Great episode!

Low key, a lot of Taylors perspective here is highly neurodivergent. I spent the better part of my life trying to put all my energy in solving the "problem" but it turns out that's only the visible tip of the iceberg. The other 90% is all of the interpersonal stuff underneath the surface.

I miss Orchid and Dane’s series on The People Business!

Gonzalez Amy Harris Gary Hall Laura

Love these episode. Some feedback: your podcast editing software is cutting your conversational pauses awkwardly. It makes it sound like the audio is cutting out and it’s pretty distracting.

Thank you for your insights.

I remember an old episode where the CTC team talked about how they noted WHY they made changes in META in an effort to create a better working knowledge of what happened and what was already done to mediate it...super interesting to think about how you start to incorporate that process into the AI systems so that if somebody on the team leaves and a new employee has to jump in they immediately have the ability to interact with the AI to get up to speed faster. Or at the very least if they're trying to prompt the AI for something that's already been done and hasn't worked they get some sort of response that tells them so and gives them the choice to either override it and keep going or continue down the path they're on. At that point I start to wonder how you start to systematize when and where a human's decision making can point the AI in a new direction OR when the opposite needs to happen. In the case of cost caps it's widely talked about that the algorithm can produce better results than humans over time...which leads you to the question of where does the human then actually sit?

That bot is really realistic

Ah cool, so were these historically top performing ads they mixed into a new DC? Or net new creatives with different angles they mixed into one DC?

What's the point of running CBO if it's 1 adset per campaign? Is it because once one of them hits, we put in more ad sets?

Can you send a link to the Ad ai software platform?

It should be a illegal for anyone to start an ecom brand before watching this video.

Love the Google Ads content. Hopefully more to follow!

Good but dct is no longer available

Meta I am sending a text to Australia via messenger okay

I'll come early tomorrow for the tech set up

I remain confounded by the blue progress bar in these videos.

Interested in what your team would consider a good measurement metric for a customer in the TOF phase if there's some bad blood surrounding META's push of video views, impressions, and reach. Wouldn't some sort of "cheap" brand hit be the goal for someone in that stage? Or is the evolution of the funnel turning into either direct response for incremental revenue (BOF) and then everything that isn't a conversion in that campaign is just considered TOF until they convert?

Hot take but a fair one. Confused at the CLS rollout, this already exists? Is this just a more user friendly version than can implemented internally rather than with meta reps etc?

Do you think the CPA will be higher for ad accounts using third party tools with last click attribution ?

Great video

This video doesn’t appear in your normal feed of videos! Are there others that are hiding/where can we find them!?

Thank you for bringing up the distrust and incremental piece. I think what you were trying to relay to Ginny is what we've been telling our Google reps for years. The "it depends" answer just doesn't cut it. Google should provide general scenarios and how their product teams would handle each scenario. Yes, we get its hard to answer it for everyone but general, high level scenarios and solutions to each would go far. The clarity just isn't there.

Nice fake Glassdoor reviews from “he/him” Holiday. No one with half a brain believes in your garbage company.

I really have to say it - you did it again! You always talk about the things that are currently on my mind and providing solutions for it! Inspiring to listen to your podcasts always, and learn from you! Thank you for taking the time and putting this content out there. It's so supportive!

thank you

Great episode. Interesting suggestion to launch Demand Gen on PMAX on a bootstrapped startup with no spend.

Hey Taylor, the discussion topics are good. Just one thing, I would suggest to stop drinking and eating in between discussions, and stop moving your body and head too much. Its really distracting.

