1-15-25 Arizona Tourism University ATU Session 3 - Tourism Marketing

Arizona Tourism University (ATU) Session 3 - Crafting Website Content Like a Storyteller - focuses on tourism marketing. While having a functioning website is it important, it's only half of an excellent and inspirational user experience. Experts Jamie Daer, marketing director at AOT, and award-winning tourism content creator Jessica Dunham of Dunham Media share top strategies evaluating a website’s performance and creating compelling content.