Thanks for watching!

Thank you! This was done in-house by Funnel's content team 😊

Here it is! page.funnel.io/agency-acceleration

Great point! We looked at adding it in but felt that it was hard to account for the varying degrees of accuracy within each method, making it hard to generalise that one method of implementation had more accuracy than another.

@@WeAreFunnel As a firm building MMM solutions for the past 25 years, I know the outcomes vary greatly by the expertise building the platform. Media stimulated sales/revenue is usually around 30-40%. BAU (Business as Usual) is key to the overall picture. Besides the Macroeconomics factors, Business Factors (Inventory, Promotions, Sales People, Payment types, New Customers, etc) depict the ability to drive sales and must be considered. Providing online MMM portals to run unlimited optimization scenarios is crucial for Agencies and Marketing to determine best mix.

So you watched until the end? 😌

Thanks for the feedback! This is one of our older videos and we've made sure our newer ones have much lower music 😊

Thanks for the feedback!

Glad you enjoyed the video!

Thanks! Glad you liked it, what other topics do you want to see us cover?

Glad to hear you like the series, thanks for the feedback! We're biased but of course agree that Tommy's series is excellent 😉 Absolutely! Here's a link: www.bcg.com/publications/2019/dividends-digital-marketing-maturity

Why thank you! What would you like to see next?

Glad you liked the video!

Good question! We've built this using pretty much just a few node.js Cloud Functions and BigQuery, but there are a few different ways to implement depending on what you're comfortable with.

In this video we're talking about the simplest way you can do this, which is to use the Google Vision API to extract things like color, labels, objects, etc. for every creative. Since you already have performance data for each ad as well, you can combine the two together (ideally in a data warehouse like bigquery) and easily build some reports that let you slice and dice everything using the additional data you extracted. So, for example, you might see that for some clients the ads with more blue outperform those with more yellow.

We're so happy you like our content, thanks for the feedback! What other topics would you like to see us cover? 🙂

Thanks! Haha it depends who you ask I guess, but it can be really fun 😁 No raise in 3 years?!

Glad you liked it Tamzin! Thanks for the feedback 😊

Thanks for the feedback Jasper! We'll have to have Tommy in another video soon, what topic would you like him to cover? 😊

@@WeAreFunnel more about statistic or mathematic side of Digital Marketing, which are forgotten since the raise of Internet, love to learn more about this from you guys

@@jasperphan1346 Great suggestion! We'll see what we can do 😎

Thanks for the feedback! 😊