Love the large calendar idea to physically write something into key dates. For me writing something down on paper (rather than within a diary on a computer), and seeing that on a wall is a constant reminder of what needs to be done and when. I’ll definitely employ that one and makes so much sense. I find time can easily drift away unless you focus and have a point of reference to work towards. The older I get the faster it seems to go too!
@homefragranceacademy3 күн бұрын
I (Paul) definitely work better with pen and paper!
@angelaevans20613 күн бұрын
@@homefragranceacademy I agree - definitely cements that connection between the brain and writing something by hand. Certainly for me.
@wickwoodcottage3 күн бұрын
Hey guys, what would you say were ‘realistic’ and yet still ambitious goals for 2025 if it really your first ‘proper’ year of trading? The thought of trying to plan the whole year is both exciting and yet quite difficult to do when you haven’t got ‘previous’ to go off!
@homefragranceacademy3 күн бұрын
Hi! This is really hard to answer as it depends on so many factors, such as your budget for advertising, your experience in marketing etc. In our first year we did £163,000 and for 6 months of that we were working together full time. But we did invest quite a lot into advertising. What I tend to say to people is if you can break even in your first year, that is very good, because you will then have a customer base to nurture and get repeat orders from in year 2 - which is where you'll make a profit.
@JeanVMI10 күн бұрын
Great podcast 🎉❤ My energy was low today but after listening to your podcast I feel much better!! I love how much passion you both have for the industry and for small businesses that need help from your expertise. You two are beasts in the biz 🥳 🙌 I know you don’t have to do this podcast, but I’m grateful that you do!
@homefragranceacademy10 күн бұрын
We really appreciate you taking the time to listen to us and comment, thank you.
@jamiemartinwebb10 күн бұрын
Excellent podcast as usual, it must be a bit weird not being so busy and hectic this time of the year which is what you are used to. My wife and I listen to all your podcasts and find them invaluable so thank you for all your great info and hard work, you are making a difference.
@homefragranceacademy10 күн бұрын
Thank you, we really do appreciate you letting us know. Thanks so much for watching and taking part.
@apenguingames430516 күн бұрын
Goldmine!!!!
@homefragranceacademy16 күн бұрын
:)
@JeanVMI16 күн бұрын
We just launched recently in November we definitely need help in marketing strategies
@homefragranceacademy16 күн бұрын
We can certainly help you :)
@JeanVMI16 күн бұрын
Wonderful🎉 great information. I am the owner of Lit From Above. I have been watching your episodes here on KZbin and I received an email from you as well. I will definitely be in touch. Thank you for the wealth of info 🥳❤️🙏
@homefragranceacademy16 күн бұрын
No problem at all, thank you so much for watching :)
@keeping.things.normal742317 күн бұрын
First hiiiii
@homefragranceacademy17 күн бұрын
Congrats 🤣
@bertisadesigns163319 күн бұрын
What's better in your opinion? A business page or a group?
@homefragranceacademy18 күн бұрын
They are both very different. A group is private and a page is public, so they can't be treated as the same thing. However, you need both, but you'll likely get more return from an engaged Facebook Group.
@bertisadesigns163319 күн бұрын
HFA
@bertisadesigns163319 күн бұрын
Budget
@JeanVMI27 күн бұрын
Good things happen to good people 🎉 what a blessing for your business to boom and that the two of you made perfect business partners 😊❤
@homefragranceacademy27 күн бұрын
Thank you so much :)
@JeanVMI29 күн бұрын
lol 😂 hahaha
@shopwildvenusАй бұрын
The accountancy aspect is incredibly hard but feels very unaffordable to hire someone for the role. I've also tried hiring people to take over selling at events and markets and that has been so difficult to find people wanting to work this kind of job :(
@homefragranceacademyАй бұрын
You just need a bookkeeper for probably 2 hours per week. Very affordable. Not only do you want people who 'want' this kind of job, but you need people who love it. They are going to be the face of your company when you're at these events. So therefore it should be difficult to find them, but when you do, and you will, you need to keep hold of them.
@JeanVMIАй бұрын
LOL 😂
@HelenWilson2024Ай бұрын
So lucky to be married to an accountant.
@homefragranceacademyАй бұрын
That would definitely be a big help!
@JeanVMIАй бұрын
❤
@anthonypsa1980Ай бұрын
You guys sold your business?
