Really informative video but I do have a burning question on this. Are we making an assumption that the supply chain will return to 'normal' purchasing trends? What actually prevents them from repeating the same trend... i.e. to purchase further stock and sit on that for another 3-4 months.

so, systems thinking?

Very relevant video for 2022. Thank you for the good thinking

Thumbs up from SCM571

Keep it up,,

anybody here because their professor in China will put this on the midterm exam?

I feel like I'm listening to Jonah.

I actually clapped at the end of this. Well done this video is a diamond in the rough of the Information age!

The Master

"We cannot see the obvious because we don't think globally." Brilliant Goldratt.

This video is awesome, subbed!

The issue I see with this is that it is predicated on the idea that consumer in this system really never stops buying and that you can entice them with price cuts flushing the inventories in the system. Surely in recessions just as companies flush inventories to ride out the recession people tighten their belts on discretionary spending. Recession can continue for long periods and it isn't as if they are predictable or appear with fixed known wavelength. So the fact that one firm laid off people and another didn't, both had equal chance of doing the right thing at the time would you say? Only hindsight shows one to be a better choice than the other! Such is nature of systems with long delayed feedback loops.

I wish all reporters would have been forced to watch this video back in 2008. Might have helped prevent out current situation - self fulfilling prophecy. Eli and I discussed this back in 2010 just before he passed away Great operations thinker!

I used a combination of techniques including screen grab software, Photoshop, Flash and After Effects.

The high quality of a company’s customer experience rarely has anything to do with the high price of their product. Our aim is true slapCompany.

Proved to be true!

I feel smarter