Rodriguez James Robinson Ronald Williams Kenneth

02:25 🛒 Seth uses the example of a supermarket checkout to explain how some marketers focus too much on short-term tactics. 06:10 🔍 Discussion on the cynicism around modern marketing practices like spam and GDPR. 07:09 ⚖ Seth advises against short-term hustles that erode trust and emphasizes long-term integrity. 08:57 📊 Discussion on the challenge for CMOs to justify long-term brand marketing investments. 09:24 📺 Comparison between measurable direct marketing and less measurable brand marketing. 10:10 🏢 Example of a company building a brand through extensive podcast sponsorship without direct attribution. 10:26 🤝 The erosion of consumer trust in brands and the importance of maintaining it. 11:09 ❓ Encouragement to engage audience questions during the discussion. 12:02 🕵‍♂ Explanation of how trust and benefit of the doubt are essential for brand success. 14:46 🎂 Story of Duncan Hines and the evolution of cake mix to illustrate understanding and trusting customers. 15:58 📖 Importance of being specific about target audience and their needs. 17:26 🔔 Critique of account-based marketing and the low conversion rates from unsolicited outreach. 18:02 🧩 Commentary on marketers following trends instead of leading with innovative strategies. 18:46 🚫 Encouragement to resist participating in spammy or disingenuous marketing practices. 19:32 🔄 Steps marketers can take to regain consumer trust, including maintaining integrity and being authentic. 20:09 🛠 Emphasize making better products and services as a core aspect of marketing. 20:24 📞 Every interaction, from phone calls to pricing, is a marketing choice. 20:35 💬 Tony Hsieh built Zappos by focusing on extraordinary customer service. 21:15 🏁 Avoid racing to the bottom with prices; aim to race to the top with value. 21:22 🔄 Change the product or service based on customer feedback. 21:27 🗣 Marketers should lead by bringing customer insights into meetings. 22:11 🌍 Use real customer complaints to highlight areas needing improvement. 22:30 🚫 Marketing should prevent damaging practices like faking emissions data. 23:07 ✈ Example of integrating marketing and HR to ensure brand consistency. 23:36 🏗 Realize everything sold is part of a story that customers want. 24:16 🎥 Use storytelling elements like scarcity and virality for successful marketing. 24:34 🔍 Importance of finding and maintaining an authentic marketing voice. 24:52 💡 Authenticity is less important than consistency in marketing. 25:28 🎤 Consistent branding and messaging, as illustrated by Starbucks' training. 26:31 📆 Consistency in brand actions, like REI closing on Black Friday, can drive sales. 27:21 👥 Cold contacts should be treated with respect and not seen as mere leads. 28:32 🎯 Focus on earning reputation and trust rather than shortcutting relationships. 30:22 🚀 Start small and improve continuously, especially in B2B marketing. 31:30 📊 Commitment to a long-term marketing strategy pays off more than short-term hacks. 32:20 🏢 Difference between marketing-driven and market-driven companies. 32:48 🗣 Multi-generational marketing teams should focus on understanding customers. 33:16 📚 Create stories that customers want to share, enhancing brand engagement. 34:40 💎 Quality means meeting specs, and uniqueness adds value to the product. 35:32 💰 Charity donations are driven by the value of the story behind them. 36:08 🌍 Thought leadership involves speaking up with a unique, beneficial perspective. 37:23 📝 True thought leadership is not just content marketing; it requires real insights. 38:37 💻 Patagonia's thought leadership on sustainability engages a specific audience. 39:12 📉 Decreasing CMO tenure is due to unrealistic expectations and promises. 40:42 🛠 Marketing must have influence on anything that touches the market. 40:48 📖 Marketing is about telling a unique, evolving story measured by quality feedback and resilient storytelling. 41:27 🎰 Marketing automation is not a slot machine; it requires deeper engagement and not just templates and landing pages. 42:06 🤝 Effective marketing involves direct, personal engagement with customers, not just automated ad spending. 43:11 🌐 Cross-functional collaboration is vital in marketing to bridge historical divides between departments like sales and service. 44:49 🛠 Customers can see through brands that adopt causes for self-benefit; authenticity is key. 45:32 🧩 SEO and demos drive different types of engagement; understanding and leveraging both is crucial. 49:08 📈 Convincing a CEO to invest in brand building involves showing long-term benefits and successful examples. 51:38 🎯 Using personas helps target marketing efforts effectively, despite them being stereotypes. 54:02 🌟 A customer experience officer should be integrated into the company mindset, not just as a separate role.

