#057

In this episode of Sound Connections' EXPERT series, we sit down with Josh Greenberg, Founder and Creative Strategy Consultant at Green Mountain Lodge, to delve into the evolving landscape of artist monetization. Josh shares his extensive journey in the music industry, discussing how artists can move beyond traditional revenue models to create sustainable and diverse income streams.
Our conversation kicks off with a critical examination of the term "super fans." Josh challenges the notion that relying solely on super fans is a viable strategy for consistent revenue generation, highlighting the limitations of traditional income sources such as merchandise sales.
Next, we explore future opportunities for artist monetization, emphasizing the need to think beyond conventional industry models. Josh provides insights into emerging trends like immersive experiences and innovative productizations that offer new revenue avenues for artists.
We then dive deeper into specific strategies artists can leverage, focusing on how technology and creativity can unlock new income streams. Josh discusses the potential of new platforms, partnerships, and approaches that empower artists to monetize their craft in unique ways.
The episode concludes with a summary of key points and practical advice for artists and entrepreneurs looking to navigate and thrive in the evolving music industry landscape. Join us as we chat with expert Josh Greenberg about evolving fandom in the digital age and how to monetize engagement with your audience. Don't miss this insightful discussion!
Join us on the Sound Connections Podcast as we chat with expert Josh Greenberg about evolving fandom and monetizing engagement in the digital age. Tune in for insights on artist monetization and cultivating a loyal fandom!

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Engagement is the key. It’s the natural and inevitable dual to infinite choice.