill indie publishers will need to learn because the market is becoming so much more sophisticated and saturated. Additionally, there's a good case to be made that Amazon's algorithm will be moving away from keywords, and focusing instead on content and reputation.
@KloverGraphics
@KloverGraphics Ай бұрын
@@SelfPublishing I'm glad you brought it up, it was an eye opener
@jspohl
@jspohl Ай бұрын
Thank you! 💖
@SelfPublishing
@SelfPublishing Ай бұрын
you're welcome! What was the most important takeaway?
@emekaossai5485
@emekaossai5485 Ай бұрын
Such a great way to look at this topic!
@SelfPublishing
@SelfPublishing Ай бұрын
Hey Emeka! that's a great compliment from one of KDP's goats :)
@HAMSTAR135
@HAMSTAR135 Ай бұрын
So the one book makes about 16k a month with a 1-2k a month advertising? Thats a great investment right there
@SelfPublishing
@SelfPublishing Ай бұрын
Hard to know what someone is paying for advertising. It can vary widely depending on a publisher's budget and the niche. These days a ROAS of 2:1 to 4:1 is pretty good.
@HAMSTAR135
@HAMSTAR135 Ай бұрын
@@SelfPublishing i’m publishing my book in a few days. I got quite a big facebook and instagram audience about 60 thousend people. Will advertisement paid to amazon always be needed? Love ur content btw
@HAMSTAR135
@HAMSTAR135 Ай бұрын
@@SelfPublishing another thing i was wondering…. I’m playing arounf with some kdp bsr sales calculators. Which one from your experience has been more accurate? TCK for example has a big difference compred to something like book bird. Almost half it says
@SelfPublishing
@SelfPublishing Ай бұрын
@@HAMSTAR135 The combo of amazon ads plus off-amazon promotion is a sweet spot. Remember: you can run amazon ads in profitable way so that you pay $1 and get back more than you paid. Check out my KDP Economics video to see how to control your ad spend.
@SelfPublishing
@SelfPublishing Ай бұрын
@@HAMSTAR135 Sales calculators need to be taken with a big grain of salt, and the sales number fluctuates with the season. A BSR of 100 represents a much higher sales volume in December than it does in September. The actual calculator doesn't matter, you can assume the number it gives you is incorrect. I almost never use them. Good questions 👍
@fewlovedrops
@fewlovedrops Ай бұрын
Hi Sir, I have written some book : Few Love drops. Few love drops -2, Life, Direction & Belief, And Life : Do we get it once , Author : Artist M, all failed i don't know what went wrong. could you please suggest , i will be grateful
@SelfPublishing
@SelfPublishing Ай бұрын
First thing to do is watch Part 1 of this video series. I cover all of the things you can fix. If you've fixed the problems I talk about in Part 1, then your problem is covered in the video on this page (Part 2). If I coached you, I would help you fix what you can, or make a new book based on sound principles and show you how to launch and advertise your book to have the best chance of success. You can reach out to me by going to my website. Happy to help.
@HairCastle-ml1bx
@HairCastle-ml1bx Ай бұрын
Please I need you to mentor me, I have made lots of Coloring books but only made onesale and​ recently my other books are not making sales too @@SelfPublishing
@purpledrag
@purpledrag Ай бұрын
Thanks, very useful information
@SelfPublishing
@SelfPublishing Ай бұрын
Glad to help. What other questions do you have on this topic? 👍
@purpledrag
@purpledrag Ай бұрын
@@SelfPublishing After finding the angle, how to check the keywords and how to choose the USP or how to deduce it
@SelfPublishing
@SelfPublishing Ай бұрын
@@purpledrag The category, niche, sub-niche, keywords, target audience come first. That's the research part. Then you figure out a USP that can differentiate your book from the competition. That's the creative part, that's what you bring to the table. Positioning is a bigger game and an art in itself. Hope that helps!