@homefragranceacademyАй бұрын
We did
@danwhite9940Ай бұрын
Hi, great informative video. is Waxkind your only website? Just wanting to get an idea of audience and following and engagement you've built over the last year or 2 using these tips 😊
@homefragranceacademyАй бұрын
Thank you. We had 3 businesses which we sold and exited in May this year: Cosy Aromas Craft HQ Waxkind
@danwhite9940Ай бұрын
@@homefragranceacademy awesome! Really smart move having exit strategy for each business. Build the brand, make it profitable, sell and repeat. Assume this will form part of this youtube channel?
@homefragranceacademyАй бұрын
@@danwhite9940those 3 brands were all under 1 Ltd company, so it was only 1 exit. We talk about strategies on this channel and teach people how to do the same at www.homefragrance.academy
@HelenWilson2024Ай бұрын
In Australia any items that influencers get needs to be declared as a cash amount as they see this as a payment. It’s become a bit of a tax minefield. I will have to do more research
@homefragranceacademyАй бұрын
I can understand how that is a minefield. I'm sure the influencers would have a process for that, as it'll be their issue to resolve.
@HelenWilson2024Ай бұрын
@ very true 🌸
@TraceyfromsomersetАй бұрын
This is GOLD! Great work, I'm in your facebook group. Great information
@homefragranceacademyАй бұрын
That's wonderful, Tracey. Thank you for watching and for being in our Facebook Group :)
@TraceyfromsomersetАй бұрын
@@homefragranceacademy Are you doing a course on UFL? , as I struggle with this and my website gets hits all over the world. I find it quite complicated.
@upshiftgoАй бұрын
Not healthy
@InsideAFairytaleАй бұрын
Just found your channel, so exited to check the videos out, thank you! 🙏🏼💙
@homefragranceacademyАй бұрын
No problem at all, I'm glad you found us :)
@VanirCreationsАй бұрын
Well done for admitting your own faults. These toxic work expectations are something many of us learn from working in previous environments that have that set up. Thankfully, before I started my business, I worked in a place that taught me many lessons, and I unlearned that way of working where you think everyone should have the same work ethic you have. But it's true; it's a very entrepreneurial trait.
@homefragranceacademyАй бұрын
Thanks. Yep, it's a difficult one to be self-aware enough to know this.
@jordanchappell5680Ай бұрын
Hey Guys - Hope you're good! A bit off topic...but did you ever ship to the US? If so, do you have any tips on best practise, please?
@homefragranceacademyАй бұрын
Hey, all good thanks, I hope you are too. We did a bit, yes. We used Royal Mail integrated with Shipstation. This would automatically sort out the paperwork for export/import (based on how we set the products up). It's vital to get the weights and values correct. I'd certainly recommend getting software to sort this out for you so you don't have to worry about it. Shipstation integrated with your courier is ideal.
@RussellMomentumАй бұрын
Gems sprinkled throughout this whole episode, thanks!
@homefragranceacademyАй бұрын
@@RussellMomentum no problem, thanks for watching :)
@wickwoodcottageАй бұрын
Nawww guys, thank you so much for the shout out. Since selling all of those wax melt gift boxes we’ve decided that we really want to focus on the ‘gift market’ … including our art and stories seem to lend itself to this. People just loved the ‘whole package’ …watch this space…. 😊
@homefragranceacademyАй бұрын
That's fantastic news :)
@dgillihan1Ай бұрын
I’m really enjoying this format. I feel like I’m eavesdropping on your conversation and picking up some valuable insights. Thank you!
@homefragranceacademyАй бұрын
@@dgillihan1 thanks so much for watching. We’re really enjoying creating these.
@JeanVMIАй бұрын
LOL 😂
@JeanVMIАй бұрын
Great 🎉thanks
@JeanVMIАй бұрын
Thank you so much! Lovin’ the conversations between the two of you. Learning lots! 🎉🎉🎉❤
@homefragranceacademyАй бұрын
@@JeanVMI thank you for listening :)
@UnearthedcandlecoАй бұрын
Love watching you guys ❤ Thank you for all your talks its appreciated!
@homefragranceacademyАй бұрын
@@Unearthedcandleco No problem at all, thank you for watching and listening :)
@JeanVMIАй бұрын
Awesome 👏
@JeanVMIАй бұрын
Thank you 😊
@homefragranceacademyАй бұрын
You're welcome :)
@JeanVMIАй бұрын
I can binge watch your channel all day 🎉❤
@homefragranceacademyАй бұрын
Thanks so much :)
@Herbb8752Ай бұрын
I actually value your podcast/ channel! I love listening to it while making my candles. It motivates me! Thank you again!❤
@homefragranceacademyАй бұрын
That's really wonderful to know, thank you so much for listening :)
@ScxbahАй бұрын
Just want to mention that it's great to see Tamar come out of her shell and truly into her own, not just throughout these podcasts but dating back on the Cosy Aromas channel too. I know speaking in front of a camera can be daunting but you've really become so relaxed and natural in front of the camera it's great to see :)
@homefragranceacademyАй бұрын
She's excellent at all this now :)
@ScxbahАй бұрын
There's another home fragrance channel on here that does product reviews for smaller home fragrance businesses and comments on the labels, presentation etc. I think that would be a good series to watch on here that you could do exclusively with HFA members. That way it benefits you with more content but also benefits the member by getting constructive feedback on their business as well as putting them in the spotlight
@homefragranceacademyАй бұрын
Great idea, thank you.