I’ve never screenshotted this many times while watching a video

Great conversation.

Good afternoon.Question:How do you sell a house for the most amount of money when the buyer wants to buy it for the cheapest or most ridiculous price? Thanks

Thanks for the truth 👍.

Top

Seth the best

I’m not getting enthusiastic about this interview, it sound like it is not very well prepared. The interviewer is thinking of questions during the interview which makes it slowly and perhaps a bit boring too.

Thank you for sharing with us value lessons, Teacher.

Awesome

That was such a great ending : Will you choose to matter? I love it!!!

great questions

Seth is a philosopher.

"They are not a contact if they're cold, they are an innocent bystander"--- pure gold.

Wish I had seen this MUCH SOONER !

"Figure out how to get people to hear about you from someone they trust, as apposed to being bothered (by you)" I think customers really want to communicate with businesses but, businesses have forgotten how to communicate with customers. In this digital world, time has become our most precious resource and currency. When businesses allow their representatives to take the time to communicate on a personal level with their customers, we feel valued and will tell people who trust us about their great experiences. I don't want a 3 minute conversation with a discount code for my troubles, I want to be heard, understood and reassured that a company will do better. I don't want a generic letter thanking me for my nice comments, I want someone to take the time to write back to me and feel like a personal connection has been created.

thanks for having Doug on the podcast!

Thanks a lot for featuring Andrei. Seems, you, guys, had some fun :) Great episode.

most underrated man of our century!

Trust requires consistency. Consistency requires authenticity.

Familiarity breeds trust is really a great way to put it. When agencies have been around, and have been delivering value, they create a story about themselves and become the "go to" agencies. Great job, Shama!!

I feel like every sentence Seth says is basically a fucking mic drop moment. He has so much wisdom and insight, it's truly remarkable 🔥

Awesome

Awesome video, keep up the incredible work! :)

39:28 CMO Tenures

Please keep it up. This content needs P-R-O-M-O-S-M!

WoW. Amazing Application 👌

48:30 what CMO must promise and must not

34:30 Unique why competition is irrelevant when you are a brand

One of the best marketing/business videos on YT. Keep up the great content, don't give in to the algo.

Was that your cat Eric? :-))))

Great interview!

Thank you--this made me feel like we're on the right track and also in the same boat!

First person watching

🖤

11:45

40:00

This was a great interview with Ann Smarty. Thanks for doing it for us.

Great Q&A Sheena! Very informative and can't wait to try a few of your recommendations. Thank you!

Seth is the Goat!!!

hello, Just wanted to ask where I can find/have a certification in SharpSpring? Hope you can help me. Thank you!

Hi

"Chip House' ... if you don't trademark that name, I'm stealing it! 😀👍

(1) Great remarks by David, as always (2) Please just ask questions and allow your guests more time to talk (3) Please don’t reiterate everything your guest just said More of them talking, less of you talking would make a more effective interview.

0:11 I help you setup a blog and setup to earn money Wha ts app +7 9 6 7 1 5 7 0 5 8 1

great information, thanks for making it. I run a digital marketing agency and would love to network with you.

Great insights and conversation, thanks to Drew and SharpSpring.

Fantastic advice for any agency! Actually this is great advice for most B2B businesses.

cool content!!!