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@angelaevans2061
@angelaevans2061 3 күн бұрын
Love the large calendar idea to physically write something into key dates. For me writing something down on paper (rather than within a diary on a computer), and seeing that on a wall is a constant reminder of what needs to be done and when. I’ll definitely employ that one and makes so much sense. I find time can easily drift away unless you focus and have a point of reference to work towards. The older I get the faster it seems to go too!
@homefragranceacademy
@homefragranceacademy 3 күн бұрын
I (Paul) definitely work better with pen and paper!
@angelaevans2061
@angelaevans2061 3 күн бұрын
@@homefragranceacademy I agree - definitely cements that connection between the brain and writing something by hand. Certainly for me.
@wickwoodcottage
@wickwoodcottage 3 күн бұрын
Hey guys, what would you say were ‘realistic’ and yet still ambitious goals for 2025 if it really your first ‘proper’ year of trading? The thought of trying to plan the whole year is both exciting and yet quite difficult to do when you haven’t got ‘previous’ to go off!
@homefragranceacademy
@homefragranceacademy 3 күн бұрын
Hi! This is really hard to answer as it depends on so many factors, such as your budget for advertising, your experience in marketing etc. In our first year we did £163,000 and for 6 months of that we were working together full time. But we did invest quite a lot into advertising. What I tend to say to people is if you can break even in your first year, that is very good, because you will then have a customer base to nurture and get repeat orders from in year 2 - which is where you'll make a profit.
@JeanVMI
@JeanVMI 10 күн бұрын
Great podcast 🎉❤ My energy was low today but after listening to your podcast I feel much better!! I love how much passion you both have for the industry and for small businesses that need help from your expertise. You two are beasts in the biz 🥳 🙌 I know you don’t have to do this podcast, but I’m grateful that you do!
@homefragranceacademy
@homefragranceacademy 10 күн бұрын
We really appreciate you taking the time to listen to us and comment, thank you.
@jamiemartinwebb
@jamiemartinwebb 10 күн бұрын
Excellent podcast as usual, it must be a bit weird not being so busy and hectic this time of the year which is what you are used to. My wife and I listen to all your podcasts and find them invaluable so thank you for all your great info and hard work, you are making a difference.
@homefragranceacademy
@homefragranceacademy 10 күн бұрын
Thank you, we really do appreciate you letting us know. Thanks so much for watching and taking part.
@apenguingames4305
@apenguingames4305 16 күн бұрын
Goldmine!!!!
@homefragranceacademy
@homefragranceacademy 16 күн бұрын
:)
@JeanVMI
@JeanVMI 16 күн бұрын
We just launched recently in November we definitely need help in marketing strategies
@homefragranceacademy
@homefragranceacademy 16 күн бұрын
We can certainly help you :)
@JeanVMI
@JeanVMI 16 күн бұрын
Wonderful🎉 great information. I am the owner of Lit From Above. I have been watching your episodes here on KZbin and I received an email from you as well. I will definitely be in touch. Thank you for the wealth of info 🥳❤️🙏
@homefragranceacademy
@homefragranceacademy 16 күн бұрын
No problem at all, thank you so much for watching :)
@keeping.things.normal7423
@keeping.things.normal7423 17 күн бұрын
First hiiiii
@homefragranceacademy
@homefragranceacademy 17 күн бұрын
Congrats 🤣
@bertisadesigns1633
@bertisadesigns1633 19 күн бұрын
What's better in your opinion? A business page or a group?
@homefragranceacademy
@homefragranceacademy 18 күн бұрын
They are both very different. A group is private and a page is public, so they can't be treated as the same thing. However, you need both, but you'll likely get more return from an engaged Facebook Group.
