smart marketing! Thanks for a great interview.

Great podcast! So few on this topic. I worked at a company once that farmed clicks on low quality articles to comic book nerds/ Star Wars fans. Absolutely hated it! Glad Facebook ended up cracking down on

Thanks for having me on Simon!

Great interview! Would you happen to have a link for the first interview with him?

Fascinating insights !

Nice job, Boss!

🎯 Key points for quick navigation: 00:00:00 *📰 Jack Kramer and Nick Martell launched Market Snacks in 2011 anonymously to protect their finance jobs before gaining traction and sponsorships.* 00:00:28 *🎓 They later attended business school to learn how to scale their successful newsletter and podcast.* 00:01:05 *💼 Robinhood initially sponsored Market Snacks before purchasing it as a marketing channel.* 00:07:10 *🔑 The newsletter relied heavily on word-of-mouth growth, indicating strong product-market fit and customer commitment.* 00:09:30 *📈 Their success and growing audience led them to reveal their identities and seek sponsorships, which allowed further investment in growth.* 00:14:50 *⚖️ Jack and Nick emphasized balancing content quality with growth efforts, which initially made advertising outreach challenging.* 00:17:51 *🚀 During business school, they applied lessons learned directly to Market Snacks, enhancing their business model and efficiency.* 00:20:25 *🔄 They opted to go all-in on Market Snacks during business school, progressing from a newsletter to a podcast-first company.* 21:34 *🎙️ Jack and Nick were invited to audition for a podcast in 2018, which led to their transition from newsletter to audio format.* 22:14 *📈 Cadence 13 offered them a season of a podcast based on their newsletter's success, requiring them to commit to a daily format.* 24:18 *🎛️ They received crucial editing and production support from Cadence 13, which helped improve their podcast quality significantly.* 25:01 *👥 Jack and Nick relied on their existing newsletter audience to launch the podcast, enhancing growth through word-of-mouth promotion.* 28:07 *🌟 Their podcast gained notable visibility after being featured on the Apple Podcasts front page, marking a turning point for them.* 29:02 *🏢 Their commitment to expanding beyond a newsletter helped establish them as a full media company with multiple content formats.* 30:41 *🌐 They aimed to cater to a broad audience, appealing to ambitious millennials interested in curated business news.* 31:22 *💡 Jack and Nick integrated insights from their backgrounds into their content, offering a unique and engaging experience for listeners.* 32:47 *📩 They were approached by Robinhood for advertising, leading to discussions about a potential acquisition due to their mutual audience engagement goals.* 34:14 *🤝 The partnership with Robinhood accelerated their brand growth and allowed them to leverage Robinhood's user base for audience expansion.* 35:50 *🚀 After acquiring them, Robinhood's distribution allowed Jack and Nick to reach millions of new potential listeners rapidly.* 40:06 *🗣️ They amicably left Robinhood, taking their podcast with them and rebranding it to TBOY, with Robinhood becoming an exclusive advertiser.* 42:13 *🎉 The rebrand to TBOY focused on the positive feelings and engagement of their content, resonating with their audience's daily experiences.* 00:43:20 *🎥 Utilizing video content significantly enhances engagement and discoverability on social media platforms compared to audio alone.* 00:46:09 *📰 Expanding into newsletter writing allows reaching different audiences who prefer reading over listening.* 00:47:46 *📈 Operating a small media team efficiently can lead to significant audience reach and engagement, evidenced by over 50 million podcast downloads.* 00:49:25 *🌊 Aiming to create an Evergreen Library of compelling business stories that can provide ongoing value beyond daily news.* 00:52:00 *🎙️ The primary focus remains on audio as the foundational medium, but they are open to various business models for future video content.* 00:52:55 *🙌 The ad-supported model is preferred to maximize audience reach instead of implementing a subscription service.* Made with HARPA AI

What are we considering lucrative?

So true if we had a legit Supreme Court.

Another great one! Would be cool to find out about subscriber growth in the context of a more precise timeline. Keep it up

One of my favorite newsletters.

Great money, and easy to do, but not as satisfying as writing in your own voice.

I'm a huge fan of Jared. Great interview.

