$0 to $5,000,000 | Google Shopping Ads Tutorial (High Ticket Dropshipping)

[@ecomwithTrevor]

Grab my Google Ads Masterclass Guide Here: www.peakflowcommunity.com/advertising-masterclass

[@SeanDingley-l5y]

Great and informative video trevor! Do you need to create 3 new negative keyword lists for every campaign/brand? Just wondering about how you go about that. Any tips on that would be appreciated

[@ecomwithTrevor]

Thank you! 3 Negative Keyword Lists for the whole account is sufficient. You can also use Campaign Negatives, it's a little more advanced if you don't have a very clear understanding of the funnel structure. I would stick with the 3 lists, Low, Medium, Universal. If you get a brand you don't want in a campaign, just use "brand" to remove that out of those campaigns.

[@SeanDingley-l5y]

@@ecomwithTrevor thanks so much for responding🙏🏻 I have about 4 product types within the same brand/niche,, I guess having multiple types of products won’t effect the negative keyword list since the Tofu mofu bofu strategy is more brand focused?

[@ecomwithTrevor]

Yes, the multiple type of products don't make a difference to the strategy

[@TamasVarga-qw8hb]

Hi Trevor, your videos is very useful. How do you know the right bid amount? Not too low, not too high.

[@ecomwithTrevor]

You don’t off the bat. You start low then increase over time or decrease as you get conversions or if you’re not comfortable with pace of spend.

[@TheKartingLegend]

Hey Trevor! Just a quick one - do you create a different low funnel negative keyword list for each brand? Or is this the same? When i search certain brands and models, products from completely different brands appear at the front and so i wonder if i am spending far too much on some of these clicks.

[@ecomwithTrevor]

3 Keyword List for all brands. Do “brand” negative in the brand you don’t want the brand showing up to the campaign level as a negative

[@christopherstoker5492]

Hey Trevor, thanks for the great info!! Why did you name each campaign "EV Rider" High, Medium, and Low? Do you have to have a High, Medium, and Low Campaign for each of your brands? Or can you just have only 3 campaigns total and then subdivide the brands as Ad Groups within the 3 main High, Medium, and Low Campaigns?

[@ecomwithTrevor]

I use 3 Campaigns Per Brand Advertised. You can do 3 campaigns, then each brand as ad groups as well. But 3 campaigns per brand gives you the maximum control.

[@christopherstoker5492]

@@ecomwithTrevor Thanks!!

[@marv9795]

Great video!!

[@ecomwithTrevor]

Thanks brother

[@io9062]

Hi Trevor, great job on the store revenue. If you we're starting out a new store, you recommend starting with 3-5 product types in the beginning. Considering you have experience, the ability to allocate higher ad budget, more internal systems in place along potential VA's from the beginning. Would you still start with 3-5 product types in a niche-themed store or would you be ok doing 10-20 product types from the get go?

[@ecomwithTrevor]

Hey! I would definitely be fine doing 10-20 or more if it all fits under the niche. The reason I recommend 3-5 is I've seen most people "skim from the top" meaning you don't get all the suppliers or related product types, they hop from product type to product type and never get the best suppliers that way. Once you understand that, you can do however much you want at scale. The process is straight forward, it's just pushing volume at that point. And once you have a store, you can copy paste the same systems, SOPs, VAs, onto the new store for sure :) A valid strategy is to launch these stores, sell them off in 1 year for 30X - 40X multiples than repeat that.

[@olmedoleonel]

When you took out the low funnel negative key word list under the the low campaign, how come you didn’t re-include the middle funnel negative key word list if you’re trying to filter them to the right tier of campaign? Not sure if I’m making sense. I’m new to this…

[@ecomwithTrevor]

High - Universal, Medium, Low Medium - Universal, Low Low - Universal This should be what's attached to each campaign.