@purpledrag
@purpledrag Ай бұрын
@@SelfPublishing Thank you sir, today I have a comprehensive view of publishing, I will try this method which I think is the right path to success.
@SelfPublishing
@SelfPublishing Ай бұрын
@@purpledrag Keep in touch and let me know how it goes.
@masm7445
@masm7445 Ай бұрын
Great practical information again. Please keep making this valuable content - it really is very good.
@SelfPublishing
@SelfPublishing Ай бұрын
Thanks! Did it answer your questions about the fundamental reasons a book doesn't sell?
@masm7445
@masm7445 Ай бұрын
@@SelfPublishing Yes it did thank you - along with part 1. One of my recently launched books is currently not performing after high ad spend in the first month. It’s towards the high demand-high saturation end of the spectrum. It’s very frustrating having put so much work into it. I thought the positioning /USP was differentiating enough but evidently not - I’ve dialled back the ad spend and will monitor over Q4 to see if anything improves just organically and with minimum ad spend. But at least I now know what to do if it doesn’t pick up!
@SelfPublishing
@SelfPublishing Ай бұрын
@@masm7445 are you getting any organic sales from the high ad spend? I find that the first couple months can be negative cashflow, but there needs to be some lift happening, some organic sales to prove the book can float. Otherwise it's risky to keep paying for ads without getting real results. Also, is your book optimized for conversion? (reviews, cover, description, A+, etc)?
@masm7445
@masm7445 Ай бұрын
Yes there have been some organic sales as a result of the ad. spend I think but it’s difficult to know at this stage whether I’m artificially keeping the book afloat at high cost (particularly in the US) to justify the spend. I think I’ve optimised as well as I can all of the areas apart from the usual ‘getting reviews’.
@SelfPublishing
@SelfPublishing Ай бұрын
@@masm7445 Did you watch my video on KDP economics? If you have my spreadsheet it will help you decide what to do.
@kwakumiller7323
@kwakumiller7323 Ай бұрын
Your contents aren’t just the surface type of content that we see all over KZbin. These are some down-to-the science type of contents. Like always, I got a ton of value from it and I appreciate it.
@SelfPublishing
@SelfPublishing Ай бұрын
Hi Kwaku - what was useful to you in this video? 👍
@Pack-a-Bag
@Pack-a-Bag Ай бұрын
Totally agree
@AfterlifeAtlas
@AfterlifeAtlas Ай бұрын
First in
@adilancur5164
@adilancur5164 Ай бұрын
Ok, subscribe
@eliastahan2394
@eliastahan2394 Ай бұрын
You're the best
@SelfPublishing
@SelfPublishing Ай бұрын
Thanks Elias!
@lucmalafarina1807
@lucmalafarina1807 Ай бұрын
This content is an eye-opener. Thank you.
@SelfPublishing
@SelfPublishing Ай бұрын
👍
@Pack-a-Bag
@Pack-a-Bag Ай бұрын
How long should we advertise for in order to determine if the book is not doing well and stop the advertising?
@SelfPublishing
@SelfPublishing Ай бұрын
Good question. In my experience a book will show itself as a winner or loser pretty quickly, within a few months. For myself, I usually give a book 3 months after a "proper" launch (20+ reviews and everything in place before advertising). However, I've noticed a trend recently of people fighting tooth and nail for many months, hoping to recoup from organic sales. This results in low ROAS and makes KDP resemble FBA (you're making $30k/mo but continually reinvesting $29k/mo to get $1k in profit), which is not the game I want to play. If one of my books doesn't start making a profit within 3 months I turn off ads and let it do it's thing organically. Sometimes it surprises me and makes a bunch of money, sometimes it dies. Either way, I make another book and keep growing. Check out my video on KDP Economics. I show all the numbers you need to keep track of. Pay attention to your ROAS, you want to keep that healthy. And for God's sake, don't lose money. That's just making Bezos richer. Hope this helps.👍
@Pack-a-Bag
@Pack-a-Bag Ай бұрын
@@SelfPublishing Ok thank you. I was ready to give up on my books after just one month... But I noticed that some books sell even when you turn off ads while others sell only through ads
@xavierxavier22121
@xavierxavier22121 Ай бұрын
What now spreadsheet download?
