🎯 Key Takeaways for quick navigation: 00:04 Go-to-market *strategy differs from marketing strategy, focusing on how to introduce offerings to achieve market success throughout the product life cycle.* 00:56 A *well-managed go-to-market strategy involves focusing on core issues rather than trying to do everything, preparing the entire company for market success.* 01:38 Developing *a product roadmap is crucial, including market backgrounders for new offerings, and regularly updating roadmaps. Planning horizons vary, with startups typically planning for one year and large enterprises up to five years.* 02:34 Identifying *the target audience requires understanding the fundamental business problem, developing a unique solution, creating a compelling value proposition, and crafting a communicative story for decision-makers.* 03:02 Implementing *a standard, repeatable sales process, especially in B2B complex sales, involves understanding technical and business components, titles or roles, and documenting the buying process for a comprehensive customer acquisition view.* 03:44 Determining *the distribution strategy involves deciding on direct sales, inside sales, e-commerce, or a combination, considering sales channels, market coverage, compensation plans, and potential channel conflict.* 04:25 Leveraging *channel partners requires understanding and communicating the reasons behind the choice, categorizing partners into enabling and delivery partners, and ensuring alignment with overall go-to-market strategy.* Made with HARPA AI

Very useful and well-explained. Thank you for sharing this. how does one get the template? The link is not working.

I need your book

Hi Peter, would love to have a look at the template. How can I get hold of it. I cannot find it on your website or link?

hey Peter, good day! The GTM Strategy Planning Template link is not working, any chance to refresh it? Thank you!

;/ template doesn't exist anymore

Thank you peter! this means a lot.

GPT-3 has more personality in its voice.

Thank you. Too bad he stopped posting seven years ago.

Info is gold. 480 p is an eyesore.

Hello, The link is broken. Anyone can share the template?

very valuable content

It's such a shame that the website closed. I could definitely use these template. If anyone out there willing to share?

Given link is not working, please check -> www.fourquadrant.com/product/g...

Man, seriously? You spent more than 25% of the total time of this video in introducing yourself. Well, it sucks. And you are plainly reading the stuffs from a script.

Are the templates used here can be found anywhere?

You should change the Title to Am Here To Talk About Myself😩😩

We create a fantastic Interactive Go to Market Strategy Presentation template on Google Slides that is easy to share and you can update it and lively collaborate with your team from anywhere in the world. Google slides offers also hundreds of add-ons you can use to enhance your presentation. >> www.edigitalagency.com.au/best-go-to-market-strategy-template/

Dimensional*

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What the hell he is just talking about himself nobody cares

Great video very well put together!

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well if u were a marketer u would've known that over a minute of introduction is a no no

Demand Generation includes key aspects of Marketing Contribution & Influence to Pipeline as well as Lead Generation. I am impressed with your tools, online content and approach to setting correct business expectations.

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Demand creation is a small portion of what a sales rep does but has huge importance.

Sales reps are not skilled nor do they have the time to be responsible for 100% of demand creation planning, however, they are a key contributor in the process

Sales reps are not skilled nor do they have the time to be responsible for 100% of demand creation planning

Demand creation planning is a key part of the go to market planning process.

An efficient demand creation process does result in smarter marketing spend.

If Demand Management and Demand Creation are not in the same organization (Marketing) these terms may become more important.

In demand creation, a marketing qalified lead is then passed to the Demand Management team.

All demand creation vehicles should provide a response.

In demand creation planning, the term response is a better descriptor of the first interaction with a suspect

Someone who filled out a contact us form on the website is a lead and that is a step in the demand creation process

Demand creation is much more than lead generation

Link to template: www.slideshare.net/MarketingPROTemplates/gotomarket-strategy-template

detailed text formatting could be improved

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terrible spelling....

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This template let's you focus on your content as the graphics are done.

This ppt presentation is a way better deal than hiring a graphic designer.

This PowerPoint presentation saved me so much time in building my own GTM deck.

This go-to-market planning template saved me a lot of time.

This deck rocks!

The slides in this deck are usable for an array of presentations.