@bertisadesigns1633
@bertisadesigns1633 19 күн бұрын
HFA
@bertisadesigns1633
@bertisadesigns1633 19 күн бұрын
Budget
@JeanVMI
@JeanVMI 27 күн бұрын
Good things happen to good people 🎉 what a blessing for your business to boom and that the two of you made perfect business partners 😊❤
@homefragranceacademy
@homefragranceacademy 27 күн бұрын
Thank you so much :)
@JeanVMI
@JeanVMI 29 күн бұрын
lol 😂 hahaha
@shopwildvenus
@shopwildvenus Ай бұрын
The accountancy aspect is incredibly hard but feels very unaffordable to hire someone for the role. I've also tried hiring people to take over selling at events and markets and that has been so difficult to find people wanting to work this kind of job :(
@homefragranceacademy
@homefragranceacademy Ай бұрын
You just need a bookkeeper for probably 2 hours per week. Very affordable. Not only do you want people who 'want' this kind of job, but you need people who love it. They are going to be the face of your company when you're at these events. So therefore it should be difficult to find them, but when you do, and you will, you need to keep hold of them.
@JeanVMI
@JeanVMI Ай бұрын
LOL 😂
@HelenWilson2024
@HelenWilson2024 Ай бұрын
So lucky to be married to an accountant.
@homefragranceacademy
@homefragranceacademy Ай бұрын
That would definitely be a big help!
@JeanVMI
@JeanVMI Ай бұрын
@anthonypsa1980
@anthonypsa1980 Ай бұрын
You guys sold your business?
@homefragranceacademy
@homefragranceacademy Ай бұрын
We did
@danwhite9940
@danwhite9940 Ай бұрын
Hi, great informative video. is Waxkind your only website? Just wanting to get an idea of audience and following and engagement you've built over the last year or 2 using these tips 😊
@homefragranceacademy
@homefragranceacademy Ай бұрын
Thank you. We had 3 businesses which we sold and exited in May this year: Cosy Aromas Craft HQ Waxkind
@danwhite9940
@danwhite9940 Ай бұрын
@@homefragranceacademy awesome! Really smart move having exit strategy for each business. Build the brand, make it profitable, sell and repeat. Assume this will form part of this youtube channel?
@homefragranceacademy
@homefragranceacademy Ай бұрын
@@danwhite9940those 3 brands were all under 1 Ltd company, so it was only 1 exit. We talk about strategies on this channel and teach people how to do the same at www.homefragrance.academy
@HelenWilson2024
@HelenWilson2024 Ай бұрын
In Australia any items that influencers get needs to be declared as a cash amount as they see this as a payment. It’s become a bit of a tax minefield. I will have to do more research
@homefragranceacademy
@homefragranceacademy Ай бұрын
I can understand how that is a minefield. I'm sure the influencers would have a process for that, as it'll be their issue to resolve.
@HelenWilson2024
@HelenWilson2024 Ай бұрын
@ very true 🌸
@Traceyfromsomerset
@Traceyfromsomerset Ай бұрын
This is GOLD! Great work, I'm in your facebook group. Great information
@homefragranceacademy
@homefragranceacademy Ай бұрын
That's wonderful, Tracey. Thank you for watching and for being in our Facebook Group :)
@Traceyfromsomerset
@Traceyfromsomerset Ай бұрын
@@homefragranceacademy Are you doing a course on UFL? , as I struggle with this and my website gets hits all over the world. I find it quite complicated.
@upshiftgo
@upshiftgo Ай бұрын
Not healthy
@InsideAFairytale
@InsideAFairytale Ай бұрын
Just found your channel, so exited to check the videos out, thank you! 🙏🏼💙
@homefragranceacademy
@homefragranceacademy Ай бұрын
No problem at all, I'm glad you found us :)
@VanirCreations
@VanirCreations Ай бұрын
Well done for admitting your own faults. These toxic work expectations are something many of us learn from working in previous environments that have that set up. Thankfully, before I started my business, I worked in a place that taught me many lessons, and I unlearned that way of working where you think everyone should have the same work ethic you have. But it's true; it's a very entrepreneurial trait.
