See above in the caption! Each pillar is time stamped, 03:22 - The Three Disconnects Between Marketers and GTM 09:29 - The First Pillar of the New Playbook: Growth Goals and Priorities 16:49 - Pillar Two: How does your playbook manage the opportunity between demand capture and demand conversion? 23:02 - Pillar Three: How do you define your target audience? 27:37 - Pillar Four: Making smart decisions about channels, platforms, and engaging with customers 37:19 - Pillar Five: How to use data to support and enable your core strategy 43:08 - Pillar Six: Clarifying the new roles marketing and sales play 46:59 - Pillar Seven: Measure with intent to learn, not to capture it all 53:29 - Pillar Eight: How to optimize use of technology platforms and tools in 2024 1:01:14 - ⚡ Lightning Round!