Want to go into much more detail of how to sell and produce these videos for your clients? Check out the Brand Story Blueprint, where we show you how to go from selling $300 videos to $3,000 videos. Link here: videographerguides.podia.com/brand-story-blueprint

The point about thinking you should be at one point after a ton of work, but you're so far "behind" is where im at abd why I feel like I have no grasp on anything. Its especially hard when you don't have a mentor to help figure out the next step.

Still waiting to hear back from Marcus about my lifetime membership to video warriors course to be restored. Marcus, if you’re reading his, please reach out!

I’ve binged so many of your videos so far and they’ve been super helpful and extremely pertinent to my pain points. Thank you guys!

Amazing video! Loved how the questions flowed into the responses. Great job guys!

"they don't have a video yet how can you make a testimonial if they don't even know if they like the video or not" This is literally what has stopped me from shooting testimonials. That answer just opened things up for me! Thank you!

fantastic thankyou guys - One thing I run into when pitching this style video is sometimes business owners are a bit shy or see this type of video to be "showing off" or boastful - they can be wary to post something "too flashy" - of course not all clients are like this and I do believe these style videos are fantastic for businesses

I just had a conversation with Jonas on this, and at the end of the day the experience is so key besides the product.

Thank you so much!

Good advice. Honestly I forgot the main thing in my videos which is to connect with real audience. Thank you for reminding me. I have a client meeting this week. I will keep this in my pitch.

Dear Marcus, i guess i have been kicked out from the group. i must have break some rules. I apologize for that. Please let me be a part of your precious community once again. Thanks

What is the name of the guest or website?

Ralph is so wise man. A Guru

Bro, no words to pay my gratitude for such valuable video. Never ever let it down. I'll come again and again to watch this

After watching tons of shit on same topics on youtube. Finally, found some real business talk. Don't stop uploading

This is so helpful! I've been doing video for a long time, mostly working within companies, and am new to getting outside clients. I've just been learning as I go with what business are wanting and what I should charge for the value that I bring.

excellent high value content for video makers.

I know deal with cycles of anxiety and procrastination. Its usually linked with the winter time, cash flow and the types of projects I have to do.

Great point about hearing market pricing to build confidence! I slowly built up from $300 jobs to $1,500, each one giving me a reference point and yesterday sold my first for $2k. Seeing how they reacted to my quote and thinking about value based pricing, I could have easily gotten $3k or more which would be half the cost of one of their sales. Interesting.

Good points! I found myself trapped working jobs that made me miserable, earning just enough to barely keep doing it.. I finally snapped. It's either give up, or figure out how to make a life I want to live. While constantly trying to figure it out and not getting a minimum wage level of success, the gap between expectation and reality's heavy. There are so many business gurus out there selling courses and hype buzzwords that get your money, but don't bring results. After a while it seems like maybe the whole idea of being able to make a path is flawed. There's no choice for me though I'm committed so keep going until until hit a wall. Pick up and go some more thinking eventually I'll get out of the weeds and up cruising doing my thing. It's good to hear you guys experience similar challenges and feelings and are making it happen.

Thanks for sharing all this, one thing with depression that drives me nuts is people are like o well everyone is depressed at one point or another which kinda invalidates your feelings which is sooooo frustrating but when it comes to clinical depression it’s not the same, like it’s a fight to find joy every single day no matter what is going on, I could win a million dollars today, but that fight for happiness is still there the million dollars change’s absolutely nothing. The only thing for this that I found was you HAVE to have support.

This channel is gold!

Loads of value in this video! Enjoying being a part of the Facebook group too!

Oh dude. So happy to hear you have a book. Going to grab it!

You two are brilliant! Thanks for all this! Just starting out in the UK and living the content.

I apologize. I have to message this before I forget if it isn’t talked about… Who am I asking for when calling? Owner, CEO, CMO, marketing director?

First thing, appreciate all of the videos you guys are doing and I appreciate you guys so forward with everything secondly, I have a client who is already a client and is signed onto a three month package $1000 a month January February and March 2024. This client I cannot get a hold of anymore. I tried calling leaving messages, but they will not book a date with me. They have paid their February’s rate, but did not schedule a shoot February.now we’re in March and they still haven’t scheduled another shoot. I haven’t sent an invoice either though. For me this is untapped ground and I have no idea what to do. What would you guys do?

Love this breakdown thanks guys! Appreciate you outlining the sections of the video in a really concise way, and breaking down pricing as well. Super useful stuff and exactly the type of content I'm looking for.