@SelfPublishing
@SelfPublishing Ай бұрын
Hi Xavier - just email me and I'll send it to you. 👍
@MartinLarssen
@MartinLarssen 2 ай бұрын
Hi Dorian & everyone! How are you doing? :) Im completely new to KDP and have just been binge watching your videos in the last days so ofc I still have many questions 😅. When you showed the cerebro tool it distinguished between organic and paid keywords. Am I right to understand that you can pay to be shown higher for certain keywords? And when running such an ad campaign do you throw in there ALL the keywords you have for your book and just select for which ones you pay to get that extra “push”? 🤔 And how many keywords should you use for a book? The more the better…? 🧐 Thank you very much in advance and sorry for the long text 🙏.
@SelfPublishing
@SelfPublishing 2 ай бұрын
Hi Martin - welcome and thank you for watching. KDP has become very competitive so you'll need to develop your skills to a high level in order to make money from it these days. I recommend watching all of the youtube KDP teachers to see the various points of view. Barry and Peter are pretty solid, you can find them pretty easily I think. So for advertising, that's a deep subject. I'll be doing a video soon. But in the meantime, here are the basic principles: 1) upload your kindle and get some reviews 2) after you reach a certain baseline of reviews with your kindle, then you can upload your paperback and start advertising 3) start with advertising your primary keywords (10-20 of them). Do NOT place more than 5 keywords in each campaign, this causes keyword "bullying." 4) Fix your conversion rate (you need to optimize your book sales page) 5) turn off keywords that take more than 15 clicks to get one sale 6) don't lose money on ads. Watch my "KDP economics" video and use my spreadsheet to check if you're making organic sales and whether you're losing money. Good luck!
@MartinLarssen
@MartinLarssen 2 ай бұрын
@@SelfPublishing Huge thanks for the in-depth reply, Dorian!
@DiscoverBug
@DiscoverBug 2 ай бұрын
I noticed you said a book is dead that had 299,000 rank and 4.6 rating. At that rank would you call a book dead after 2 months of ads or in other words how many copies a month sold is your minimum. When do you cut the ads off? after one month of this?
@SelfPublishing
@SelfPublishing 2 ай бұрын
Hey, thanks for the question. 299k is a horrible ranking, the book is essentially in a coma. However, this could also be seasonal. I have plenty of books that dip down into that range but bounce back to life during the Christmas wave (November, December, January) commonly referred to as Q4. Watch my video on KDP Economics, and use my spreadsheet to assess whether the book is making money from ads or not. At 299k I would only run ads if the ads were profitable (positive cashflow from ads) and turn off any unprofitable keywords. Why waste money on a book that has become irrelevant?
