Assuming current concern for Zomato is to improve profits, I’d like to list down some metrics to track revenue increase. 1. Number of Orders placed per day 2. Average order value 3. Total duration of Ad campaign runs by the restaurants 4. Number of new zomato pro purchases

one of the external factor one question could be that whether or Bank account holder number has decreased and if that is the case then the proportionate number of uninstalled is justified

Under Rated Channel

You could also check if there is an increase in the number of bank accounts closed for the bank. If a person shuts down their bank account, it could relate to the fact that they delete the banking app from their phone as well. Specifically look for account closures where the person has just 1 account with the bank. And try to see the overlap between the accounts closed and the accounts for which app was uninstalled.

Simple & Effective...💯

Yaya so on and so forth

Great insights and input on the topic. Thank you 👍

Maal fuka hua hai

I am really interested to know the process of video creation used for these explainers.. Do you record ipad while writing and later sync your talk track to it. Or is there a better way you are doing this.

There are applications like parallel apps that allow mobile users to have more than one whatsapp account on a single device due to which the whole analysis based on no. of phones can be said to have error in it.

In external factors, one could also have evaluated if there's change in the PSP landscape or regulatory changes by NPCI/RBI.

Please make more such videos, it was really very helpful.

I don't get the guesstimate part. If Spotify makes 0.25 rupee per ad, and user is listening to 36 ads a day, shouldn't revenue be multiplied there? Shouldn't the total be 1.54 (no. of users) * 0.25 (money per ad) * 36 (num ads) * 30 (no. days in a month)? Why did she divide this by 36? 25 paisa is the money made per ad, right?

This instead of strategy a question turned out to be product improvement question. It's very confusing at times. And applying CIRCLEs to each and every question sounds so robotic. The way I solved it was connected my guestimate results with the DAU increase question. Like in her statement she said 90% of Whatsapp users are active users. So that means, we can either target the remaining 10% or try to increase the base of smartphone users itself (eventually increasing the Whatsapp customer base). Increasing smartphone base seems too much for Meta, so we can focus on the remaining 10%. There could be multiple reasons due to which they are not using Whatsapp daily: 1. Competitions - Tele, Insta, Snap, iMessage, Dating apps, etc. 2. Any new entrant - None 3. Privacy issues - Whatsapp has focused a lot on privacy promotion in India 4. Low usage of smartphone in general - Very difficult to change the consumer behavior 5. Anything other reason? From here, the discussion can continue. I am not saying that answer was not good but I find a flow missing in her answer to the initial question. And actual interviewers will most likely question more on the approaches. PM content on YT sometimes confuses a lot! Maybe something that the PM School can look into as improvement :)

Good interview. Guestimate should have also focussed on business users which is tricky to calculate. Some points on strategy on the fly are good. We should also focus on product differentiation. Whatsapp is primarily messaging/communication platform and introducing content may not work. I'm not sure how many are adpting the channels (content from celebrities) option currently. There might be a reason why whatsapp did not introduce content. (It can even cannibalise insta). My strategy from pain points I faced for GenZ 1. Screenshot video feature (instead of taking multiple screenshots and then cleaning phone) 2. Chat assistant that reminds me of things which I want it to do on daily/weekly/monthly basis. (Drink water, stand up etc). We can give multiple options for users on what they want to focus on. 3. Can introduce some LLM. We often go to google to check during conversations.

hey great video. Can you share the deck

Thank you sir ❤

Anjali i like the approach and solution to this problem meta should add this features!

My guesstimate gave the answer 90 lacs iphones sold in a year , and this is quite close numbers stated in some news articles Checked on google. Major factors that differed from yours was considering 15+ age percentage of population being 70% , and average lifespan of mobile phones being 3 years, and considering the fact iphone has 25% market share, I arrived the answer. Really appreciate the video, and the concise explanation.

GOLD!!!

You got a person with a good amount of experience, crafted strategies, built team and you wasted the entire time with boring unnecessary irrelevant questions .

my man bringing in real content, thanks

Outstanding video. Superbly clear explanations. Extremely helpful. Thank you very much!

She didn't consider dual whatsapp

Why can't the free flow text be used to put their numbers

Thoughts were all over the plate , vague structure, she did mention some of the good points regarding recommendations and journey, one of the key metrics should be prospective users that have spent time and unique participants, session times, churn rate compared to the historical churn rate. Expected more from a Google PM also her interview energy throughout this interview is terrible.

Hyderabad is a Metro city ya

Metrics for Blinkit Acquisition - Ads, Playstore downloads, Zomato in app options Activation - 1st successful order Retention - weekly orders per user Referral - in app referrals, zomato in app transfers Revenue - user orders, Brand deals

Startling, No likes or comment on such good talk. 😢

@PM school Good explanation.... But please make the contents systematically with respect PM concepts... so it helps to complete the course. Now we hardly see few contents.... !!

Insightful session Aman! Thanks

Booring

Great job guys!

Really loved this session. Being a PM, I could relate every point you touched upon and thanks a lot for sharing those insights. Keep up the great work!

No structure in the answer and how come a PO at Paysend ?

@pmschool have you make a video on how to write a case studies for portfolio

integrating splitwise didnt appeal a lot as whatsapp would never share the data outside its eco-system . However acquiring splitwise and then using its APIs makes more sense in that context.

her passion is commendable

@pmschoolx please update the drive link!

Thank you PM School for these really cool videos on approaching RCA. The only ones that actually shows how to handle this type of question in an interview.Great stuff. One thing I would request the team to do is may be do a similar one for physical devices. Like a device debugging. Nevertheless, this+other 2 videos, they are GOLD. Thanks again.

Very very informative. I appreciate your insights.

Very informative, thanks!

Please for God's sake disable the music playing in the video. It's super distracting.

Your videos have been of immense help. Helped in cracking many product manager interviews. Crisp and on point, very helpful for interviews. Keep the good work going!!

New thing I learnt - Product hunt website BTW Thanks!

Absolute Banger !

Basic phones left the chat

I think you should segment it according to goals and stage fo product. Just a list would give an impression that you dont know what and why you are tracking. The video should also teach how and why the metrics are structured in a way. Also once structured, you can go deep into a particular segment and get proper health of the product

I think she said drop was consistent amongst all the cohorts which means new competition might have been a small reason, i think it has to do more with the recent release in the application tht was done