@homefragranceacademy
@homefragranceacademy Ай бұрын
Thanks. Yep, it's a difficult one to be self-aware enough to know this.
@jordanchappell5680
@jordanchappell5680 Ай бұрын
Hey Guys - Hope you're good! A bit off topic...but did you ever ship to the US? If so, do you have any tips on best practise, please?
@homefragranceacademy
@homefragranceacademy Ай бұрын
Hey, all good thanks, I hope you are too. We did a bit, yes. We used Royal Mail integrated with Shipstation. This would automatically sort out the paperwork for export/import (based on how we set the products up). It's vital to get the weights and values correct. I'd certainly recommend getting software to sort this out for you so you don't have to worry about it. Shipstation integrated with your courier is ideal.
@RussellMomentum
@RussellMomentum Ай бұрын
Gems sprinkled throughout this whole episode, thanks!
@homefragranceacademy
@homefragranceacademy Ай бұрын
@@RussellMomentum no problem, thanks for watching :)
@wickwoodcottage
@wickwoodcottage Ай бұрын
Nawww guys, thank you so much for the shout out. Since selling all of those wax melt gift boxes we’ve decided that we really want to focus on the ‘gift market’ … including our art and stories seem to lend itself to this. People just loved the ‘whole package’ …watch this space…. 😊
@homefragranceacademy
@homefragranceacademy Ай бұрын
That's fantastic news :)
@dgillihan1
@dgillihan1 Ай бұрын
I’m really enjoying this format. I feel like I’m eavesdropping on your conversation and picking up some valuable insights. Thank you!
@homefragranceacademy
@homefragranceacademy Ай бұрын
@@dgillihan1 thanks so much for watching. We’re really enjoying creating these.
@JeanVMI
@JeanVMI Ай бұрын
LOL 😂
@JeanVMI
@JeanVMI Ай бұрын
Great 🎉thanks
@JeanVMI
@JeanVMI Ай бұрын
Thank you so much! Lovin’ the conversations between the two of you. Learning lots! 🎉🎉🎉❤
@homefragranceacademy
@homefragranceacademy Ай бұрын
@@JeanVMI thank you for listening :)
@Unearthedcandleco
@Unearthedcandleco Ай бұрын
Love watching you guys ❤ Thank you for all your talks its appreciated!
@homefragranceacademy
@homefragranceacademy Ай бұрын
@@Unearthedcandleco No problem at all, thank you for watching and listening :)
@JeanVMI
@JeanVMI Ай бұрын
Awesome 👏
@JeanVMI
@JeanVMI Ай бұрын
Thank you 😊
@homefragranceacademy
@homefragranceacademy Ай бұрын
You're welcome :)
@JeanVMI
@JeanVMI Ай бұрын
I can binge watch your channel all day 🎉❤
@homefragranceacademy
@homefragranceacademy Ай бұрын
Thanks so much :)
@Herbb8752
@Herbb8752 Ай бұрын
I actually value your podcast/ channel! I love listening to it while making my candles. It motivates me! Thank you again!❤
@homefragranceacademy
@homefragranceacademy Ай бұрын
That's really wonderful to know, thank you so much for listening :)
@Scxbah
@Scxbah Ай бұрын
Just want to mention that it's great to see Tamar come out of her shell and truly into her own, not just throughout these podcasts but dating back on the Cosy Aromas channel too. I know speaking in front of a camera can be daunting but you've really become so relaxed and natural in front of the camera it's great to see :)
@homefragranceacademy
@homefragranceacademy Ай бұрын
She's excellent at all this now :)
@Scxbah
@Scxbah Ай бұрын
There's another home fragrance channel on here that does product reviews for smaller home fragrance businesses and comments on the labels, presentation etc. I think that would be a good series to watch on here that you could do exclusively with HFA members. That way it benefits you with more content but also benefits the member by getting constructive feedback on their business as well as putting them in the spotlight
@homefragranceacademy
@homefragranceacademy Ай бұрын
Great idea, thank you.