@SkyCuration
@SkyCuration 2 ай бұрын
As an author who has faced significant issues with KDP, I want to alert fellow authors about potential criminal activities and inform you of your options for recourse. We should not hesitate to report these activities. Corporations cannot hide behind their own rules and guidelines if they are engaging in illegal actions. Adding illegal activities on top of banning could implicate criminal censorship. Additionally, it is important to note that individual employees can be held criminally liable for their actions while at work. If an employee knowingly participates in illegal activities or misconduct, they can face personal criminal charges. My experience includes: Fraud: Withholding royalties without justification. Despite my books being initially approved, royalties were withheld when my account was terminated. Max Penalty: Up to 30 years in prison and substantial fines. Harassment: My KDP account was terminated twice without clear explanations, causing significant emotional distress and professional harm. Max Penalty: Civil penalties, including substantial fines and compensatory damages. Economic Sabotage: Unfairly delisting my entire library of 150 books disrupted my income stream and damaged my reputation. Max Penalty: Potentially severe civil penalties, including punitive damages. Intentional Infliction of Emotional Distress: Lack of communication and transparency left me in the dark, severely impacting my mental health. Ignoring my communications exacerbated the issue. Max Penalty: Civil damages, including compensation for emotional suffering. Tampering with Organic Algorithm (Wire Fraud): Manipulating search algorithms to disadvantage my books has long-term effects on sales and visibility. Max Penalty: Up to 20 years in prison and fines. Theft of Royalties: Misconduct with withholding royalties is essentially theft. My earnings were withheld without any clear reason. Max Penalty: Criminal charges leading to imprisonment and restitution of stolen amounts. Whistleblower Retaliation: Threats or actions against those who report issues can lead to criminal penalties. KDP’s refusal to address valid grievances is concerning. Max Penalty: Up to 10 years in prison and fines. Obstruction of Justice: Ignoring my communications and valid grievances can be seen as obstructing justice. Max Penalty: Up to 20 years in prison and fines. Unfair Termination of Accounts (Identity Fraud): Rejecting valid identification documents without explanation and terminating accounts based on these rejections can be seen as unfair and potentially fraudulent practices. Max Penalty: Civil penalties, fines, and potential criminal charges for fraudulent activities. To those facing similar issues, I recommend: Report to the FBI: Use the Internet Crime Complaint Center (IC3) to file your complaint. File a Complaint with the FTC and BBB: These organizations can investigate and potentially take action against unfair business practices. Utilize AI Tools: Load all your emails with KDP into ChatGPT or similar tools to assist you in the reporting process and document your case thoroughly. Stay strong, and remember that we can collectively push for fair treatment and hold corporations accountable for their actions.
@two4.six8
@two4.six8 2 ай бұрын
Another great video. Something you said about one of the costs of production being "having lunch with a friend who knows about this subject" got me wondering this: How do you build author credibility when you write a book that's outside your field? Like, if I discover that there is a big untapped market for books on raising chinchillas, I think I could do a really good job researching the subject and writing a good book. But I've never owned a chinchilla. And I don't care to try to actually raise one. So, how would build authority in that niche so that people trust your book enough to buy it?
@SelfPublishing
@SelfPublishing 2 ай бұрын
Hey Phillip - I hear chinchillas is a high demand niche! 😆 The truth is that for most nonfiction on amazon, the "authority" is a poorly paid writer somewhere offshore and/or chatGPT. I don't agree with or support this, but that's the reality of KDP. That's why KDP is saturated with... how to put it politely..."shiite." Best thing to do is find a ghostwriter who knows the subject and do your best to provide high quality content. If you want to develop a brand in that niche, then dive in and become a real authority. Then you'll have all the chinchillas you ever dreamed of. 👍
@two4.six8
@two4.six8 2 ай бұрын
@@SelfPublishing Got it. I'll head to the pet store, buy a dozen of those weird little bunny rodents, declare myself The Chinchilla King, and start working on my chinchilla publishing empire! 😂
@SelfPublishing
@SelfPublishing 2 ай бұрын
@@two4.six8 😂
@aikenpublishing
@aikenpublishing 2 ай бұрын
Great video. Very interesting. Generating a lot of questions. For newbies, like me, I've only been publishing since March, '24, about six months. My 30 books have all been medium content ones, coloring and activity books, with a profit margin of $2.50 or so. Ad costs are enormous, though, as you point out. The cost-per-clicks are high since so many of niches are very competitive. Your spreadsheet is a visual demonstration of things I've been told or learned all along.
@SelfPublishing
@SelfPublishing 2 ай бұрын
Hi Mitch - glad this is helpful. What questions come up for you?
