Great video. Note that Google did not invent Google Analytics. They bought a tracking application called Urchin, made it free and rebranded it as Google Analytics.

Fascinating! I am subscribing

Well done.

Great presentation, but the main cookie from Google Analytics (_ga) is a first party cookie

how would you describe Google's Privacy Sandbox?

🙏 Promo SM

Please keep this content going. It is excellent.

🔥 The Online Domino Community and Domino Entertainment Hybrid Event's is definitely in the building 🏫.

One of the best explanations ever. This should have far more likes! Use your knowledge to expand …

Thanks for your work, this was helpful for myself as a newbie to the ecosystem

Excellent video! You clearly explained the topic.... However for more insightful content RankWatch's video is a must to watch to gain additional insights.

Great content. Good explanation of OTT and CTV.

This video was so valuable! Thank you for sharing.

Wow man! Loved your insights. So much info you presented in a short video and all well correlated

hello can you advise me some written documentation so that I can understand how this kind of software works, thank you very much for this video

Solid content. Thanks for posting.

Attribution is going to be changing in 2023!

I pushed the like button then you did put your sunglasses on

Very helpful, thanks for this upload!

Are we headed into a recession guys? What are some marketing tips for those who went through the last one?

Still can’t really differentiate from cross-channel and Omni channel.

Found this to be very insightful. Thank you

Looking this video for preparing for interview :)

I report every add as spam,it's not my problem to click on adds to make others money.its like unwanted junk mail in the letter box,you bin it.because I have no choice on adds being showed that's why I class them as spam regardless of what is being advertised.

Have your Facebook ads started to deteriorate in performance over the past 12 months? Let us know!

Solid Video - Thank you.

Good morning to all

beware of bezos with that scratch :) so funny

Yo! 🙏 I find videos that has diagrams and animes so that I can understand easily. YOU'VE MANAGED TO MAKE ME UNDERSTAND WITHOUT IT! 🙏🙏🙏 THANK YOU MAN ❤️ FROM 🇮🇳

Nicely put together. Even without diagrams or slides it made a lot of sense.

This “first party data”, do you really expect businesses will consider it their property once the potential customer signs up or do you think it only ever belongs to the potential customer even if they do sign up? What would make the business think so? Logically people in businesses of the past, the salesmen did keep up with what their customer’s interests and likes to better their sales etc, and that knowledge is not the property of the customer OR anyone/anything. But still I can’t imagine and I admit that I don’t know all the current (2021) data tracking methods, but right now I don’t see in principle that the customer 1) paid into a business’s first party database using with their own (the customer) probabilistic data in order 2) to VIEW the business’s products. I say the customer paid because you said at 2:39 “showcasing your products for free”, and earlier your first point was that YOU the business owns the first party data. What has the customer bought / paid for really? Does browsing really require payment? Salesmen in the past didn’t always know the POTENTIAL customer’s information unless it was shared to them by another salesman, especially if that potential customer was just browsing. I suppose a business will naturally keep that potential customer browsing information, but if your first party database requires a browsing / potential customer to provide deterministic information (name address etc - albeit they could lie and it might be so that the business still uses a probabilistic model) then that is where I draw the line. If I choose to browse your products then I don’t owe payment in the form of my personal information in order to view your products. It’s not for free, but that’s NOT the browsing/potential customer’s bill..it’s PROBABLY yours the business.

Very organized and insightful, thanks

This helped a lot! Thank you

This is gold! Thank you.

Who is that guy