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Пікірлер
@alanadkisson3455 Күн бұрын
Interesting
@jaedanyo 6 күн бұрын
What course should I take to become a creative director?
@packagingunboxd 6 күн бұрын
That's a great question. There are a few schools that are offering Creative Direction studies, but the truth is that Creative Directors come from many different fields of experience mostly: Graphic Design, Copy Writers, Journalism, Marketing comms, but having a degree is secondary to having experience. The most important thing is having the ability to clearly communicate goals and direct creatives towards results. There is a great book by Jamie Cabrera you can get here: www.jaimecabreracreative.com/shop/whats-the-big-idea-book-custom-signed
@7777LORENZO 12 күн бұрын
Recycle them
@nyxavatareternal3501 13 күн бұрын
Maybe it doesn't have to be of some groundbreaking discovery, use it to clean the earth up, all this pollution in the oceans and rivers
@tomascastro7004 17 күн бұрын
thank you for putting this video together - I'm designing a spec packaging and I really want to deliver an immerse branded storytelling experience. After seeing this video, I feel I may have over-stuffed the packaging with storytelling. Any video in particular you recommend about storytelling for other "premium" products? I'm a big fan of Sandstrom's work
@packagingunboxd 17 күн бұрын
I did a breakdown of Bulgari packaging, but really it’s just about the product and creating a path that leads consumers to the product seamlessly in a branded environment. If there’s too much in the packaging the product begins to lose its value. There’s also a video on bird dogs, great packaging.
@tomascastro7004 17 күн бұрын
@@packagingunboxd thank you, will check it out. I was aiming to make the packaging almost like "a delight experience/game/story" that results in people gaining more delight from their purchase of the product. (inspired in part by the "time reimagined" packaging by Here Design)
@packagingunboxd 15 күн бұрын
@@tomascastro7004 that's a great pack and the story they shared on the their episode was insane. Love it, great inspiration to draw from. The key thing is always balancing over designing with story telling. Can't wait to see what you come up with, please share a link when you're done!
@tomascastro7004 10 күн бұрын
@@packagingunboxd thank you for your recommendation! I've finished the packaging and took photos of it. working on the presentation now. hope to post a link here by the end of this weekend!
@packagingunboxd 10 күн бұрын
@@tomascastro7004 Can't wait!
@adamneusbaum3749 18 күн бұрын
Sounds like a stimulus “package” to me!
@packagingunboxd 18 күн бұрын
Who is being stimulated by higher prices on everything short term?
@packagingpastor 18 күн бұрын
@@packagingunboxd only fans of packaging
@danieltye5178 18 күн бұрын
@@packagingpastor 2 for 2
@danieltye5178 18 күн бұрын
Tossing in my two cents. Another reason for these brands not to anything other than a box is shelf space at home. Since the boxes are tall and narrow they don’t take up a lot of space at home, which is great because a lot of people buy multiple brands of cereal. Which means I can first 6 boxes of cereal on top of my fridge somewhat neatly
@packagingunboxd 18 күн бұрын
It’s what we as consumers have become used to and how we fit them into our lives. But it’s also because consumers aren’t asking for innovation in this space which means it’s the perfect place to innovate if you want to grow a brand with packaging and product.
@danieltye5178 18 күн бұрын
Thanks guys, very informative episode. I must say this probably would’ve been helpful information to provide before the election 🤷🏾♂️
@packagingunboxd 18 күн бұрын
Next time.
@eveliomattos 18 күн бұрын
So much to learn from designers around the world!
@packagingpastor 18 күн бұрын
Trump wants to Make American Packaging Again…apparently
@eveliomattos 18 күн бұрын
MAPA?
@ivan656548 18 күн бұрын
Hello! Thank you very much for your video! I have a question, I am a prepress engineer and I would like to learn structural packaging design. Do you know where I could learn? A book, a course? Thank you very much in advance.
@packagingunboxd 18 күн бұрын
Prepress makes it all happen! I’m working on a course that’ll be on YT but until then there are a few videos on my learn to design packaging playlist, there’s this book that is helpful: www.amazon.com/Packaging-Notes-DE519N-Brian-Johnston/dp/1777087708 Let me know any questions and I’m happy to answer them.
@tomascastro7004 18 күн бұрын
thank you for putting this video together! It was really interesting to see the perspectives of the brand manager on their packaging - especially packaging that is intended to be beautiful. normally I only see designers talking about their process.
@packagingunboxd 18 күн бұрын
We agree, it's so important to hear the brand's side and understand the problem they are trying to solve. Check out this episode with Rayburn's sandwiches redesigning their packaging: kzbin.info/www/bejne/sJC4Zqhji7KHqMk
@tomascastro7004 18 күн бұрын
@@packagingunboxd will do thank you!
