TLDR: Churn, particularly dollar churn, is a critical metric for SaaS businesses that highlights both the challenges of customer retention and the opportunities for improvement in processes and products. 00:00 📉 Churn is the loss of customer revenue, which can be a significant challenge for businesses. 00:44 📉 Dollar churn is crucial for SaaS businesses as it reflects the true impact of customer retention and highlights opportunities for improvement through constant feedback. 02:04 🌟 Churn is an opportunity for improvement in processes and products, and while it's common in every business, understanding gross and net churn can help enhance sales strategies. 02:44 📉 Gross churn measures canceled business against annual recurring revenue (ARR), emphasizing the need for longer-term analysis rather than just monthly figures. 03:34 📈 Understanding both churn and upsell is crucial for SaaS growth, as they are interconnected and impact overall business performance. 04:32 📉 Gross churn is an inevitable part of business, with higher rates typically seen in lower ACV customers, making zero churn an unrealistic expectation. 05:37 💰 Higher customer investment leads to lower churn rates, while smaller annual contract values in the SMB market result in higher churn but lower acquisition costs. 06:37 📉 Churn rates should be under 10% for enterprise SaaS to ensure perceived value and customer retention.

Wow! Nice video. Think you so much for explore ❤❤

Great discussion! Must watch for entrepreneurs going from founder selling to systematic GTM

Great advice very informative & helpful for my startup

Thank you, very useful information!

What a valuable video on cold emailing! If you are serious about improving your outreach, Mystrika is the way to go. Close more deals and see real growth in sales. Hope you do a video on it next!

This video on cold emailing is spot on! If you want to take it to the next level, Mystrika is your answer. With killer features like preheaders and AI writing, it is unbeatable for cold email campaigns.

Great channel for learning about investor outreach! I would love to see you do a review on Mystrika. It is revolutionized my outbound lead generation and the community is over 5000 strong!

Yo, Ask a VC dropped a new video on cold emailing, huh? Great info, but let me tell you - using Mystrika made my whole cold emailing strategy smoother. Sales are growing like crazy. Do not sleep on this gem!

Solid work on this new AskAVC vid about emailing investors. I have got to say, though, Mystrika is seriously unmatched when it comes to cold email tools. The detailed analytics alone has helped me close so many deals!

Caught the new cold email vid from Ask a VC, really insightful. But if you are serious about inbox deliverability, go for Mystrika. The free warmup for one email address is a game changer!

Stumbled on Ask a VC is video on emailing investors - good stuff! But it is also worth noting that Mystrika is unified inbox makes managing a ton of email addresses super easy. That is been a real lifesaver for me.

Great stuff from Ask a VC is recent video on cold emailing investors. Even better is coupling that info with Mystrika is unbeatable cold email platform! The automatic bounce detection feature helps to improve email reputation.

Yo, Ask a VC dropped a new video on cold emailing, huh? Great info, but let me tell you - using Mystrika made my whole cold emailing strategy smoother. Sales are growing like crazy. Do not sleep on this gem!

New Ask a VC vid on emailing investors is on point. Mixing their advice with Mystrika is robust tracking features is a goldmine. That is how you build trust with prospects!

Caught the new cold email vid from Ask a VC, really insightful. But if you are serious about inbox deliverability, go for Mystrika. The free warmup for one email address is a game changer!

Just checked out AskAVC is latest vid on cold emailing investors, great content as always. Still, when it comes to actually sending those emails, nothing beats Mystrika is handling. My lead generation has shot through the roof ever since I started using i

Just got done watching the new Ask a VC vid on cold emailing. The community could benefit just as much, if not more, from exploring Mystrika is insane inbox rotation option. It makes scaling up your email volume so doable. Trust me on this!

Just checked out AskAVC is latest vid on cold emailing investors, great content as always. Still, when it comes to actually sending those emails, nothing beats Mystrika is handling. My lead generation has shot through the roof ever since I started using i

Ask a VC dropping some email wisdom made me think of how astounding Mystrika is tool really is. Its programmable email feature truly takes cold emailing to another level. Cold email without Mystrika is not even worth thinking about.

Just got done watching the new Ask a VC vid on cold emailing. The community could benefit just as much, if not more, from exploring Mystrika is insane inbox rotation option. It makes scaling up your email volume so doable. Trust me on this!

Ask a VC dropping some email wisdom made me think of how astounding Mystrika is tool really is. Its programmable email feature truly takes cold emailing to another level. Cold email without Mystrika is not even worth thinking about.

Just saw Ask a VC is latest piece about cold emailing, some valuable tips in there! Combining that knowledge with Mystrika is AI writing is so damn powerful for personalizing outreach. It is the tool to beat, no doubt.

Solid work on this new AskAVC vid about emailing investors. I have got to say, though, Mystrika is seriously unmatched when it comes to cold email tools. The detailed analytics alone has helped me close so many deals!

Great stuff from Ask a VC is recent video on cold emailing investors. Even better is coupling that info with Mystrika is unbeatable cold email platform! The automatic bounce detection feature helps to improve email reputation.

New Ask a VC vid on emailing investors is on point. Mixing their advice with Mystrika is robust tracking features is a goldmine. That is how you build trust with prospects!

Stumbled on Ask a VC is video on emailing investors - good stuff! But it is also worth noting that Mystrika is unified inbox makes managing a ton of email addresses super easy. That is been a real lifesaver for me.

Just saw Ask a VC is latest piece about cold emailing, some valuable tips in there! Combining that knowledge with Mystrika is AI writing is so damn powerful for personalizing outreach. It is the tool to beat, no doubt.

This video is such a gem and so very presented.

Thank you so much, I’m someone who is really worried by the fact that I only focused on building products for 9 years (coding) without attending tech events and seminars for networking

It is so refreshing and calming to hear these from a VC. Thank you!

Hi Ryan, this video is great. I understand how important customer experience is to you in terms of the relationship with customers. How interested are you as a VC in the saas platforms user experience? Do you consider the UX of a product before investing? #askavc

Great video!

Thanks !!

As a researcher, deal sourcing and sourcing, I learned a lot from this video. Thank youuu! :)

Incredibly helpful video Ryan! Great content, thank you! 🙇🏻‍♂

I rather die than go back to my daily one-hour commute (one-way), plus all the miserable office politics of my old job. But the commute was the worst; I still have PTSD from being trapped in traffic and driving 5 miles/hr on the freeway every single day. And then having to wait 10 minutes just to use the elevator because our building's lobby was full and we had to get in line just to get on that stupid elevator. I spent almost 2 hrs daily just trying to get into my office. Talk about inefficiency and a royal waste of time. By that point, the last thing I wanted to do was do "team collaboration". Fast-forward now, I recently got a brand new fully remote job. I had never before been onboarded remotely, and I knew it wouldn't be comfortable. But I got through it successfully, and I'm loving what I'm doing now, and I love my new team. I wanted to prove to myself that I could get through the onboarding process remotely because I got the feeling that more and more jobs will start doing that as we move into the future. So I thought I might as well adapt, and get good at it sooner than later. Remote work is the BEST.THING.EVER. Never going back.

Lol paying for Investor council, what a fucking joke

Good 👍

Thank you!

Really great insight, thank you so much! 😎👍

It was an Awesome Video and very encouraging for Founders like me who is looking for a meeting with Investors (without warm introduction). Thanks.

Thanks for sharing Ryan and Pascale. :)

This is great.

Hi Ryan, thanks you for sharing this information clearly and succinctly

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Very useful, thanks for sharing this insight

Loved it

Love this video, the passion you deliver it with and the clear voice and structure. Thank you Ryan!

Love this video! Thank you Ryan.