amazing, team, boss passionate, force api

I LOVE the API sound. My band, Critter Jones had the pleasure of tracking an album for Maverick Records (20 years ago) on a 70's API console at Wishbone Studios in North Hollywood. I've been chasing that sound ever since. The Box 2 is my dream console. I do wish you guys had more of a presence on KZbin, however. I guess, when you're the best, you don't have to advertise it.

Would have been cool to see some behind the scenes, or some history instead of an 11 minute ad. Yall should bring warren huart to your factory to shoot a video.

Legend

That guy reminds me of Ron Burgundy. Anyways, excellent tour and very nice president and owner. Seems like the companies ran very well. I have a couple API pieces.

Does anyone know who is that playing the guitar track behind Marc Alan Goodman in the first opening clip? Yes API sounds so good for sure.

Nice

Niice

We had an API console in Channel One studio in Jamaica, nothing has ever matched the playback sound from it, the guy who owned it, a Chinese Jamaican, used to say to me " its a Godley Sound ". Any recordings done there were and still are instantly recognisable.

The feeling I got with the 512V!

What a great man , that was my first job working in the office . Worked with his family who were the nicest people to work with, learned so much . RIP ❤

I love the API sound! I operated an API/Neve console at Hollywood Sound in the mid ‘80’s-‘90’s and thoroughly enjoyed the experience. I’ve been operating ProTools after that and looking to keep those great API Mic pre’s on the way in to ProTools rig.

Great cosign right there -What did you do?

His words and 32 years makes a big cosign!

Great ending words

Big cosign right there!

Cool! I have a PO box right across the street for twenty-five years. Nice to know what's going on at a place I thought was a homeless camp. 🤔 This is absolutely in no way intended to make fun of anyone as i'm told it's gorgeous inside. Thanks for keeping the tradition alive!

HEY ALL YOU F***ERS!!!

He's incorrect. The 550a EQ is built slightly different from the original, after DataTronix started producing them in the 1980s.

The console does look great, I think the end of the day it doesn't matter what console you use if the mixes sound good to people that's the important thing. But for me it would definately be Neve 5088.

I got the info I have been searching for ALLMY LIFE needed in just 2:30min... Thank YOU Joe

I always come to to watch this guy

Kenny is a legendary world class comedian and also pretty decent Detroit techno producer.

hmmmmmmmmmmmmmmmmmmmmmmmmm

Amazing man 👌

what a rad ceo

Aww my skinny jeans :/

The best!!!

Was just going to go for the standard non compression model because I don’t like my dynamics messed with on guitar either but if you reckon this one works for you I may give it a go 👍

Dear API. Could you do a video on integrating a 1608 (5.1 console) into an ATMOS mixing setup?

Hello Dear API development Team. Please make something like the Elektron ANALOG HEAT mk ii with your fantastic API sound and build quality.

Fast transients babyyyyy

Hi API. Why aren’t you communicating with your customers you have 5.1 consoles so you can print stereo and surround in one go?

If it only had 16 inputs I would buy this. Can't seen paying that much money and not being able to track a band together.

Shawn Everett sums up his mixes on API's, with better results than in his DAW, as he says.

1:46 this is golden advice

Was any hardware used on the in the box track or just plug-ins?

Mark is a great teacher and engineer/producer!

I jst checked and according to Sweetwater the pedal is no longer being made. I wonder why, if it is so good....

Guau, impresionante por favor cuánto puede costar esta consola? Gracias😊

So does the mix buss really sound the same as the larger full featured consoles?

Buying one for my house Stoked

Cool president, moron interviewer.

Bravo Irko.

When the drummer is glaring at you to get a groove and you don't have a clue, you stomp the bass distortion box and don't worry be happy.

I will be taking notes I want a Grammy too

"8 or 9 API desks..."

I love IRKO! Classy guy. Good engineer. Nice sense of humor.

That was fun!

It's such a treat listening to a great audio track.