Funny to see this video and hear no mention of Dick Dale and the role he played especially in the amp department...wow sort of disrespectful or ignorant...

That's my uncle! @12:25

I wish Fender was still the company it was back when they recorded this video. Leo was the golden age, but these guys were the silver age of Fender.

Are we sure that’s Jeff Beck and not Nigel Tufnel?

The best Fenders were built before the CBS era, up to 1965-1966. Big headstock era was the downfall.

Not bad, better than I expected. Sure wish I could afford a made in USA fender guitar. Ah well.

John Page, and then it says R&D...he never invented anything that lasted, nor did any other team member of the Custom Shop invented anything or improved anything...until this day in 2023. Go figure: staggered locking tuners? Sperzel. 5-way switch? Fender Japan. LSR ball-bearing nut and S1 switch? Bill Turner. 2 stud Fender vibrato? G&L (Leo Fender). Straplocks? Dunlop and Schaller. Locking vibrato and locking saddles? Floyd Rose and Wilkinson. 2-way adjustable trussrod? Not Fender. Improved vintage Strat bridge Saddles? Highwood (Marcel Dam). Trussrod Spokewheel? Not Fender.

Damn... Seeing Bruce Zinky so young makes me feel so old now, and I'm not even 40 yet. I still got a 100w handwired Fender Tone Master head & cab configuration.

Nice! That last clip of Stevie playing ‘so excited’ (that I’ve watched hundreds of times now) was taken from his show in my home town at the Elmocambo in Toronto (Ontario, Canada) I sure miss SRV … and I’m still playing a Fender Tele. 😁👍🏻😎

All the fender guitars each style is all we ever need. They're the most versatile,tone pleasing, comfortable. So grateful to own one

1:33 "or you can just use it for rock and roll" plays the worst sound ever to come out of a strat.

1'30''...one of the best moments in Rock guitar ever

u got jerry reed!!!!!!!!! kudos for including him

i was saving for about a year bought my deluxe fat strat back in the 90s, only to be destroyed by TW airlines, broke my heart

David Gilmore's red strat has EMG pickups

At 5:10... I soaka de corks

I have some expensive Gibsons. My favorite is my American Strat

Fender could just stick with there product line pre 1965 and I would be just fine wit dat

Jerry Reed look like he coachin the braves and look cool as shit doin it

I bought my '95 Fender Stratocaster Special (MIM) brand new in '96 and it's my first maple neck. It has endured quality control issues of the day but the upgrades made it much better and it's more special now than it has ever been... i love my Mexicali angel!

2 and half minutes in and I still haven't seen or heard anything about Leo Fender. Seriously?

Cliffs of Dover is the sample song for what a Stratocaster can really do. It can do it all

o yes jeff beck was the inspiration for nigel tufnel 100% ha ha

sadly this vid is from the era of those horrible red knob amps.i dont know how u can mess with such a good design to produce that line of amps.besides that gripe fender are just such well designed gear.the strat and tele are pure genius

Dream job

Dean.

Cliffs of over was done on a 335.

Ha, Jerry Reed looks like he is a coach for the Atlanta Braves!

I think Beck was playing a bit of tongue in cheek Nigel in this. You can see a slight wry grin each time.

LOL, Bruce Zinky looks like an old school used car salesman.

Tuner / Tester: Bah. I've seen a number of Fenders that were wacky as heck out of the box. Certainly keeps local shops in business with the final setup.

13:32 nice Richie Sambora tune insert! Great video. Very informative. Holy crap! You got SRV ending the video with his off the hook playing!

God said let there be fender. And there was

Hendrix played MARSHALLS at Monterey!!!!

And we must thank Bill Schultz for saving the company. CBS nearly destroyed it and once Mr. Schultz took over, Fender literally rose from the ashes!

Best tube amp ever is the Twin Reverb and the best solid state amp ever is the Princeton Chorus.

The original fender amp circuit is based on a RCA radio amplifier circuit

There's no story in that movie, just self-admiration! :/

"Hey watah boii!!! Yooo fired!!!!"

Never mind the brand.The bottom line is "A GUITAR THAT PLAYS IN TUNE AND STAYS IN TUNE", EVERYTHING ELSE IS SUPERFLUOUS.H6UK

Even i only have squier, i still love fender

Nice to see a nod to the alt side of music with the band Sugar and Bob Mould.

Leo got it right .

OUCH!! 59 Gibson fanboys came here just to give a "thumbs down" to this Fender guitar documentary.

FRICKIN SRV ! WE MISS YA !

Well, it's a Fender ad. All the great players play a variety of makes. Horses for courses, etc. I'm sure they don't pay for their Fender guitars anyway as they are a great promotional tool for the company.

Stevie Ray at the end

Mike ditka runs the metal shop? Lol I love fender. Stratocaster man for life. Eric Johnson's Cliff's of Dover is a perfect example of why. Good choice adding that to this video production

Lol....

Some of these comments crack me up… “It’s just a Fender promo”, “Fender rules, Gibson sucks”, even disparaging people’s hairstyles… Give me a break, people have become so vacuous, so cynical, don’t be that person. Everyone knows the BEST guitar is the one that inspires you to play. Good tone comes in many flavors.