I believe he said half of users who click the free trial option don’t actually start the trial, and that’s likely because of the price shown in the paywall. So when they dismiss the paywall he shows them another paywall with a slightly different offering.

@@appfigures got it, thanks for the explanation. That is indeed an interesting approach

@TheRootko it sure is! Check out the full stream recording for more clever tips like that from Jake.

Yes and no. Where you rank largely relies on your ratings on the App Store but is influenced by reviews on Google Play. I’d recommend continuing to reply though to ensure your average ratings is as high as possible. While the algorithm doesn’t care too much about it people who see your app might.

@@appfigures Thanks Ariel!

There’s no easy way on the App Store. Google has it in the dashboard if you’re getting enough downloads from search. I look at a combination of rank and popularity - keep the most popular keywords where you rank in the top 5. The rest you can experiment with.

That’s right, using the keyword list for the App Store. And when you split them they become building blocks for other long tail keywords, a win-win. For google you’d use them in the long description 3+ times. You can remove “that”. I’m pretty certain it’s a stop word apple ignores.

@@appfigures Thanks for the insight! The keyword ‘games that pay real money’ has a popularity of 40 and competitiveness of 52. If Apple ignores ‘that,’ should I still keep it in the keyword list or remove it? Any additional tips on ranking for such a competitive keyword would be appreciated!

I did - the gist, you can use new users in your audience targeting safely. I rarely use broad match. It gets too irrelevant very quickly. The longer answer - Apple keeps track of who’s a new user and who’s a returning user when the Personalize Ads” option is turned on. Users that disable that will always be considered new, so your ads will show on their devices even if they have your app. In my opinion that’s okay because the opposite is less beneficial for growth.

That’s correct. The algorithm has to divide 100% of the weight it can assign to your keywords across them all - the more you have the less weight each gets.

​@@appfiguresGreat insight! Guess I'm doing it wrong then, using "filler kws" just to reach 100 characters in some languages. More questions: - Does repeating a KW over multiple languages (in the US) gives that KW more weight? - Any tips for handling KWs on Google Play? Should we repeat important KWs in the title and in the full description with a high %? What's that %, 3, 4 5?

Not this time. We ran a pretty big promotion recently and will be doing another in a few months ;)

@@appfigures Thank you!

This is more than I can answer in a comment but my process would be: 1. Figure out which keywords apply for your users. The easiest way to do that is to take them from competitors and similar apps. 2. Experiment with them through ASO and ASA. Double down on the ones that work, toss the ones that don’t. Rinse and repeat. Two other important areas to constantly improve: 1. Make sure as many downloads as you can turn into a new rating (low DPR). 2. Constantly iterate on when and how you convert a user to reduce your CAC.

@@appfigures Thanks Ariel!

It was indeed for Optimize and above. That’s where you’ll find the majority of our ASO tools.

Correct. This video is from before Apple/Google even offered experiments so you had to use a 3rd party, and those offered testing app names as well.

I follow your logic, but… that’s just wrong. “If you build it they will come” isn’t true in most businesses. You may hear stories about success “just happening” but it’s rarely the case. There’s enough competition across every category that you have a very short amount of time to get the hook, and features aren’t necessarily how you do that. The idea that you *must* create an amazing app is perfect for creating a great app, but that same amount of effort you put into making your app great you also need to put into marketing if you want to be successful.

@@appfigures I agree, though I'm not saying if you build it, they will come. You still need sales/marketing to get people INTO the app. There's certainly a slope here. At what point does it go from having a nice looking easy to use payment screen to employing dark patterns, hiding the cheaper option below the fold, using true but misleading language in your copy, and so on? All sales in general makes me feel gross though, even when I take out ads for my own apps. It's probably why I'm not that successful. It's my philosophy that any product ever made should offer value greater than the cost to the customer. If you can do that, it should be an easy sell, and you'll likely have happier customers too! If you can't sell it, then the product just isn't for them, and you move on. People work damn hard for their money, and these days you may just be competing against their next meal. All the top apps on the App Store are employing these tactics in one way or another. That's business I guess. Sure you'll see more success with some manipulation, but for me that's not worth it. It ends up being this arms race with scrutinizing every little thing, endless A/B testing, and eventually you lose sight of why you made the product to begin with. A mini rant I guess I've had bottled up for a while. Good content all around, just wanted to offer a different perspective. (I may be a little anti-capitalist)