[@TheKartingLegend]

What are your thoughts on adding a fourth filter for the medium and low campaigns to force less relevant terms into the cheapest filter? Say you are selling kayaks and you get a search "kayaks for sale" - for some reason similar terms keep going to my low campaign and causing astronomically expensive campaigns. You can filter out terms like aliexpress, ebay etc. in the universal one, but terms like "kayaks" are relevant, just not for anything other than the cheapest funnel. So if you made a 4th negative keywords list for terms like "kayak", "kayaks", "kayaks for sale" and only applied to low and medium, this would force them to go into the cheapest funnel? Or have I missed something?

[@ecomwithTrevor]

Yeah you could definitely do that, I've testing that strategy for 4 months. Doesn't perform better than the Branded Keywords in terms of Cost/Conv.

[@TheKartingLegend]

@@ecomwithTrevor Got it thanks, I just noticed a massive amount of the budget was going into the low funnel and costing me a fortune for very very generic terms

[@ecomwithTrevor]

@@TheKartingLegend If this is the case, there is something wrong with your Shopping Ads Funnel Setup 1. Check Negative Keywords 2. Check Campaign Priorities 3. Check if you have Shared Budget 4. Make sure all campaigns have the same products. It's likely 1 or 2 that you have something wrong.

[@TheKartingLegend]

@@ecomwithTrevor Fixed! Turns out I was being a nonce and hadn't realised certain campaigns had the high switched off 🫠 Thanks for the help!

[@ecomwithTrevor]

Amazing!

[@garrysingh8387]

Yeah, I think manual cpc works far better than other overrated strategies. Looks like you agree, am I right?

[@ecomwithTrevor]

Manual CPC is the way to go

[@jerrymoore7390]

Hi Trevor. Great video. So do you recommend running separate campaigns for every brand you have as opposed just having all your products in the campaign?

[@ecomwithTrevor]

Yes, I was using all products in 1 campaign previously, this just gives you more control and there's no downsides to doing it 3 campaigns per brand.

[@ekremcanyilmaz]

Hello, thank you for the video. Could you tell me, how are you profitable with a 0.18% conversion rate? Or is there even any profit on the revenue you made? I would appreciate an answer.

[@ecomwithTrevor]

Conv rate doesn’t matter because 1. Organic Traffic is TOF, MOF, and ads are targeting BOF. And the clicks are cheap in this niche compared to the margins made. Margins are 20% after everything. Plenty of stores hover around 0.10% - 0.50% The more organic traffic you get that’s not targeted the lower the conv rate goes because traffic isn’t as targeted to buy.

[@ekremcanyilmaz]

Hey, thank you for the video. I have a question. If I have several brands that I am selling, do I have to put every single brand in its own campaign or can I put every brand in the same campaign and for the negative keywords just put in all brand names

[@ecomwithTrevor]

3 Campaigns per brand gives you the most control, so that's what is recommended. Negative keywords, Medium - Brand Names, Low - Brand + SKU

[@farhanali-vz6or]

Which one is better and superior for dropshipping tiktok ads or Google and meta?

[@ecomwithTrevor]

I’ve done FB and Google, I’ve found Google to be the most attainable in terms for beginners to see results with initially. Mostly because people on Google are looking to buy, not brain dead scrolling TikTok or FB.

[@TheKartingLegend]

Hey Trevor! Would you still do this even if your store has say 30 brands? In total you would have 90 campaigns and I've noticed that parts of google ads grinds to a halt with 30 campaigns running for 10 brands. Or would you join some of those together e.g. say you sell drones, selling underwater drones in 1 campaign, large cargo loading ones in another etc.

[@ecomwithTrevor]

I still do 3 Brands Per Brand, gives the most control, and although there's lots of campaigns, you only really tweak 20% of campaigns since 80/20 rule. 20% of campaigns should be bringing in 80% of the sales.

[@TheKartingLegend]

@@ecomwithTrevor got it, thanks

[@TheKartingLegend]

@@ecomwithTrevor Got it, thank you!