So weird watching this

Look, IMO, the origin of PMax was a bunch of execs/managers at Google sitting in a room, thinking about how to continue to grow as one of the world's biggest corporations, with the principal of 'maximize shareholder value', and seeing the only real incremental opportunity as growth into Display and KZbin channels, since Search and Shopping are the most saturated channels. That might be a bit pessimistic, but I think its also mostly the reality. Google rolled in Brand and Retargeting, and provided (and still provides) essentially no insight into any of these segment or network breakouts. They seemingly are only releasing functionality that is only absolutely what is necessary based on the negative feedback. One of the biggest questions in my mind as an account manager in 2024 right now, is whether to go back to Standard Shopping. Google pretty much bullied us into moving to PMax by indicating that it was the future, and they were deprecating support for Standard Shopping from this point forward. So let's call a spade a spade. It was too much too soon, and PMax insights and reporting are inferior, even 2+ years later.

Come for the Ecom nuggets, stay for the beauty tips

🔥

Love these random shows!

wish id seen this sooner

Pmax and Demand Gen suck at scaling

Taylor holiday I love you…. Hyped to listen to this

So glad to land on this, thank you SO much Ezra and Taylor for showing up with true intention, value and purpose.

MSQC is akin to Chip and Joanna gains in how they have both transformed their towns into a destination. I loved hearing this interview and how this company has been built 🎉

A review about "He/him" Holiday's leadership: "Cons CTC destroyed my belief in what a positive company culture could look like. A full 2 weeks of onboarding led me to believe that deep down, CTC actually cared about their employees. I genuinely believed their core values, flexible WFH policy, generous PTO, and emphasis on protecting the mental health of workers while fostering their growth as employees were REAL. I was so relieved for one single moment I had found a good place to work, that when reality hit me square in the face, I was in denial for months. They champion work life balance but nothing could have been further from the truth. I worked an average of 50 hours a week (the company's supposed policy is "to not work more than 30 hours a week including meetings") The understanding that communication is the best thing possible because "Clear is Kind" backfired on multiple employees who shared genuinely concerning feedback on their experiences. Retaliation was real and power dynamics were routinely abused. I was gaslit about adjusting the size of my workload so many times, I just stopped asking. The company downsized by almost half its size by the time I was laid off (as part of the fifth or sixth round of lay offs in 2022 alone). I didn't even get to work here for a year but I had the highest score possible on all my performance reviews. This company is failing more than it is succeeding, and it's because the CEO is a former major league baseball player who runs the business like it's his favorite hobby, oblivious to the lives and careers he destroys along the way. He apparently built the company to "help entrepreneurs achieve their dreams," but all he has done is crush mine and plenty of others' to smithereens. I wish I would have saved myself the heartache and never joined Common Thread Collective. Advice to Management Give up, you're terrible at this."

Brilliant

So it’s spending but not getting no sales

The low key genius move on Taylors part is that anybody smart is now gonna be going after Joy's time instead of his. Win, win, win.

Review from Glassdoor for he/him Holiday: Founder is a good Twitter celebrity but not a good businessman or manager. The leadership team is mostly made up of his friends from playing sports, they don’t have actual experience in the field.

Love this Glassdoor review about Mr. he/him Holiday: "Cons CEO having a lack of direction, Client Churn, Talent Churn. This organization is slowly turning into a small melting pot of the CEO's buddies. And whoever is willing to be yelled at in their small WeWork office in Newport Beach. I was sold on the remote first opportunity but that has recently started to change. I could see the favoritism for people who could actually come into the office very clearly. Heard they even have a forced dress code now because they want to be the "Harvard Business Review of E-comm", which is hilarious cause none of the talent has worked anywhere else. They are all trying to immolate Taylor Holiday who got lucky with his success. Either way the younger (green) employees don't know the opportunities that are out there for them and are stuck in a game of guilt and shaming from the CEO. Oh and they axed their entire HR department. Like completely got rid of them to have one of the CEO's buddies "coach" employees. I think we could all see the motive of that transition. And it is not in favor of the employee. I wish I would have known sooner... that I could have been making more $ elsewhere and have better work / life balance. Only regret is that I didn't leave sooner."

Confusing

Wheres the link to sheet?

super valuable! thx

Great video! How did you pull the Outlier Data sheet. Did that come from Motion?

This is the best thing on youtube for marketers, i cant believe that this is accessible for all 🎉