The following is an automatic translation of the content Hello everyone, I'm fricks kicks. This time, I'll introduce my new shoes. The shoes I got this time are the "consolidated drunk bs." There are three pairs in total, all released simultaneously. In Japan, these shoes can only be purchased at the WARP store in Osaka. Additionally, they are also available as a collaboration with mxmxm and can be purchased at various mxmxm retailers. The remaining pairs are not available in Japan, so you'll need to purchase them from overseas. Although it was challenging to buy all three pairs due to the weak yen, I was fortunate enough to win one pair through a campaign. Consolidated ran a campaign on social media where they would give away a pair of DRUNK shoes to the best comment on their post. Here's the video of when I was selected. Since these shoes are commemorative, I'm glad I was able to complete the set. First, let me introduce the "drunk high," which is a reissue of the shoes released in 2006. Consolidated, founded in 1992 as a skateboarding brand, unfortunately ceased operations around its 30th anniversary in 2022. However, various items, including this shoe, have been released sporadically since then. This shoe was the final release item announced, and I've been eagerly anticipating it since about two years ago when rumors started circulating on Instagram and other platforms. It's great that they're finally out. This all started in 1996 when Nike released skate shoes. Consolidated, advocating against major corporations entering the skateboarding industry solely for business purposes, launched a campaign called "don't do it," playing off Nike's slogan "just do it." They even released T-shirts featuring this logo. However, in 1997, Nike's attempt in the skateboarding industry failed, and they withdrew, which brought some relief to Consolidated. But as you may know, in 2002, Nike re-entered the skateboarding industry, much to Consolidated's displeasure. Apparently, at that time, Todd, who was in charge of Consolidated's design, was asked to design Dunk SBs for local skate shops. He sought permission to use Consolidated's theme colors in the design, but it seems Consolidated refused. Nevertheless, the shoes were suddenly released with the Consolidated Dunk moniker, leading to widespread misunderstanding that they were a collaboration with Consolidated, which angered many people. There's a story that Consolidated was upset when the shoes, initially intended for sale only in skate shops, were suddenly available worldwide, but this seems to stem from a literal translation of the advertisement at the time. The advertisement stated, "This is not an official collaboration with Consolidated. Originally, it was a small project started by our artists for their local skate shop, but Nike twisted it into something completely different. Since Nike is using Consolidated's image without permission and without any contract, please do not buy." While this ad might suggest that Todd had consent to sell the shoes in his local shop, in reality, it seems it went from being just a small project to suddenly being released without further discussion. I personally don't have much against businesses entering the industry, but like many, I do dislike Nike. Gary Rodgers, known from THRASHER's SKATELINE, expressed similar sentiments on the NINE CLUB, which resonated with me. I dislike Nike mainly because, although they used to be good, lately they seem to recruit skaters left and right without much consideration, which I find distasteful. Adidas, on the other hand, has consistently made more fitting choices with skaters like Paulo Diaz, Quim Cardona, Matt Beach, Silas Baxter-Neal, Mark Suciu, as well as Japanese skaters like Hiroki Murao, Shinki Mihonogi, and Kazumasa Kumagai. Even if Yuto Horigome were still wearing DVS, I doubt Adidas would recruit him, which I respect. Moreover, what I dislike most about Nike is their apparent ambition to dominate the skateboarding industry. I don't want them to dictate the direction of the industry just for business purposes. A company that might retreat if skateboarding becomes unprofitable doesn't deserve to lead. If skateboarding were to clash with basketball or track and field, I'd question whose side Nike would take. A company that can't wholeheartedly support skateboarding shouldn't lead it. THRASHER and DLX, companies deeply rooted in skateboarding culture, prioritize skateboarding and won't abandon it even if it's not profitable. I'd prefer such companies to lead. While I understand that staff and teams directly involved with Nike SB are committed to improving the industry, I don't trust the higher-ups who could easily dismiss them for not aligning with their vision. I wrote a fake news article on April Fools' Day two years ago, but with Nike, I wouldn't put it past them to do it for real someday, which is why I think the lie fooled quite a few people. After seeing Sandy's purchase consideration for Bruin in one of Inari's videos, I realized Nike already sees itself at the top, assuming that there would be plenty of skate videos featuring Nike shoes even without specifying a dress code. This lack of consideration for the content itself seems off to me. This decision, not made by other brands, and the arrogance I sensed from Nike made me dislike them. By the way, I did feature Yuto Horigome's Dunk with TIGHTBOOTH in a video afterward because, in the Japanese skateboarding scene, Horigome and TIGHTBOOTH are much more significant than Nike, so I prioritized them over my dislike for Nike. Now, let's compare the newly released shoes with the original ones from 2006. Shoe introduction omitted...
My man got the whole collection. Me personally, I got 2 of the best of the whole collection, which were the striped and the sky pocket tees. Man, Uniqlo was sure on a roll with their UT line back then.