Real estate agents have traditionally justified high commission fees by claiming expertise in pricing, negotiation, and marketing. Yet recent court cases have exposed widespread collusion within the industry to maintain inflated commissions, revealing that agents on both sides of a transaction may steer clients away from properties with lower commission rates. Today, AI and digital tools empower homeowners with resources for property valuation, comparative market analysis, and neighborhood insights, allowing them to independently manage many aspects of the selling process. With virtual staging, high-quality photography, and online listing platforms, sellers can control the marketing process directly, often achieving comparable or better results at a fraction of the cost. In reality, many agents provide minimal marketing beyond listing homes on databases like the MLS. The education requirements to become a licensed agent are minimal compared to professions with similar earnings. While fields like law or finance require years of formal education and rigorous training, real estate agents often complete only a few hundred hours of coursework, with limited or no legal training despite handling complex contracts. For example, an educational assistant who dedicates their career to helping children with learning disabilities must complete at least two years of college, yet a real estate agent can qualify with a few months of online courses and earn more in a single transaction than the assistant’s yearly salary. This disparity, combined with a lack of added value in the service, drives the demand for a more transparent approach to real estate. As technology advances, the real estate industry faces mounting pressure to adapt. Consumer trust in commission structures is waning, with many now questioning why an agent should earn double the commission for a $1 million listing compared to a $500,000 one. If a higher listing price doesn’t equate to twice the work, then clients with lower-priced homes may rightly wonder if they are receiving only half the effort. Unlike real estate, other service industries don’t adjust rates based on asset value-an auto mechanic, for instance, charges the same for a tire rotation, regardless of whether it’s on a Mercedes or a Buick. With the service tied to the work, not the asset’s price tag, the agent’s value proposition appears increasingly outdated. Amid this changing landscape, AI and digital platforms now offer accessible solutions for pricing and marketing, challenging the relevance of traditional commissions. With consumer expectations for value and transparency rising, the industry must rethink its structure if it is to remain relevant. Normalcy bias keeps us thinking that things will always remain the same. Buckle up, change is coming faster than you think.

This is great

huh. im from australia.. and i don't think real estate agents here are allowed to play 'financial advisor'.

So if a seller offered you 2% rather than 2.5-3% (and you agreed) you'd do less work or intentionally do a lousy job? Do you think that is the way most real estate agents think? Is that legal?

This scenario is for any industry - if you know your industry and the numbers - enjoyed it !! thank you Cameron.

Hey Cameron, Love the content, just curious when you go back and knock doors what exactly do you bring for a market update?

I’d love a longer training

Good advice. Thanks.

Thanks for sharing all of these resources.

If you don't bring anything to the door, how do you get their contact info, and email , etc?

Remove the music. It’s annoying and we can’t hear you or the phone call. Instead of showing what not to do, maybe playing actual successful door knocks would be more helpful to viewers.

This is a great script to work from, thank you so much!

What about a brand new agent that has never door knocked before? I haven’t open house this Saturday, but I am not the listing agent. The house is already been door locked the previous week as well from the last agent. Any pointers?

In that first recording, you actually don't sound that bad. Very kind of you to share these, as well as the analysis and tips.

That music is overwhelming

I agree. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

I agree. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

I agree. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Love the story! I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great breakdown of scripts. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Super helpful to have these live videos. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great breakdown Cameron. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great breakdown video! I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

So important to know how to present and communicate your value! I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Love Lenny. An OG in the industry. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Love the audio clip breakdown. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Love the video breakdown Cameron. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Love this breakdown Cameron. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

I agree. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great breakdown with Ricky. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

So true. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great tips. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

I agree. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great strategy. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great video Cameron. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Great breakdown Cameron. I sold 75 homes my first year by door knocking and putting my head down. I know run a coaching platform with my business partner Duane Richins teaching other realtors how to do it too. Great video Cameron. Wish to see you back soon.

Nice Barry Jenkins type scripting with gee shucks demeanour .However do no not see how this would work,unless present day rate is Much lower than prospects current rate .What about penalty to get out of existing mtg ?

The music is so distracting! Skipped!

I am about to put this to the test! THANK YOU CAMERON!

OMG! This video is spectacular & new follower just now! THANK YOU!!

Hey just subscribed ! Can you make a video on how to actually “run the numbers” in front of the client

Right channel audio was not working

Bro I think know u. Are you in Utah lol

Thanks for sharing. Very inspiring.

Phenomenal job, I love you didn't come from the point of a sales person. You came through as more of sn advisor

Why do you keep saying totally?

Thank you for this, Cameron! Question, do you recommend leaving a business card with the door you’re knocking on, even if the conversation goes nowhere?

'Being a normal human being' is good advice. Thanks, Cam.

Background music is over powering

Nice tips.