[@xxakhitxx]

Hey mate, very great video. Quick question. I had a think in regards to your strategy. Our products are very niche and not brand specific example Buller BBQ Flame Range 2000. It's just a generic search term. Would it be worth for me to just run a High campaign with the budget increase increments for retargeting? & also running negative keywords throughout the whole 1 campaign? Many thanks

[@ecomwithTrevor]

You don’t need brand names, it’s just a way to segment the searches, instead of brand names, just put the keywords you want to bid higher on in the medium funnel keyword list.

[@xxakhitxx]

@@ecomwithTrevor I'm just a bit confused how to put keywords to bid higher when it's negative keywords?

[@ecomwithTrevor]

Because you use priority to segment out the keywords to its specific campaign

[@xxakhitxx]

@@ecomwithTrevor Understood. Would you ever use PMAX campaigns for high ticket products? Also in regards to ranking higher in our shopping campaigns is there any specific requirements or google just figures it out? Can you bid higher?

[@ecomwithTrevor]

@@xxakhitxx nope standard works fine there’s no point using automated

[@xxakhitxx]

Hey bro, based on your experience. How long does it usually take for a customer to convert on a high ticket product? Our company products are around 6000-19000USD.

[@ecomwithTrevor]

High ticket products that price range usually have 2-4 week conversion windows. Best to balance it with some items that are little bit cheaper. $2000+

[@xxakhitxx]

@@ecomwithTrevor Thanks bro

[@LaurenFox-w5c]

I'm confused, my would you have negative keywords like brands and products you offer? Then people searching for those things won't find your products?

[@ecomwithTrevor]

To use that as a way to funnel keywords into the campaigns that we have higher bids. Common misconception if you haven't watched the entire video and understand how the funnel works

[@AhmadNuaymi]

Really good video Trevor. Just wondering how does the $500 google ads credit work?

[@TheAzeyHD]

If you spend $500 within 60 days they will give you an extra free $500 to use for ads

[@ecomwithTrevor]

Yep exactly

[@Im-Bangladeshi]

im new digitel marketer how can i start my job please

[@technotony2024]

But how can you sell Branded product your website, You don't need permission ?????

[@ecomwithTrevor]

You do, I have videos how to find and work with US brands.

[@yashk6615]

my google ads account is 3 years old and has a good data . So what bidding strategy should i use??

[@ecomwithTrevor]

If you’re doing high ticket, manual CPC is still the way to go. If you’re doing low ticket, TROAS can be good but honestly still prefer manual CPC

[@yashk6615]

@@ecomwithTrevor thanks a lot for the reply . I am based in India and my website is of jewelry , so how do I know what CPC I should set? I mean the amount of Manual CPC.

[@ecomwithTrevor]

@@yashk6615 Start low, can be anything, then increase over time with the data that comes in.

[@ediranerikles9594]

😮😮😮😮

[@TheAzeyHD]

Do you have 203 unfullfilled orders 😲😲

[@ecomwithTrevor]

Not all are unfulfilled, most just don’t have tracking

[@johnjill4355]

@@ecomwithTrevordoes the customer not get scared?

[@ecomwithTrevor]

​@@johnjill4355 This store I don't manage the order part, I'm on the ads side but looks like they just received the item before the tracking was put in for 95% of them.

[@synccosmo8140]

Does this actually work

[@ecomwithTrevor]

Of course, we use this exact shopping structure for all our stores.

[@synccosmo8140]

How do I get started with all this? I just need a mentor

[@ecomwithTrevor]

@@synccosmo8140 You could try and figure things out through the free content here on KZbin, or you could work with us 1 on 1: ecomhighticket.com/hte-application?

[@darkhorse-fp4zh]

Your draft orders are 50% of your revenue 😂😂 I'm not sure that you're legit

[@ecomwithTrevor]

You don’t know high ticket Dropshipping then. Businesses, and people call, they want a quote, you create a draft order aka an invoice, send it to them, and they buy.

[@mydailymiracles]

Yo Trevor, I dmed you on your instagram, probably ended up in your requests

[@ecomwithTrevor]

Think I got back to you