What "Works" in Jewelry Marketing
27:23
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@cindiesue1
@cindiesue1 Ай бұрын
This was a great one Larissa!! I will be my template to start laying out my systems and calendar scheduling to be more on purpose, Yes Solo--- what else can I say. It's up to me to be organized. Thanks again.
@joyjoyamarketing
@joyjoyamarketing Ай бұрын
Thanks so much for watching! I'm glad you found it helpful. You got this!
@abhisheksagar4808
@abhisheksagar4808 2 ай бұрын
Hi, can you make a video for gemstone trade newbies.
@joyjoyamarketing
@joyjoyamarketing 2 ай бұрын
Hi! Thanks for the request! I don't work with clients in the gemstone trade, so unfortunately I wouldn't have any good advice to give!
@abhisheksagar4808
@abhisheksagar4808 2 ай бұрын
@@joyjoyamarketing thank you,
@beatagershon762
@beatagershon762 2 ай бұрын
You are awesome! Truth is always the best!
@joyjoyamarketing
@joyjoyamarketing 2 ай бұрын
Thanks for watching!
@juliamannelli8518
@juliamannelli8518 2 ай бұрын
Hi, i want to start jewellery affiliate marketing. I started IG page, soon I will start a website in order for the jewellery company to get to know me. How you suggest me to start?
@joyjoyamarketing
@joyjoyamarketing 2 ай бұрын
Hi there! It's great to see your enthusiasm for starting in jewelry affiliate marketing. Unfortunately, providing specific advice in a KZbin comment isn't feasible. I recommend seeking out a consultant who specializes in affiliate marketing to get the tailored guidance you need. Best of luck with your new venture!
@juliamannelli8518
@juliamannelli8518 2 ай бұрын
@@joyjoyamarketing Thank you for answering me. I like your videos, they help me orient myself.
@joyjoyamarketing
@joyjoyamarketing 2 ай бұрын
@@juliamannelli8518 Thanks for watching!
@AshtonWhitt-lc4il
@AshtonWhitt-lc4il 2 ай бұрын
I love your content, I saw you at the JCK Jewelry show! I just applied for your grant my business name is Enchanted Night.
@joyjoyamarketing
@joyjoyamarketing 2 ай бұрын
Awesome, thanks for following along!! I look forward to seeing your application - thanks for applying!
@olgaiakymovych8962
@olgaiakymovych8962 2 ай бұрын
Every monday on the way home after dropping the kids off at school i turn on your new release on spotify. It's like my tradition. I am happy to listen and use many of your tips. Thank you!
@joyjoyamarketing
@joyjoyamarketing 2 ай бұрын
Thank you for listening!! I appreciate the feedback. :)
@vaseemkhan3856
@vaseemkhan3856 3 ай бұрын
I am from India, can you suggest me on whích platforms should I sell jwellery in US, UK. I heard about Etsy...is it working fine there? Is there any other platform and also about what kind of jwellery.
@SweetyKumari-ke3yp
@SweetyKumari-ke3yp 4 ай бұрын
Happy jewellery business anniversary ❤
@joyjoyamarketing
@joyjoyamarketing 4 ай бұрын
Thank you so much! 😊
@FilosophyJewelry
@FilosophyJewelry 4 ай бұрын
This episode was literally gold. I am going to review and review every word you said and paste it on my computer. This was amazing. Thank you for taking the time to teach and to help us all grow. I am so grateful!!
@joyjoyamarketing
@joyjoyamarketing 4 ай бұрын
Wow, thank you!! I'm so glad you found it useful!!
@SYSASMR10
@SYSASMR10 4 ай бұрын
Somblus
@KhadijaMohamed-wl4ud
@KhadijaMohamed-wl4ud 4 ай бұрын
Monica nakutafuta sana mpenzi
@beatagershon762
@beatagershon762 4 ай бұрын
Love your content. It is so helpful.
@joyjoyamarketing
@joyjoyamarketing 4 ай бұрын
So glad to hear it! Thanks for watching!
@KEllisN1
@KEllisN1 4 ай бұрын
Love the comments and the insights
@joyjoyamarketing
@joyjoyamarketing 4 ай бұрын
Thanks for watching!
