YUM is the premier brand of soft plastic fishing lures on the market today, leading the way with intelligently designed shapes such as the Dinger, Christie Craw, and Pulse swimbait!
YUM has been on the scene producing quality soft plastic lures since the early 2000s, when the brand was created by top professionals in the fishing lure marketing space. In addition to the awesome shapes YUM is known for, the color combinations available within the brand are second to none, thanks to input from our top pros such as Bassmaster Classic champ Jason Christie!
Even more importantly, YUM is a brand known for awesome fishing content! We strive to create content that is informative as well as entertaining with the help of our employees and pro staff anglers.
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For any questions or concerns please contact customer service at:
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