@ScxbahАй бұрын
Can't believe you'd marry a Slytherin
@homefragranceacademyАй бұрын
I know!
@JeanVMI2 ай бұрын
Wow 🤩
@homefragranceacademy2 ай бұрын
🥰
@JeanVMI2 ай бұрын
❤😊
@JeanVMI2 ай бұрын
Thanks for sharing. The chocolate cake looks so yummy ❤🎉
@homefragranceacademy2 ай бұрын
No problem. It was lovely!
@JeanVMI2 ай бұрын
Wonderful video❤ I’m grateful for your efforts and sharing your knowledge. We are about to launch our business in a few weeks. We have been researching and testing for a year. I can’t wait to watch and listen to the rest of your videos. Congratulations to all your hard work and success 🎉❤
@homefragranceacademy2 ай бұрын
@@JeanVMI Thank you for watching and for your kind words. Good luck with your launch :)
@JeanVMI2 ай бұрын
@@homefragranceacademy Thank you! I’ll be in touch when we need to get serious with marketing 🎉 Meaning when we need professional help 💵
@JeanVMI2 ай бұрын
Great video 🎉 Thank you! ❤
@homefragranceacademy2 ай бұрын
No problem at all, thank you for watching.
@Scxbah2 ай бұрын
Do you recommend using normal discount codes or dynamic codes (ones that are custom generated per customer)?
@homefragranceacademy2 ай бұрын
I'm not too bothered about dynamic codes, but I like to have a different code based on the platform I'm advertising it on.
@wickwoodcottage2 ай бұрын
Thank you guys for answering my question. Tamar - special Ed!!! Wow!! I’d find that tough. I’m mainstream and am not experiencing the same issues as yourself… however, I just know I’ve done my time lol … I need out! The thing that stops me is finances (which I know is mad). The thought that, ‘what if’! I’m now only 2 days per week while we grow Wickwood - fingers crossed I’ll just ‘know’ when the time is right to release myself from the binds!!! Thanks again 🙏🏼
@homefragranceacademy2 ай бұрын
No problem at all. Yeah, I knew it was time and am glad I left in the end, even though I do miss the children. Good luck with it all!
@seanchristopherjohn2 ай бұрын
Love watching your videos guys :) been following your journey since about 2020. Love your podcast. Only tiny thing i would suggest as an improvement just my personal thought is, i dislike the split screen. Feels a disconnect when i/we are used to podcasts being around a table/sat on sofas ect in one frame. But that is my only dislike, i love the material you talk about and post :) Q, i know you now run the service based business but would you ever start another retail business? Q, Do you still make wax melts / candles ect for yourself or do you just buy them now? Sean :) x
@homefragranceacademy2 ай бұрын
Thanks for your comment. We wouldn't start another retail business, but we would buy another business to them grow it. We don't make wax melts and candles, we just buy them from our members :)
@shopwildvenus2 ай бұрын
Hi, wondering would you need marketing consent to send emails other than confirmation emails? I'm thinking specifically about the Stage 4 - between the customer ordering and receiving the product?
@homefragranceacademy2 ай бұрын
Hi, Yes. You would need to follow the normal GDPR consent processes for this as well.
@codyjohnson28322 ай бұрын
Me and my wife are getting into this business and are looking for mentors or resourcing with other successful people in this industry. Any help in this area would be a huge help for us and our new business. Thank you for your content it is very helpful.
@homefragranceacademy2 ай бұрын
Good luck with your new venture. No problem at all, that's what we do. You can join our membership here: www.homefragrance.academy/hfa-growth-hub
@heliusuk2 ай бұрын
Over how you've explained it all. I'm confused a bit still about the heading tags as my side. I can't find it. Looks like you're using shopify. I'm using wix. Any help would be great.
@homefragranceacademy2 ай бұрын
Looks like this will help: support.wix.com/en/article/adding-additional-meta-tags-to-your-sites-pages