How does Applovin have such an advantage over other Adtech companies. Meta, Google, TikTok etc have they're own users. Wouldn't at least 5 other companies be able to do something similar to Applovin?

love to see the spreadsheet!

Made it this far, would love to see the spreadsheet

Made it this far, would love that spreadsheet pls

Made it this far! Love a good spreadsheet

Can't wait until App Lovin' is available for smaller brands like mine. Currently it's only open to brands spending $600k per month on Meta!

MEASURMENT

Where do you account for brand marketing initiatives - eg PR, ambassadors, content - where it takes longer to see ROI? Or things like a website redesign or replatforming? Ty

Top-notch inspiration!

Brother, its superb 🎉 Love from India 🙏🙏 You are awesome 😎

Made it this far, would love that spreadsheet

Measurement

Is the CTCs data model for forecasting (18:10) available somewhere?

So fire!! So much valuable information

Great pod with amazing value! I think Taylor is wrong though at 15:00 - target ROAS is notorious for continuously going after higher-value customers because it solves a problem for the ad platform: it frees up extra ad inventory to sell to other advertisers.

cashflow

measurement

Thank you for the breakdown!

Great one! Thank you for the detailed answers, gentlemen. Really - pure practice, no fluff.

Measurement

Measurement. Sick video. So so good.

When Andrew and Taylor are in a pod together, I watch

Measurement

Thanks for the breakdown! Just a quick off-topic question: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How can I transfer them to Binance?

Measurement

Measurement

Measurement

Oh noooo! You're going to embarrass your kids if you don't know the rules 🤣⚽ Great episode!!

measurement

MEASUREMENT

MEASUREMENT

Measurement

Measurement

Measurement

I appreciate this video. It's very challenging to explain to clients why there isn't a single KPI we can measure to show whether or not the ad campaigns we're managing are effective or not. It's much more nuanced and complex than a single KPI. I understand what you're saying but explaining this to a CEO is a real challenge.

measurement

Measurement

Awesome visualization of the model. Measurement.

measurement

where does CLV come into play? measurement.

measurement

Measurement

measurement

Would you recommend accounting for line items like agency fees and content creation in contribution margin?

Measurement

Measurement. Also, fantastic info. It's definitely much more challenging when operating both a D2C ecom channel alongside a retail/wholesale network (which means often very significant data latency), and that's one of the things we find ourselves struggling to deal with.

measurement

CASHFLOW

Đánh như này mới đáng để ngta theo chứ. Share cho mấy bố kinh nghiệm mõm vào đây mà coi cho bớt n.g.u

Đánh như này mới đáng để ngta theo chứ. Share cho mấy bố kinh nghiệm mõm vào đây mà coi cho bớt n.g.u