I really wish that this applies here in the UK. Most clients do not respect the work that comes with production.

Enjoyed listening guys 🙌🏽

Awesome. Been loving your content guys - keep it going! Very practical. For me, I just started getting those reviews right after delivering projects - but I like that idea about recording a video review as a live reaction. I might give that a go! Thanks. Also, are you guys in the Toronto area also? Neat to see other creatives around these parts putting out great content on YT. :) Cheers!

I love your show! I think being a Generalist can hurt you in the video production. You can charge more when you have a niche and specialize in that one thing. It allows you to speak the language of your client and that’s immeasurable.

This is interesting but too common on KZbin, what would be interesting (And GOD knows we need it) is a series of videos on the paperwork that is needed before you get to the shoot day. For example the treatment, pitch, and story, examples of how these look would be interesting.

⏱ TIMECODES ⏱ 00:00 - Intro 01:04 -What You Need To Know About Cold-Calling 04:30 - Timelines: From Cold-Call To Deal Closed 06:27 - Advice If You’re New To Cold-Calling 07:50 - The Steps Of Cold-Calling 09:15 - First Thing You Say On A Cold Call 09:49 - Cold-Call Script Section 112:09 - Should I Mention What I’m Selling? 13:10 - Cold-Call Script Section 2 14:09 - Script To Sell A Brand Story Video 15:48 - Cold-Call Script Section 3 17:38 - Cold-Call Script Section 4 19:11 - How Long Should A Cold-Call Be? 19:40 - How Do You Manage Your Calls? 20:45 - Google Sheets Page 1 (Contact List) 21:42 - What Expectation Should I Have? 22:45 - Google Sheets Page 2 (Appointments) 23:03 - How To Do Follow Up 24:19 - 10 Lessons Learned From 2,500 Calls 24:51 - Lesson 1: Know Your Audience 27:48 - Where Do You Find Phone Numbers? 28:20 - Lesson 2: Leads List 29:24 - Lesson 3: Keep It Simple 30:23 - Lesson 4: Have A Script 30:50 - Tonality With Cold-Calling 33:00 - How To Learn From Your Calls 35:49 - How To Reach The Decision Maker 36:28 - Lesson 5: Active Listening 39:22 - Lesson 6: DON’T SELL ON THE CALL 40:08 - How To FAIL At Cold-Calling 41:53 - Lesson 7: Change 1 Variable At A Time Ooops - we forgot Lesson 8: Not everyone is going to like you. It's important to remember that not every call will be a winning one, and not everyone will love what you offer. 43:25 - Lesson 9: You Must TRACK Cold-Calls 46:14 - Lesson 10: Cold Calling IS NOT DEAD 47:44 - Rant: DO THE WORK! 48:49 - Avoid “The Death Spiral” 50:26 - Dealing With Negative People 52:56 - What About “Do Not Call” Lists? 54:18 - There’s SO MUCH OPPORTUNITY! 58:04 - Advanced Lesson 1: List Decay 59:29 - Advanced Lesson 2: The Buyer’s Pyramid 1:03:24 - Advanced Lesson 3: Measure To Grow 1:04:55 - Advanced Lesson 4: Skills Beyond Cold Calls 1:07:06 - Best Advice For A Beginner 1:10:00 - What If I’m Not A Natural At Cold-Calling? 1:13:09 - Should I Ask For Social Media Follows on Cold Call? 1:15:43 - What To Do If They Ask For Prices On Cold-Call? 1:16:57 - Final Thoughts On Cold-Calling Are you reading this far down? Respect! 🫡 Leave a comment 😛