@juliad368
@juliad368 4 ай бұрын
Really interesting video thank you.
@joyjoyamarketing
@joyjoyamarketing 4 ай бұрын
Thanks for watching! Glad you liked it!
@DigitalNomadResources
@DigitalNomadResources 5 ай бұрын
awesome video! I just finished your book and it was outstanding. I learned so much. Thank you
@joyjoyamarketing
@joyjoyamarketing 5 ай бұрын
Thank you so much, I really appreciate that! If you have a free moment, can you please review it on Amazon? That would mean so much! :) www.amazon.com/Jewelry-Marketing-Joy-Approachable-Introduction/dp/0985831944
@aracelishaw8668
@aracelishaw8668 5 ай бұрын
Thank you for sharing your knowledge. I am from SD too.
@joyjoyamarketing
@joyjoyamarketing 5 ай бұрын
You're welcome! Thanks for watching!
@OrbisGems
@OrbisGems 5 ай бұрын
The jewelry marketing game seems to be evolving fast! 💍 It's intriguing to see the divide between brand loyalists and those who seek uniqueness. What’s your take on this? Do you go for the brand story or the one-of-a-kind piece?
@Adoree_indii
@Adoree_indii 5 ай бұрын
Thank you ❤️.
@joyjoyamarketing
@joyjoyamarketing 5 ай бұрын
Welcome!
@user-bd9ie4tt9u
@user-bd9ie4tt9u 5 ай бұрын
keep going madam youre great....appreciate your effords im from pakistan and doing jewellery buisness what should be the one tip
@researchguru101
@researchguru101 5 ай бұрын
What about KZbin Shorts?
@alexandrebarros206
@alexandrebarros206 6 ай бұрын
Very good video!
@joyjoyamarketing
@joyjoyamarketing 6 ай бұрын
Glad you liked it!
@olgaiakymovych8962
@olgaiakymovych8962 6 ай бұрын
Thank you for your videos that you share 🤝 I was listening to your podcasts on Spotify, now I found you here 🌟 You really inspire
@joyjoyamarketing
@joyjoyamarketing 6 ай бұрын
I'm so glad to hear it! Thanks for watching!!
@sheilahcampbell9613
@sheilahcampbell9613 6 ай бұрын
Your audio is low.
@joyjoyamarketing
@joyjoyamarketing 6 ай бұрын
Thanks for letting me know! The audio on the newer videos has been improved, this is an old video. Sorry for the inconvenience!
@nilajananil7677
@nilajananil7677 6 ай бұрын
Maim, I am from chhattisgarh and I have a callection paddy seeds jwellery. How can I show you. Plz tell me help me. I want to show international market to sale and introduce my state for unic jwellery.
@MacherlaPrabhakar
@MacherlaPrabhakar 7 ай бұрын
Thank you,
@joyjoyamarketing
@joyjoyamarketing 7 ай бұрын
You're welcome!
@quintp
@quintp 7 ай бұрын
I loved this episode!! Thank you for all the information 🙏🏽🙏🏽🙏🏽 Best of luck to Hilary on this new challenge with NYNow!!! Wow! That’s amazing ❤
@joyjoyamarketing
@joyjoyamarketing 7 ай бұрын
I'm so glad to hear you enjoyed it, Paola! Thanks for watching!
@suzannepaynter4252
@suzannepaynter4252 7 ай бұрын
What do you think is a good hourly rate labor range for a jewelry artist? Also, would Hilary mind sharing the formula she uses?
@joyjoyamarketing
@joyjoyamarketing 7 ай бұрын
Hi! I just asked Hilary, and this is what she said, "I don't think I can say what a good hourly rate is because it depends on so many factors. And there are so many different ways to price jewelry but I generally do the following: (labor + materials) x 2 (or 2.2) = wholesale; wholesale x2.2 or 2.5 for retail. Some people add in overhead and then there are different markups for different kinds of stones. A great person to consult with on pricing is Sharon Z (Zimmerman)."
@suzannepaynter4252
@suzannepaynter4252 7 ай бұрын
Thank you!