@itaiazerad5595 19 күн бұрын
Very good teardown of the unboxing experience. Very thoughtful and thorough. 👍👍👍
@packagingunboxd 18 күн бұрын
Hope it helped!
@jacipetrik7168 20 күн бұрын
Most brands have the boring flat matte finish because it is CHEAP and despite a designer proposing other ideas, it isn’t in the budget to spend money to elevate it, sadly.
@packagingunboxd 19 күн бұрын
@@jacipetrik7168 it always comes down to money.
@annoyedworldco 20 күн бұрын
This was soooooooo useful! are there any links to courses or educational classes you provide?
@packagingunboxd 19 күн бұрын
@@annoyedworldco check stuff out here and if you’ve got any specific questions just drop a comment I’m happy to share. Learn How To Design Packaging kzbin.info/aero/PLVKhFcZ0oiwiC3PSSDLhvJnqBoxh_mHSs
@hadrianthomas5024 25 күн бұрын
Great interview. Thanks Evelio for extracting some awesome tips, like lining up fonts & pulling down the opacity!
@packagingunboxd 25 күн бұрын
Glad you enjoyed this episode! Thank you for watching
@lalinisi2282 27 күн бұрын
This is a gold information! Thank you Evelio.
@packagingunboxd 27 күн бұрын
Base Design builds worlds, that is the gold. Thank you 😉
@eveliomattos Ай бұрын
What are trying to learn about packaging design? Ask and we'll discuss it here on Packaging Unboxd!
@CopycatStudiosLA Ай бұрын
What ai tool is he talking about?
@packagingunboxd Ай бұрын
ChatGpt and Claude does this. Upload an image and ask it to critique or list issues with the design you may not have considered. you'll be surprised with what it responds with.
@Goonsquadone Ай бұрын
Mohwak paper doesnt give lunch breaks to their employees
@onyxbite3847 Ай бұрын
Will print and publication Graphics design be taught too?
@packagingunboxd Ай бұрын
We always talk print, give a follwoa and I'l be sure we include print production as well.
@marcopoloI Ай бұрын
We need more people like him !!
@ox9307 Ай бұрын
Love this one! The gifs you inserted along the way really got me. lol
@packagingunboxd Ай бұрын
Thanks, they make me laugh when I'm editing too
@AwaisAli-mv1hr Ай бұрын
I'm watching first time on your channel, and it's amazing ❤. I have found a new playlist '' Learn how to Design Packaging". I'm glad to find any kind of packaging design playlist. Thanks man I will watch your videos daily of Packaging Design to improve my Packaging design skills.
@packagingunboxd Ай бұрын
Love it. Any questions you want answered post in comments and we’ll try to get to them.
@hadrianthomas5024 Ай бұрын
Really like the new product category ideas! I'm expecting to see you in your Lamborghini soon.
@packagingunboxd Ай бұрын
Can't wait!
@boraluan Ай бұрын
thank u for sharing your knowledge
@blzt3206 Ай бұрын
I feel like they had their hands tied with brand identity. I also think that’s why they only made it in Coke Zero, so they could lean to that side of the brand and not infringe on Pepsi too much. Then they tied in that Coke Zero brand identity to the cookie packaging to not infringe on chips ahoy as you mentioned.
@packagingunboxd Ай бұрын
It certainly felt confined.
@trekkiejunk Ай бұрын
I disagree about the black packaging. I think it needs to stand out from the traditional blue oreo colors, without using Coke red, as that would take it too far from Oreo. That said, at quick glance...SEVERAL TIMES...in the grocery store, all i saw was a wristwatch on the label. And i was wondering if they had a promotion with a branded watch or something. I can now see that it's a bottle, but it still looks a lot more like a watch.
@packagingunboxd Ай бұрын
The watch is definitely weird.
@Ahmad-di3lj 2 ай бұрын
Beautiful 👌🏼
@Boxitron 2 ай бұрын
Honestly took me forever to get the bottle shape thing too. On the Coke Can I thought it was a Beetlejuice collab.
@Boxitron 2 ай бұрын
Oh shit, just got to the part where you said the same thing :D
@packagingunboxd 2 ай бұрын
@@Boxitron Crazy how brands don't just ask normal people to state what they see first. I like to ask my mom or my kids, they're always honest and it's always surprising. Not that I take their advice but it helps get a new perspective on things. People see different things all the time.
@hadrianthomas5024 2 ай бұрын
Awesome format! It was great getting graphic & structure analysed. Can’t help feeling someone from marketing had a great idea then wanted to lead the design. But I’m sure you’re right that the brands involved probably got exactly what they wanted out of the campaign. Thanks both of you!
@packagingunboxd 2 ай бұрын
This probably could have been amazing, although the flavors were not. So maybe it's better that the design didn't sell more of it because that's a lot of unhappy customers.
