Wow, what an insightful and wide-ranging discussion! I really resonate with the emphasis on behaviors as the foundation for Agile success, especially the importance of psychological safety and breaking away from blame culture. It’s true that without the right behaviors, even the best frameworks fall flat. The point about leadership buy-in also hit home-coaching execs to embrace their role in the transformation is so crucial but often overlooked. I found your thoughts on 'coaching for collaboration' and how it impacted leadership style particularly inspiring. Also, your openness about personal growth and changing perspectives, like your newfound appreciation for motorbikes, is refreshing. It’s a reminder that change-whether in mindset or in an organization-often starts with curiosity and willingness to explore new possibilities. Effilix, with its real-time insights and AI-powered guidance, helps streamline agile transformations and enhances collaboration by offering actionable data to teams and leaders alike. This can complement the coaching and leadership efforts you’ve described, driving better outcomes through informed decision-making. Thanks for sharing this!

Really enjoyed this one, lots of great insights from James and great questions as always, Jac!

Sounds like New Labour of the late 1990's. We're still suffering from this.

Hey, not sure the link to Elle’s LinkedIn is working

Loved this one 😊

Thanks for letting me find my voice 🎉

Is this part of a larger video or podcast? Can you post a link?

Never were truer words spoken…

DJ Khaled- Another One. Another fascinating listen 🤝

Good to hear a chat about something new to me. I too hate wasting energy and effort, and I'm always looking for better or easier ways to do things without damaging the end product. Doesn't always work with me, but I feel the need to try, because when it does work it's so rewarding. Lessons in life there. Thanks for this podcast. Enjoyed it, and got something from it.

When the company, that I worked at before, went "agile", it became extremely rigid. That's when I learned that "agile" is just a buzz word, that someone made up to earn money. All those "agile" coaches that just scored enormous sums of money.

I can't believe this channel isn't bigger.

Loved this one Jac - looking forward to the rest !

I really like your interview guys. A lot of value. Well done!

I really enjoyed this conversation. Thank you for hosting and participating.

Thank you for recognizing Adams is a fascist.

I won’t say there is something called fixed requirements . Requirements go through a cycle of refinement, validation and analysis. And before that there is a planning that includes who are the stakeholders involved so user experience team should be among those stakeholders and part of emoticon so that design requirements can accommodate them. I’m not sure what she is talking about in her point but I know opencast as a place I once applied to and after they wasted my time they said the sector I came from isn’t the sector they are interested in , so why did they invite me to an interview when they already knew in my CV what sector I work at? I doubt they have real talents there as from what I saw they lack diversity and inclusion

I like the transparency around the original intent of the matrix. Agile frameworks/practices or not are a way to manage complexity also described as knowledge work.

Agile/Scrum can have the potential to work in situations where you are traveling in uncharted territory, with projects that defy having good analysis, and/or you are doing something totally new and you need a methodology to muddle through trial-and-error phases. Beyond that, most people drink the Koolaid that it's some type of magic bullet, which it isn't, and it's almost always applied improperly. It just ends up being a big phony baloney cult, like Scientology. It's mostly practiced by b/s'ers and grifters and failed technical people who have nowhere else to go. It's mostly worthless and actually damaging to projects and organizations