@aikenpublishing
@aikenpublishing 2 ай бұрын
@@SelfPublishing What's the expected percentage of ad costs to total sales your first year as an indie publisher? I'm assuming the first year profits will be low, even breaking even might be a realistic goal. I could see a 60/40 scenario as pretty workable for the first couple of years. Spend 60% of total book sales on ads, 40% profit. That's hard to do. Right now I'm about breaking even as a newbie, though I see a great trend toward profitability as I go through the Fall. I began in March, so I've been at it just five months or so. I know it's a long-term business that takes time to grow. If I can spend $100 a month in ads and generate $150 in sales, I'd be happy as a newbie. In July, my ad cost was $117, total book sales was $82. I need to flip those. LOL.
@SelfPublishing
@SelfPublishing 2 ай бұрын
​@@aikenpublishing CAREFUL! You just said "If I can spend $100 a month in ads and generate $150 in sales". Did you mean sales or royalties? $150 in sales is only around $50 in royalties (more or less depending on your book). So if you're spending $100 today to get $50 in royalties back, then that's a loss. Additionally, you need to carry that $100 expense for at least 2 months because of the delay in getting paid by KDP. None of my books, or my mastermind's books ($10M in royalties total) have ever lost money for a year and then magically started making money. If the book isn't making money within a few months, then you need to either fix it (if possible) or stop advertising and move onto a better book that will make money. KDP is a lot like baseball. You take a bunch of swings, and sometimes you hit a home run. The pros get a hit 1 out of 3 or 4 times. Amateurs can be 1 out of 100. As a first year newbie publisher or as a veteran publisher your ROAS should be positive. If you put $1 into amazon advertising, then you need to get back at least $1 in ROYALTIES (not sales) from combined advertising and organic sales. The spreadsheet shows your ROAS in the very bottom row. Mine is typically between 2 to 5. If it's under 1, then your book needs to be fixed or dropped. Hope that was clear! If not, then feel free to ask more question, that's what I'm here for.
@aikenpublishing
@aikenpublishing 2 ай бұрын
@@SelfPublishing Yes. Thanks for the clarification. I should have referred to royalties from book sales. I thought about that after writing it. The first week this month, my ad costs have risen due to getting more clicks, and sales. My CPC on all campaigns on various books is 66 cents. Way too high. I'm thinking I need to get control of the runaway costs from running auto ads and switch to manual ads, focusing on keywords that are getting clicks. My CTR this month is 41%. I've had sales on six books, 14 sales, $22 in royalties. I've been told the break even point generally is keeping the CPC at 30 cents or less. As a newbie, I'm just now getting some numbers to show me what I need to do. I'm not selling many books, but at least it's giving me some data to play with. I have a very small ad budget of $150 a month. I need to figure out how to get the most from each dollar of ad spend.
@dorianmaras2565
@dorianmaras2565 2 ай бұрын
@@aikenpublishing the spreadsheet will clear up most of those questions. 30 cent CPC can be good or bad depending on your conversion ratio and your profit margin. I have profitable books with an average 75 cent CPC. Keep playing with that spreadsheet, it will help you navigate through the confusion most people have around KDP economics.
@michaelbrock368
@michaelbrock368 2 ай бұрын
Hi do you sell this Google doc?
@SelfPublishing
@SelfPublishing 2 ай бұрын
Hi Michael - no, I can send it to you for free. Just go to my page and reply to my welcome email to let me know you want the spreadsheet and I'll send it to you
@michaelbrock368
@michaelbrock368 2 ай бұрын
@SelfPublishing thank you
@darynemmett7077
@darynemmett7077 2 ай бұрын
Probably one of the better videos on advertising ive seen. Loved the spreadsheet. How do I get one?
@SelfPublishing
@SelfPublishing 2 ай бұрын
Hey Daryn -- thank you. Glad to send you a spreadsheet. Just reply to my email after going to my website, and let me know you'd like a copy.