I enjoyed this video and I’m a new subscriber

Which platform do you use for paid subscription

Great stuff. Stacked Marketer delivers news not found everywhere

we can only hope

Simon, it was a pleasure to be on the show with you. Hope to see you at another FinCon in the future. :)

No, people want stuff for free

Can I contact starterstory for promotion ?

Good one. Although I don't think the numbers are correct. Pat says 2000 subscribers/day (amazing) x .5% Conversion = 100 sales day. Even if most sales are not $695 or $1095 but I suspect they have "sales". Even if 100 sales x $500 = $50,000/day which is $18 million/year. If the sell price is $700 on average that is 70k/day or $25 million/year. Doesn't add up. I suspect he doesn't get 2000 subs/day on average. Looks like he does drive massive traffic frim social.

great interview

She's very intelligent and has a good analytical response to what works and is capable therefore of running her own show. That part is impressive. She also is cool insofar as she won't be boxed in according to what people want to hear; she is willing to make subscribers upset on a given day, I think that's important, kind of like getting a vaccine of dissent every now and again. But she does NOT respond to subscribers, even though Facebook made me one of her "top fans". So that part is BS. And I'm very disappointed in her for that, and I'm sure I'm not the only one. Men can see when women are being female misogynists. This isn't going unnoticed.

Promo SM 🌷

Awesome thank you! What is the movie and or documentary markets for AI generated content that turns into realty and vice versa …?

I really enjoyed this video! Thanks for interviewing Brandi

TLDR: Publishers are finding success in monetizing newsletters through paid subscriptions by focusing on editorial content, using new publisher-friendly platforms, and offering exclusive content to paying subscribers. 00:00 📰 Publishers monetize newsletters with paid subscriptions, using platforms like Revue for premium content. 01:39 📰 Publishers monetize newsletters through paid subscriptions by focusing on editorial content, creating unique formats, and containing all necessary content within the newsletter itself. 05:15 📧 Newsletters are making a comeback as a more direct and personal way for publishers to reach a loyal audience, with higher engagement rates and open rates for paid subscriptions compared to social media platforms. 08:01 📰 Publishers are finding success monetizing newsletters with paid subscriptions through new platforms that are more publisher-friendly and user-friendly, using techniques like A/B testing for subject lines. 11:30 📧 Publishers are using tests and segmentation to optimize their newsletters for specific audiences and are increasingly interested in monetizing their newsletters. 13:36 📰 Publishers can monetize their newsletters with paid subscriptions by adding a membership layer, setting a monthly fee, and delivering exclusive content to paying subscribers. 16:45 💰 Publishers monetize newsletters with paid subscriptions by offering free and paid versions, using a freemium model to convert free subscribers into paying ones. 20:33 📧 Publishers are exploring paid subscriptions for newsletters to monetize, focusing on niche topics to avoid reader fatigue, while navigating email platform algorithms and placement.

Thanks for the invite, Simon!

So glad to finally hear Teegan Goddard speak! I’ve followed him for some time (thanks to Memberful for introducing his site). His approach is one that can be also tailored for local.

I love Brandi Kruse! I've been a subscriber since day one of [un]divided!

I enjoyed your insights on LinkedIn because I've wondered about launching a newsletter there. Maybe I'll join you, Lexi, and just start posting there:) The newsletter space is not saturated - for the reason you stated; most people will give up after two months. The problem is not the number of newsletters, it's the number of bad newsletters.

A big fan of TBOY and Robinhood Snacks.

😍

Thanks for the podcast! Thanks.

I loved this. Thanks, Simon! (Didn't come across as awkward, btw!)

This was excellent, thank for taking the time to answer all of our questions!

100% agree.

So good Simon. Thanks for doing this!

Yes. It's unethical and classist. But that's already the kind of attitude we'd come to expect from the journals like the NYT so no one is really up in arms. Next stupid question please.

This guy has the worst takes, idk why anyone would listen to him when you can actually hear from athletes with experience like JJ Redick and Paul George.

Great episode. Thanks.

It's too expensive for starters Keyword "starting entrepreneurs" would spend 700$ to get some stories? Sure it's quite knowledgeable but I think it has become too expensive for people looming on ideas to start a business

Thank you Simon 👏❤️ your podcast is very informative and useful

Great interview

is licensing as an investment adviser required for publishing this type of motley fool newsletter?

I watch his every video