@GetSwifty as a product guy I agree with most of what you’re saying. You must build a great app that provides a great value and price it well. But saying marketing/sales is gross means you haven’t fully captured the essence of marketing and sales and refer to what some bad actors are doing as what everyone is doing, which isn’t true. None of the tips we discussed today are shady, hide any value, or aggressively take money from users. Quite the opposite - we spent a lot of time talking about how important it is to showcase the free trial so users can see the app in action. Some devs force users to go through a paywall that has a barely visible x button. That doesn’t make every paywall optimization evil. The really successful developers try to figure out what their users want and display that value through the paywall just like a landing page for the app. That should be your goal - show the value quickly.

@@appfigures 100% keep it simple. Don't employ shady tactics. Show value, and make it as easy as possible. OMG I HATE that barely visible X button tactic. If you've gotta do that to get sales, your app MUST be lacking. Thanks for the conversation, and there's lots of great tips in the video.

@GetSwifty Exactly. And lots of apps do (unfortunately). You just have to do it better. 🙌

I think so. That’s why it’s important not to give a discount but rather a different offer altogether (annual discount, lifetime price, longer trial).

I knew I forgot something! I'll add it to the video description.

Noted. Thanks!

We like to keep things exciting

I set daily max $20 and max bid $1 - I haven’t had any results so far. It's been 2 hrs since I ran the campaign. Does it take some time to start running or I set the budget too low?

Working on that, actually :)

@@appfigures Great, looking forward!

Indeed!

That’s true, but I think it’s very rare to find a product that doesn’t have any ongoing costs. Even if there’s no backend/api/etc there’s still your time spent updating the app, adding features, changing the design, fixing bugs, etc.

Do you mean if it only has yearly pricing?

@appfigures Yes, if there is no monthly option, I'll find another App that can fulfill the same function.

Glad you enjoyed it!

Thanks! Glad it helps

I posted a bunch of shorts with highlights. I hope you watched them and found them useful.

Glad you enjoyed it!

Thanks! I used competitiveness to get a gauge for a keyword quickly but analyze the top results manually to really choose. Yes, lower popularity = less searches, but ranking at the top for a less popular keyword beats ranking lower for a higher popularity one.

🙏

1. I see competitiveness as a way to compare keywords not an absolute measure, so collect your keywords and sort them by competitiveness as a filter. (something we'll have a way to do on the platform in the future) 2. Thats more about branding and less about ASO so it's really up to you. If I had to choose I'd look at the name, the industry it's in and whether having it in the subtitle will hurt conversion. 3. I don't think so, and Apple says not to as well. But... I'd experiment with it if you want to be safe. 4. It doesn't. Competitiveness is based on the performance of the top results. We're going to roll out a new score that looks at that. I should! I do get Android apps in the submission form but this time Apple really dominated.

@@appfigures Another question: is Popularity score treated the same across multiple territories? For example, is a "30" popularity score about the same amount of searches in the US and Brazil? Or is that normalized for that specific territory?

@bilck it isn’t. It’s normalized in each country. We’re working on a way to estimate impressions so keep an eye out for that.

@@appfigures Great, thank you!

Hi! I do these about once a month so keep an eye on the channel and your inbox to see when I'll do it again and submit your app.

I think you hit the nail right on the head - if you're just getting started don't go after big keywords. Build momentum with less competitive ones and _then_ go after the bigger ones.

🙏

Coming soon

Yes, all the guides are now in the description ✅

That's why we record them :)

It’s all about targeting, which you can’t do with Basic. At very small scale for a well-defined niche it may be okay, but it isn’t for anything beyond in my experience. And if the niche isn’t well defined you’re going to be burning your budget on the wrong user.

The more practical stuff about ASA the better! Nice job! 👍🏻

Not yet but I’m considering it.

Thanks for the suggestion! Editing it will get rid of the chat so I'll add chapters instead and make it clear.