@plorbus123 2 ай бұрын
Mondelez design would’ve looked a lot better if they simply used the all white oreo logo rather than the blue oreo logo haha
@packagingunboxd 2 ай бұрын
It’s doing too many things. Just needed to slow down a bit.
@packagingpastor 2 ай бұрын
Such a fun conversation! Let’s do it again. And again. And again.
@packagingunboxd 2 ай бұрын
And again
@Boxitron 2 ай бұрын
Yo Adam! When you were talking about the tear off labels for shrink sleeves, what do you suggest companies do if there is a deposit return system? My local self-feed returner uses the UPC to see if the can has a deposit on it.
@packagingunboxd 2 ай бұрын
@@Boxitron interesting, great question. The next question is then who is responsible for removing the plastic since most recyclers hate that wrap.
@packagingunboxd 2 ай бұрын
You know what we thought of it, what do you think of the Oreo x Coke collaboration?
@packagingpastor 2 ай бұрын
Reporting back...my kids did not like these. In the trash for us
@corderoemc148 2 ай бұрын
Great Help, Thanks!!❤
@fancypants2007 2 ай бұрын
21:59 The host is wearing a satanic symbol on his shirt. Maybe to be shocking and edgy.
@ivanaderezic9048 2 ай бұрын
Great advice! Thanks :)
@LDMTX6 2 ай бұрын
My advice for any young graduate would be to continue their education if possible and get a business degree as well. Designers have a shelf life and she’ll eventually have to run her own business.
@packagingunboxd 2 ай бұрын
Love this advice.
@guillermotux614 2 ай бұрын
cancer and pollution, really, the way he handles that like it was harmless water amazes me, used cooking oil biodiesel is way better i think
@MinervaSub 2 ай бұрын
I wish every young brand manager would watch this video ❤
@packagingunboxd 2 ай бұрын
Yes! So many things coming and this video is now considered old news.
@LDMTX6 2 ай бұрын
I’m curious to know why the agency model is failing. Are more companies keeping projects in-house?
@packagingunboxd 2 ай бұрын
As agencies are slowing down and so many creatives are being let go from brands there is an excess talent that’s not within agency that’s realizing they can specialize and earn as much or more doing freelance. Check out the these two videos to see how freelance designers are building themselves one person teams. kzbin.info/www/bejne/iZrMgXmneLeojc0si=gszLmGq7pi1pOdpl Or kzbin.info/www/bejne/pHi8eouiYq1qbsksi=0aHvc6qNr8u8UThZ
@LDMTX6 2 ай бұрын
@@packagingunboxd thanks!
@navya-s3v 2 ай бұрын
Understanding these 7 print strategies can help to boost the layouts and achieve gorgeous, professional results. From handling colors to finishing touches, these pointers are critical for successful printing.
@packagingunboxd 2 ай бұрын
Thanks!
@navya-s3v 2 ай бұрын
Whereas packaging design can be difficult, AI technologies such as Midjourney can greatly simplify the process. Using precise instructions, you may quickly and easily develop a variety of packaging design possibilities.
@packagingunboxd 2 ай бұрын
True.
@packagingseller Күн бұрын
MidJourney can provide random creative ideas, but in my opinion, it can sometimes be quite challenging to bring them to life. For instance, you cannot produce packaging designs created by MidJourney in a tangible, printable format.
@packagingunboxd Күн бұрын
@@packagingseller It's already being done.
@navya-s3v 2 ай бұрын
Midjourney's ability to generate high-quality images makes it ideal for producing product packaging designs.
@packagingunboxd 2 ай бұрын
Packaging and other things too.
@praeclarestudio 2 ай бұрын
Fred is a huge inspiration, loved his quote "we get paid to learn" that one will always stick with me! 💥
@packagingunboxd 2 ай бұрын
That has to be the quote of the year. Super powerful, blew me away.
2 ай бұрын
Awesome interview, would love to work with Fred on a project one day.
@tericampbell1701 2 ай бұрын
Ditto!
@Artem_Gratis 2 ай бұрын
The bit about the piece cardboard always taped to the expensive factory machines 🤣🤣🤣
@packagingunboxd 2 ай бұрын
Now every time I go to a manufacturer, I see these little bits taped on and think about this episode!
@RezkProduction 2 ай бұрын
Which episode is this?
@packagingunboxd 2 ай бұрын
kzbin.info/www/bejne/on-alqqcd9SdjKcsi=plPMCfV0BShTPV8h
@briandavis6571 2 ай бұрын
Nice to see you on the other side, Evelio! Great advice!
@packagingunboxd 2 ай бұрын
Thanks!!
@AKO_JIMMIE_RSA 2 ай бұрын
Nice Pod
@packagingunboxd 2 ай бұрын
Thanks!