@Scxbah
@Scxbah Ай бұрын
Can't believe you'd marry a Slytherin
@homefragranceacademy
@homefragranceacademy Ай бұрын
I know!
@JeanVMI
@JeanVMI 2 ай бұрын
Wow 🤩
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
🥰
@JeanVMI
@JeanVMI 2 ай бұрын
❤😊
@JeanVMI
@JeanVMI 2 ай бұрын
Thanks for sharing. The chocolate cake looks so yummy ❤🎉
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
No problem. It was lovely!
@JeanVMI
@JeanVMI 2 ай бұрын
Wonderful video❤ I’m grateful for your efforts and sharing your knowledge. We are about to launch our business in a few weeks. We have been researching and testing for a year. I can’t wait to watch and listen to the rest of your videos. Congratulations to all your hard work and success 🎉❤
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
@@JeanVMI Thank you for watching and for your kind words. Good luck with your launch :)
@JeanVMI
@JeanVMI 2 ай бұрын
@@homefragranceacademy Thank you! I’ll be in touch when we need to get serious with marketing 🎉 Meaning when we need professional help 💵
@JeanVMI
@JeanVMI 2 ай бұрын
Great video 🎉 Thank you! ❤
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
No problem at all, thank you for watching.
@Scxbah
@Scxbah 2 ай бұрын
Do you recommend using normal discount codes or dynamic codes (ones that are custom generated per customer)?
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
I'm not too bothered about dynamic codes, but I like to have a different code based on the platform I'm advertising it on.
@wickwoodcottage
@wickwoodcottage 2 ай бұрын
Thank you guys for answering my question. Tamar - special Ed!!! Wow!! I’d find that tough. I’m mainstream and am not experiencing the same issues as yourself… however, I just know I’ve done my time lol … I need out! The thing that stops me is finances (which I know is mad). The thought that, ‘what if’! I’m now only 2 days per week while we grow Wickwood - fingers crossed I’ll just ‘know’ when the time is right to release myself from the binds!!! Thanks again 🙏🏼
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
No problem at all. Yeah, I knew it was time and am glad I left in the end, even though I do miss the children. Good luck with it all!
@seanchristopherjohn
@seanchristopherjohn 2 ай бұрын
Love watching your videos guys :) been following your journey since about 2020. Love your podcast. Only tiny thing i would suggest as an improvement just my personal thought is, i dislike the split screen. Feels a disconnect when i/we are used to podcasts being around a table/sat on sofas ect in one frame. But that is my only dislike, i love the material you talk about and post :) Q, i know you now run the service based business but would you ever start another retail business? Q, Do you still make wax melts / candles ect for yourself or do you just buy them now? Sean :) x
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
Thanks for your comment. We wouldn't start another retail business, but we would buy another business to them grow it. We don't make wax melts and candles, we just buy them from our members :)
@shopwildvenus
@shopwildvenus 2 ай бұрын
Hi, wondering would you need marketing consent to send emails other than confirmation emails? I'm thinking specifically about the Stage 4 - between the customer ordering and receiving the product?
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
Hi, Yes. You would need to follow the normal GDPR consent processes for this as well.
@codyjohnson2832
@codyjohnson2832 2 ай бұрын
Me and my wife are getting into this business and are looking for mentors or resourcing with other successful people in this industry. Any help in this area would be a huge help for us and our new business. Thank you for your content it is very helpful.
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
Good luck with your new venture. No problem at all, that's what we do. You can join our membership here: www.homefragrance.academy/hfa-growth-hub
@heliusuk
@heliusuk 2 ай бұрын
Over how you've explained it all. I'm confused a bit still about the heading tags as my side. I can't find it. Looks like you're using shopify. I'm using wix. Any help would be great.
@homefragranceacademy
@homefragranceacademy 2 ай бұрын
Looks like this will help: support.wix.com/en/article/adding-additional-meta-tags-to-your-sites-pages