@SissaSimonsen
@SissaSimonsen 8 ай бұрын
Thank you for all the good tips.
@joyjoyamarketing
@joyjoyamarketing 8 ай бұрын
You're welcome! Thanks for watching!
@alexadownie5780
@alexadownie5780 8 ай бұрын
lots of great info, thank you!!! I am interested in creating a drop strategy for my small jewelry business but feeling a little overwhelmed on how to start and how to present this idea to my followers. any tips/verbiage that you might have are so appreciated!?
@joyjoyamarketing
@joyjoyamarketing 8 ай бұрын
Hi Alexa, thanks for your comment! My advice is to try not to overthink it because your strategy is going to change/evolve over time anyway. Getting started is better than trying to figure out the perfect way to do it. Think about it like any other announcement - give it some lead time and warm your audience up. If your goal is to build your email list, then use email as a VIP channel that gets first access to drops - and let people know about that! I hope that helps.
@sarapronoia
@sarapronoia 9 ай бұрын
So much value in this video! Thank you
@joyjoyamarketing
@joyjoyamarketing 9 ай бұрын
So glad to hear it! Thanks for watching!
@penstar
@penstar 9 ай бұрын
Thanks Larissa, some great tips!
@joyjoyamarketing
@joyjoyamarketing 9 ай бұрын
Thanks for watching!
@aracelishaw8668
@aracelishaw8668 10 ай бұрын
Thank you, Laryssa. I am super lost in my niche and marketing, and my product dont sale. But I am ready to change and follow your advice. I appreciate you
@joyjoyamarketing
@joyjoyamarketing 9 ай бұрын
Thanks for watching! Hopefully it helps!
@jeweler_kadoma
@jeweler_kadoma 10 ай бұрын
Interesting🎉
@joyjoyamarketing
@joyjoyamarketing 10 ай бұрын
Thank you!
@sezstamorae9004
@sezstamorae9004 10 ай бұрын
The problem is, it takes months to create so much jewelry for ONE drop. And social media requires you to post daily. So what would you post in the meantime?
@joyjoyamarketing
@joyjoyamarketing 10 ай бұрын
Hi! Most brands I know that use drops are doing them with a smaller amount of pieces more regularly. In between, they're either sharing things that didn't sell out during the drop, or they typically have "evergreen" pieces that are always available. I hope that helps!
@cindiesue1
@cindiesue1 10 ай бұрын
Your photography is so beautiful highlighting your wonderful pieces. Do you do your own? I’m trying to set up a system from photo box, lighting, photo editing and posting. Takes so much time from design schedule😎
@joyjoyamarketing
@joyjoyamarketing 10 ай бұрын
Hi! Hilary does all her own photography. I believe she uses a macro lens she bought on Amazon - you can DM her on Instagram, and she'd be happy to let you know!
@lauraroesgen909
@lauraroesgen909 11 ай бұрын
I listened today, looked at my Welcome Series, and re-vamped my 1st email! Now I plan to do the others in the series in the next couple of weeks before I have in-person events when I get most of my email sign-ups. Now is a great time to re-evaluate the effectiveness of my Welcome Series emails.
@joyjoyamarketing
@joyjoyamarketing 11 ай бұрын
That's amazing, Laura! I agree it's a great time to revisit the Welcome. I hope it helps you convert more customers!
@user-kv6ym7us3h
@user-kv6ym7us3h Жыл бұрын
Very rich content keep going,please I have a question,can I use dropshipping to create a jewelry brand?
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Thanks for watching! It can be tough to build a jewelry brand with dropshipping, assuming that the products are not your proprietary designs. The jewelry market is very saturated, and most dropshipped products look the same. I hope that helps!
@user-kv6ym7us3h
@user-kv6ym7us3h Жыл бұрын
Thanks for your reply, even if I customize my products with my brand name it will not work?
@AmaMcKinley
@AmaMcKinley Жыл бұрын
I’d call myself a ChatGPT power user, so i really appreciate you for introducing Milled as an additional tool. About to focus on SEO work via blogs!
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
That's awesome! I'm so glad you're finding the recommendations useful.