@kwakumiller7323
@kwakumiller7323 2 ай бұрын
This is so awesome Dorian. I’m Kwaku and I just sent you an email with regard to getting access to the spreadsheet. Thank you
@SelfPublishing
@SelfPublishing 2 ай бұрын
Hi Kwaku - nice to meet you. I'll send you an email with a link to the spreadsheet soon 👍
@wendymaree
@wendymaree 2 ай бұрын
Sounds like Amazon is earning a fortune while the author is spending a fortune. Kind of similar to POD.
@SelfPublishing
@SelfPublishing 2 ай бұрын
Yes indeed. Amazon's recent growth has been driven by its advertising platform, even more than AWS. On a typical $14.95 book they make about $5 in profit. But they can make an additional $10 or so from the people who advertise their books to get that one sale (assuming $1 per click and 10 clicks before someone buys the book). There's no doubt amazon is making a killing selling advertising to all of us. That's why it's SO important to control advertising costs and play this game with more skill.
@two4.six8
@two4.six8 2 ай бұрын
Another great video. Thank you. I'm looking forward to Part 2.
@SelfPublishing
@SelfPublishing 2 ай бұрын
Thanks Phillip!
@livelife9935
@livelife9935 2 ай бұрын
Do you think this next generation will be buying as many books as the past. People don’t like to read like they use to
@SelfPublishing
@SelfPublishing 2 ай бұрын
they will if they're smart
@Mumub
@Mumub 2 ай бұрын
Thank you for great information And my problem here .... I upload 8-10 journal and colouring book last 3 month but only one order no any advertisement How will increase number of sell How will advertise no idea for ads And how will display a+ content on no idea for a+ Amazon kdp Please any idea for me
@SelfPublishing
@SelfPublishing 2 ай бұрын
I wish I could help you, but I don't do low content or coloring books. To me that's the hardest game to win because it is so incredibly saturated. The only realistic advice I can give is to decide if this is a business or a side hustle. If it's a business, then do high content books. If it's a side hustle, I can't help you. Best of luck.
@MIKEEMDY
@MIKEEMDY 2 ай бұрын
COMPLIMENTS FOR PUBLISHING THE PRODUCTIONS EDITOR'S CHECK LIST WILL LOOK FOR PART 2 YOUR CHANNEL ARCHIVE OR YET TO COME?? WILL LOOK FOR IT IN THE ARCHIVE OR AS A FOLLOWER WAIT FOR PART 2.
@SelfPublishing
@SelfPublishing 2 ай бұрын
thanks! 👍
@ryancruz446
@ryancruz446 2 ай бұрын
I just published my 1st book last week, so 3 months countdown begins hehe
@SelfPublishing
@SelfPublishing 2 ай бұрын
Take it with a grain of salt. Contact me through my website if you want me to look at your book and check if it's on the right track. 👍
@smoochdawg4547
@smoochdawg4547 2 ай бұрын
Any way of getting reviews before launching with ads...? I appreciate your videos but I feel that your tactics are more suited for already successful publishers with their own lists and brands. Most of the people here are probably just starting out judging by the comments..no offense.
@SelfPublishing
@SelfPublishing 2 ай бұрын
I mentioned some ways in another answer above. My tactics are simply lessons I've learned from publishing a lot of books and making mistakes. Beginners will make mistakes, that's normal. Hopefully some of the tactics I outline here will be helpful for beginners and experts alike.
@masm7445
@masm7445 2 ай бұрын
Superb content. Looking forward to your view on the foundational issue of saturated niches in part 2. Lots of conflicting, confusing advice of Demand vs. Competition from KDP KZbinrs on this for low, medium and high content printed books. You will have seen how some try to apply guideline metrics to indicate whether it is worth trying to publish in a niche or not.
@SelfPublishing
@SelfPublishing 2 ай бұрын
@@masm7445 thanks, it's good to know this is helpful. Yes, I know and I agree: there is a lot of conflicting advice about demand/competition... And definitely low, med and high content are different games. There are a lot of similarities, but there are a lot of factors (such as margins, advertising strategies, social media strategies, etc) that are strikingly different between low, med and high content. What is your situation with KDP? What are your goals?