Some comments: 1) People that post toxic "Job Advert" posts on Linked In ... be human. Don't judge. People post toxic comments like this when they are facing losing everything. We need to have some sympathy. It may not be recommended but a true professional recruiter will ignore this because they understand and emphasize. 2) Regarding editing your own video show! I use Davinci Resolve. It used to take me 3-hours for every 1-hour of video on the channel. Now it takes 30 minutes for every hour to edit. Nevertheless it is a significant effort to edit and that is without doing advanced graphics! 3) Absolute if you are marketing on LinkedIn you need a call to action. Many people approach (including myself originally) LinkedIn as marketing from an employee/hireME perspective. That just doesn't work. You have to have something your audience wants and a clear path for your audience to give you money for that value. If you create amazing content and people have trouble discovering how to give you fundage you will suffer in the marketing aspect 4) Note to assisting recruiters and building a relationship ... remember third-party recruiters are running a business. When you call your friends and say hey I know you are out of work. I just got a hot lead for you. Then you refer your friend to a third-party recruiter your friend dies a little on the inside. If you are referring to third-party recruiters you should, as a business, demand a full cut of a placement. If you are referring a friend, refer friends to internal jobs. 5) Consistency is key. More than consistency is luck! Sometimes the algorithmic gods shine down on you and elevate a hot-garbage post to stardom. BE READY! If you get an amazing post or socials going and you are not ready to convert you are losing business 6) There are 799 subscribers to this video, 25 views, and from what I can tell 11 participants in this recording. And yet, at the time I am writing this comment this video has 2 likes and no comments. People, like and comment on your friends and peers posts. It really helps elevate the algorithm. If you agree and think you have nothing to say: "comment anyway" and like. If you disagree and don't want to hurt your friends feelings ... Disagree, politely, anyway, and like. That is how we can help people. Jac mentions this in the video and I am calling out in this comment. Since I started content creation I have made a serious effort to watch, like, and comment as much as I can with my peers and friends. It takes a serious effort but is what we need to do 7) Regarding Slack as a community and LinkedIn as an engagement platform. Linked In is about engagement not community building. You are never any better than today on LI. You should do everything you can to drive a vibrant community off Linked In. KZbin is amazing because of discoverability. Newsletters are great if you are not spammy because you get to make a lot of valuable touchpoints. Slack is interesting. Slack should be fantastic but it is hard to build a vibrant community on Slack so it is great Jac has done so. 8) You are not alone. If you are doing this alone. Find a partner. Social proof magnifies. The more people you have working an collaborating the greater your reach and network effect 9) Jac mentions this as well with his LI Premium and marketing ... LASER FOCUS your audience. Agile is extremely Niche so we are already laser focused and perhaps "over-subscribed". Finding a niche that is large enough to market is a core concept. Thanks for the video!

Most of the women I know in IT are team leaders… good ones as well

I would say that the example she provides has its roots both in age and in sex.

"All of my favourite people" 🤣

I enjoyed that

Thanks!

🎉 Released

A great interview, real honesty and humility. Big fan of both these legends !!!

I will chase whatever it is that I want to chase

Another one 🤝🙏🏽

I’ve been building digital products for almost 10 years, this video really helped renew my faith there are other good delivery people out there still! Thanks guys! 🙌

Great podcast chaps 💪🏿

Great tips Jac 🤝

Promo`SM 🎊

🖖🏻 Like your work ​💫

Are you vxd?

​👍🏻 Like your work

❤

Agile is not a mothodology.

P r o m o S M 😥

Great episode. It's comforting to know that I'm not the only one enjoying Agile Coaching / Scrum Mastery but still trying to figure out my 'why' and 'what I want to be when I grow up' 😂.

Workload is the biggy where I am, hugely under resourced so it makes harder to gain traction when a lot of people think it is all a big SW1 distraction. Deffo need to flex and not be too black or white.

A cracking interview, nice one! 🙌

Thanks Gents.

great insight into the world of Jonny Williams and another new role understood!

Ah finally a book I already have 🤣

Great content as always mate; that Adam guy sure did give some great advice ;)

Great video. Agree with all tips especially the Asda post it’s!!

More books! The goal setting bit is quite relevant - nobody cares about what is happening in 2026, you can't see it. The Change Fatigue bit made me laugh. "There's no such thing, the change is just ####"

The 'expert' bit was good for me, I've only been an SM since July, I have already witnessed people calling me the expert (this is certainly not the case), luckily I already try to play it down & avoid it as I have felt definitely felt the sentiment expressed by Tony that sometimes of when things don't work "oh it's all Martin's fault" and you become a magnet for everything that is wrong in the organisation. We are very early in out agile journey and sometimes I think SMs are a hunted species.

General rule, for every 1 book read, at least 2 more end up in the to-read list!