1 - DMP - Oracle BlueKai : What is a Data Management Platform?

This is the first video of series DMP and Oracle BlueKai
In this video series, we explain what a DMP does and take you through step by step in Oracle BlueKai DMP
In this Video we will explain:
0:00 Introduction
02:07 Agenda
02:29 What is a DMP?
03:43 What data does DMP Contain?
04:27 What does a DMP do?
05:12 Who uses a DMP?
08:34 Types of Data in a DMP
09:12 Data Injection methods in a DMP?
12:33 How does DMP fit in Advertising ecosystem?
14:30 Request for Subscribing the channel :p
In the next videos in this playlist, we will cover step by step guide to Oracle BlueKai and how to Inject, organize and Activate data in Oracle BlueKai and use it across different DSPs and SSPs
DMPs are an important component of Programmatic Advertising
Link to the DMP and Oracle BlueKai Playlist: • 1 - DMP - Oracle BlueK...
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[@SenatorWeRunAds]

02:07 - Agenda 02:29 - What is a DMP? 03:43 - What data does DMP Contain? 04:27 - What does a DMP do? 05:12 - Who uses a DMP? 08:34 - Types of Data in a DMP 09:12 - Data Injection methods in a DMP? 12:33 - How does DMP fit in Advertising ecosystem? 14:30 - Request for Subscribing the channel :p

[@mohammadirfan269]

Can you please explain how to import excel file into oralce bluekai

[@mohammadirfan269]

and excel converted into a hash file and then import hash file on blue kai

[@SenatorWeRunAds]

@@mohammadirfan269 Here you go> docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/DataIngest/offline_match.html

[@PrateekKhattar]

I mean, this is again another goldmine for us beginners in the field. Thank you for uploading this.

[@chetanpdeshpande3439]

Great outline, and very clear explaination. Thank you!

[@DEEPAKKUMAR-iq4bb]

Loved this. Finally cleared so many questions for me.

[@mdsarwaralam7839]

Simple, clear and to the point - thanks for sharing!

[@SenatorWeRunAds]

Thanks Sarwar. Means a lot

[@andersonsmartfamily]

You are very good at explaining, thank you!

[@amitojjuneja3087]

Really like how you have explained the entire process with examples. Very helpful. I hope you create a video explaining usage of all oracle adtech tools.

[@user-kk2vt6bm2z]

Very very helpful, Thank you explaining these technical terms with such ease.

[@visualcontrast]

Amazing content!!

[@mike8383]

Great stuff!

[@saiabhijitht]

Nice explanation... Looking forward for next video.!

[@SenatorWeRunAds]

It has been uploded

[@anacletemendis646]

Sir, I too have benefited so much from your DV360 and DMP video tutorials. The ways you explain stuff so well and still manage to keep it short and simple is just applauding. I had recently applied for digital marketing dept within my company. I wanted to switch from Support services to DM dept. I am so happy to inform you that I not only cracked the interview but Aced it. I would also like to add that, I had been working on DV360 for 6 month before I came across your videos. But your course helped me to bridge the knowledge gab as well as dive deep into programatics concepts. I have shared your YT link with several of my colleagues and friends and will continue to do so. I hope that helps. Once again thank you for the wonderful work. God bless 🙏🙏🙏. P.S. