8 жыл бұрын
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@jobstobedone 5 ай бұрын
Visit chrisspiek.substack.com to watch the debrief of this interview and see other full length jobs to be done interviews.
@akashradia Жыл бұрын
How is John still in a job?
@Thomas-Maximus 2 жыл бұрын
John should stop pretending that product developers or engineers design software. They don't. They code it after researchers and designers design the experience based on craft and science and great prototypes.
@deborahwright4048 2 жыл бұрын
I totally agree with this
@joticle 2 жыл бұрын
Great video and my favorite point... kill the jargon.
@JaimieMcfly 3 жыл бұрын
The persona example was a pretty sloppy work on persona
@TheMehra21 3 жыл бұрын
Great Video, explains the concept in a very clear and crisp way.
@portlandgoose4727 3 жыл бұрын
John's kids devoured 4 whole pizzas? YIKES
@jacobpierson7571 3 жыл бұрын
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@anirudhkrishnakumar5631 3 жыл бұрын
How does this guy still have a job after so many failed tries haha. But i get the point. This is actually a concept founded by Dr.Clay Christensen, HArvard Business School Professor. Please see his milkshake example to explain this concept.
@Learn21 3 жыл бұрын
Please try explanation of JTDB here: kzbin.info/www/bejne/qZCkmoKedp2Ui5o
@johnarat8711 4 жыл бұрын
i am litterally that guy.
@chandima94 4 жыл бұрын
This doesn't explain what jtbd is, its just an ad asking us to click on the link to find out about it.
@sund5 4 жыл бұрын
Good video on the subjet. But this one is more than good, this one is brilliant: kzbin.info/www/bejne/qZeqpapoeJ5og9U
@benjaminprieto9225 4 жыл бұрын
it is there another alternative to this method but with the same objective?
@adanvega7493 4 жыл бұрын
Great video. thanks
@jlulu1512 6 жыл бұрын
Fantastic video! But I wished it would include more info about JTBD itself instead of what it´s not. It´s a great approach to build & innovate a product in a way that solves customer problems. For more information about basic JTBD, I would recommend reading this article by my colleague, it´s short & simple: blog.zenkit.com/jobs-to-be-done-take-two-b4e43be7308a
@adiesugiarto 6 жыл бұрын
the explanation is great but the audio is shit
@ajones747 6 жыл бұрын
Basic user research, presented in a confusing way..
@adeoye_ 3 жыл бұрын
You'd find that most "user research" only scratches the surface. JTBD unpacks so many other interesting ideas such as offering a unique way to view competition to your product and targeting users emotional rather than functional needs.
@VladMalik 7 жыл бұрын
Good video. But JTBD sounds like basic user research to me. The character was asking his users about the context in which they would use his product. That seems too obvious to be at the heart of JTBD. What am I missing?
@JonathanDevine 7 жыл бұрын
You are close, but JTBD focuses on what people *have* done which is much different than what they say they would do. It also looks for those switching moments from first thought through use, so it captures the consumers discovery and decision process leading up to using any product.
@TermoMST 6 жыл бұрын
User research is not about asking users what they would do. If you take qualitative methods like shadowing or contextual inquiry you are trying to understand and observe behaviour despite what users say.
@jooorence 3 жыл бұрын
JBTD is a tool that can be used in user research. JTBD can be a hypothesis in which you can experiment with your target customer
@jooorence 3 жыл бұрын
Through user research interviews or other methods
@startupbuilder3607 2 жыл бұрын
@@jooorence You have hit the nail on the head.
@baradonna9205 7 жыл бұрын
Tops vid. On the spot.
@kijuyswe2134 8 жыл бұрын
More than 2,000 people have watched this, several people liked it, no one disliked it - great! This video is about jobs to be done and my "job to be done" is to find out more about this topic and the job that you wanted me to do by watching it was to visit your web site. Why do you make it so difficult to do what we both want to do? Please make it easy for me by including the url in the description. Also, since you added value with this video then for me it is ok to end with "visit jtbd.org to learn more.