07 - Getting Started as a first growth hire and PLG as a Designer | Alicia Cressall

Meet Alicia Cressall, a Senior Growth Designer and Mentor at DesignLab. She joins us in The Growth Designer's Career Playbook to discuss her journey as a growth-first hire and how a designer can get started with product-led growth.
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Here are a few highlights & areas we discussed.
- Discovering & defining growth design as a first-hire
- Building Trust & experimentation culture.
- Lessons learnt as a growth designer
- Getting comfortable with failure & experimentation.
- PLG is putting data-driven design into practice
- PLG thrives in a cross-collaborative working environment.
- Common challenges designers face when designing for PLG.
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Resources:
⁠Growth Design School Spring Cohort, use GROWTHDESIGNPOD10 to get 10% off - www.growthdesi...
⁠Mobbin, get 20% off here - bit.ly/49dX8H6