@dailyaffirmations6626
@dailyaffirmations6626 Ай бұрын
Thank u for the valuable content 😊 can you please cover the deny list topic in the next video
@purpledrag
@purpledrag 2 ай бұрын
Thanks Thanks
@SelfPublishing
@SelfPublishing 2 ай бұрын
Let me know what you found useful or if you have any questions... 👍
@YourNetAngel
@YourNetAngel 2 ай бұрын
I can't wait to see Part 2! Thank you Dorian 😊
@SelfPublishing
@SelfPublishing 2 ай бұрын
You're most welcome! Part 2 may take a week or two, so you've got a bit of time to focus on these fixes :)
@Rafizzleful
@Rafizzleful 2 ай бұрын
🙌🏾🙌🏾
@SelfPublishing
@SelfPublishing 2 ай бұрын
thanks!
@herrberg8962
@herrberg8962 2 ай бұрын
I see a new video by Dorian - I click like. 😉 Great information. It's also a bit sobering because I'm becoming aware of the mistakes I've made so far. And of course I have questions. For example: How do you get reviews if you don't have a mailing list yet?
@SelfPublishing
@SelfPublishing 2 ай бұрын
That great! Awareness makes fixing mistakes easy. What other questions? Several ways to get reviews if you don't have a list: 1) Pubby. A lot of authors use it and it seems reasonably legit. 2) People you know but that are not family, and ask for a truthful review. 3) Ask your readers. This takes longer, so it's a long term strategy but useful nonetheless. If you can get 10+ reviews it helps before you start advertising.
@herrberg8962
@herrberg8962 2 ай бұрын
@@SelfPublishing Thanks a lot! I will focus on #2.
@BraveAbandon
@BraveAbandon 2 ай бұрын
People aren't buying it for what's inside of it, because it's basically empty, so they're buying the outside of it which is a beautiful cover, and it's entire purpose is to sit on a coffee table looking pretty, and giving guests a cheap laugh.
@SelfPublishing
@SelfPublishing 2 ай бұрын
people buy it because the concept is a good one, as evidenced by the market's response.
@SelfPublishing
@SelfPublishing 2 ай бұрын
Need help with niche research? Pick my brain for 20 minutes, no cost or obligation for either of us. www.self-publishing-mastermind.com
@WealthWyse
@WealthWyse 2 ай бұрын
Really helpful. Would like to be a part of your mentorship program if you have one
@SelfPublishing
@SelfPublishing 2 ай бұрын
Thanks Elijah! I do currently mentor a small number of students. Time constraints limit the number of students I can work with. If you'd like more info, come to my website and set up a call so we can see if we're a good fit for each other.
@oladapooluwapelumi4799
@oladapooluwapelumi4799 3 ай бұрын
Thanks Dorian This opened my eyes to see what I was missing actually.....i would like to ask do you have a course or can you be my tutor?
@SelfPublishing
@SelfPublishing 3 ай бұрын
I've had multiple requests for a course, I think that's on the horizon. Did you go to my web page and enter your email?
@19kickboxer68
@19kickboxer68 3 ай бұрын
That's a great breakdown, far more value than I have seen other channels. Question. If you create a wordsearch, a learning book that has spe;;ing or any other book that has spelling dependant content, how do you get round the issue of American English vs UK English. There are distinct differences for quite a few words but if I created two versions, one for each market, would it get flagged as duplicate content?
@SelfPublishing
@SelfPublishing 3 ай бұрын
Thanks for the compliment! As to US vs UK English, I don't think amazon would flag it as duplicate if you keep the books in separate markets. Publish the US book in the US and the UK book in the UK. Or add "US Spelling Version" and "UK Spelling Version" in the subtitles. Call KDP and ask to make sure. BTW - low/med content is not my focus, so take this answer with a grain of salt.