@lauraroesgen909
@lauraroesgen909 Жыл бұрын
As an engineer, I like your concept of an experiment. The last 2 years in turning my jewelry hobby into a side gig alongside my engineering job has been an experiment to see if I had the passion to continue with it. Yes, it has!! I retired from my "conventional job" 2 weeks ago and now I am contemplating how I want the next phase of my jewelry business will look like. It will be my next experiment as I learn metalsmithing to uplevel my skills and make the jewelry I really want to make!
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
I love this, Laura! And congrats on retiring from your "conventional job" - that's amazing! I love that you're seeing this next phase as an experiment.
@candacestribling1839
@candacestribling1839 Жыл бұрын
What do you think about Jasper AI?
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Hi Candace! I haven't used Jasper as much as ChatGPT, so I'm not really sure how to compare the two. But I do like ChatGPT because it's free! :)
@sakshiraturi005
@sakshiraturi005 Жыл бұрын
🍀🍀
@seleniamcdaid1341
@seleniamcdaid1341 Жыл бұрын
Wow, this was really inspiring. I was looking into making digital jewellery making workshops so started to research. It seems it might be a little early for that however i came across your interview and explored Jevels. This is pretty cool, the doors are opened. I would really like to get involved and maybe later transform my physical jewellery workshops into digital metaverse jewellery making workshops. 😊
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Thanks for your comment! I'm so glad you found the interview inspiring. It's a very cool concept, and I'm really looking forward to seeing more innovative designs in the future. You should reach out to Zuzana!
@louisagregory3675
@louisagregory3675 Жыл бұрын
Excellent take. I am currently building my brand and I focusing on creating niche products. Thanks!!
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Thank you! I'm glad you found it useful. Let me know if there's anything you'd like me to cover in the future. :)
@Jake-jo4cp
@Jake-jo4cp Жыл бұрын
Amazing video, I can't believe how much value you're regularly putting out
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Glad to hear you're enjoying the content! Thanks for following along!
@MichelleBuettner-ny9nr
@MichelleBuettner-ny9nr Жыл бұрын
This is one of your most dynamic and meaningful episodes, IMHO. The brave rawness and vulnerability you demonstrate while sharing your journey and goal of moving your business forward with a coach and feeling anxious and a bit overwhelmed, precisely pinpoints how being an entrepreneur, no matter the genre or niche, is a series of growth-steps that may be out of our current scope of sight, yet still within reach. Very well done, Laryssa. I am helping one of my jewelry designer clients with her brand story and her launch this year and although I’m months behind in watching this episode, I can’t wait to share it with her. Thank you!
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Thanks so much for your kind comment, Michelle! It really made my day. I've been trying to push myself to share more personal stories, and it sometimes feels like I'm talking into the void haha. So it's nice to hear that someone like you is paying attention! Have a lovely day! 💖
@MichelleBuettner-ny9nr
@MichelleBuettner-ny9nr Жыл бұрын
@@joyjoyamarketing You're very welcome - I meant every word. 🙂
@Srichimmanlaljewels
@Srichimmanlaljewels Жыл бұрын
Video volume is very low..
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Thanks for the feedback! We'll work on improving that in future videos.
@tabatha2162
@tabatha2162 Жыл бұрын
Girl I can't figure it out. I have both e rank and maralead. I thought they would give the key word
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Hi! I'm not super familiar with those two tools, but I imagine they just give keywords suggestions or help you do keyword research. No SEO tool will tell you exactly which keywords you should be targeting; you'll have to use the suggestions and data and then decide what works best for your brand.
@aksi221
@aksi221 Жыл бұрын
thanks for being so great, hopefully one day i will start my jewelry business that i have been postponing for a realy long time
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
You're welcome! Glad to hear you enjoyed the video. And hopefully one day you'll be able to fulfill your vision! 😊
@Floxic
@Floxic Жыл бұрын
Great Video!
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Thanks! Glad you enjoyed it!
@kanatadx6229
@kanatadx6229 Жыл бұрын
❤️❤️❤️
@joyjoyamarketing
@joyjoyamarketing Жыл бұрын
Thanks for watching!