⏱TIMECODES⏱ Section 1: Networking 101 00:00 - Intro 00:43 - Networking Horror Stories 03:34 - T.O.M.A. 04:28 - The Objective Of Networking Events 05:16 - Compounding Results Of Consistency 05:49 - But Networking Feels Impersonal! 07:02 - Honor Your Commitments 09:11 - Own Your Calendar 10:12 - How To Politely Reschedule 1x1s 12:36 - Other Videographers In The Room? Section 2: During The Networking Event 14:43 - Best Way To Start A Convo 15:40 - Imposter Syndrome At Events? 16:50 - Do I Need To Wear A Suit? 18:43 - Don’t Show Up “On Time”! 20:11 - Do This When You First Arrive 22:16 - My Favorite Conversation Starter 23:30 - Don’t Get This Wrong! 24:02 - How To Tell If Event Is Right For You 26:35 - Register In-Person! 28:25 - The Worst Thing You Can Do! 29:33 - Giving Referrals? 31:09 - Think Of Networking THIS Way 32:15 - TAKE NOTES! 34:14 - Networking Etiquette 37:01 - Overcoming Social Anxiety 40:37 - You 45 Second Pitch 41:18 - 45 Second Pitch EXAMPLE 42:38 - 45 Sec Pitch Structure 45:30 - Be Weird!!! Infuse YOU! Section 3: From Event To 1x1s 46:43 - Setting Up 1x1s 47:50 - Your 1x1 Is NOT A Sales Meeting 48:09 - Do More “Dad Stuff” 49:12 - From Coffee To Sales Meeting v1 52:06 - From Coffee To Sales Meeting v2 54:55 - When Is It Okay To Pitch? 56:01 - Don’t Bait And Switch! 57:02 - If They Ask About Pricing? 54:38 - Handling A Referral 59:37 - Handing Out Referrals 1:00:39 - Follow Up - How’d It Go? 1:01:20 - If They Ask For A Discount? 1:02:18 - Bonus Tips (Rapid Fire!) 1:04:40 - Don’t Take Yourself Too Seriously Are you reading this far down? Respect! 🫡 Leave a comment 😛

Wow I see a dobro, a gan cube, and a camera. I’ve been playing guitar for 12 years and am in a rock band, I recently competed at my first cubing competition, and I’ve been growing my video production company for just a couple months now. I can tell we’d get along

Having a Niche helped me significantly.

Love the group. I'm so happy you're uploading the livestreams from the page here. Way easier to consume this way. Hopefully you're willing to upload a lot of the back catalogue here too:)

Well hey, that was a long one! What stood out or resonated the most with you from this class? Comment below! PS: Yea, I totally forgot to ask Ralph what Lesson 8 was. It's "Not everyone is going to like you. It's important to remember that not every call will be a winning one, and not everyone will love what you offer."

Great video, clear concise points. I hope your channel blows up, because there's a lot of us videographers and creative types that are just "allergic" to this business and selling stuff. You guys demystify it with such ease and clarity!

I would love to see a “figures example” of value-based pricing.

Why this video is not getting views as explained?🤔🤫

Another super helpful video! I appreciate the value you guys provide through these videos.

I'm a contractor. When someone asked me for price and a proposal I give them a price. I just tell them what it is and if they like it I send the proposal later. Or a scope of work it later. I never give people proposals because they go shopping with them. And when I give someone a price I give it to them face to face. I rehash everything we discussed talking about every detail of what we're going to do and what they plan on us doing until they agree on my price. If they don't I move on and I haven't had to spend a lot of time sending a proposal to someone who's going to take it and go shopping. I never break down my material versus my labor ever. My price is my price you want it you can have it if not I move on. The hardest lesson that you can learn in business is who not to do business with. So if you have a difficult time with them at this stage move on don't look back there's more work out there for reputable people. Another thing I do that most contractors are not capable of doing. We do not take a draw o or down payment on our jobs. We come and work for a couple of weeks with our material our labor invested before we ask for a draw. I make that clear to people. That sells almost all of my jobs. Because people know that I'm not going to run off with their money. And they know that when money is not an issue and it's just a trust issue and I can prove myself then I never have any problems with us. I never had anybody not pay me. And I get good reviews. Any contractor who is worth this salt should be able to cover the materials and labor for any job that he does. That's what working capital is for. It makes you look real good too.

Hey guys! I’m starting my video production business this 2024 and I just want to say thank you for your contents because it’s so focused on the craft and business side, definitely helpful for aspiring filmmakers! Insta fan here

Don't let the clients problem with communication set you off. If they wanna play hard to get, or if they want you to feel like your work is not worth your price, don't let it get to your self-worth. It's a buyer strategi to get a better diel, to get you to lower your prices, or they found someone else and don't have the curtesy to let you know. That sales game sucs man... I'm a straightforward person, and I've seen myself dancing the psychological dance of client-relationships, is so tiresome to me... But when the diel is set, and I finally get to work on what I'm good at, it feels rewarding. Don't let it get to your head. You are worth it. There are a lot of fish in the sea.

I think imposter syndrome is also key, we feel like we shouldnt be charging what we do, so we put off that difficult conversation.

So true when it doesn't work out with a client, move on to the next client

Depending on who the client is, im flexible to use between Hourly rates / Value based pricing but also working with the clients budget as well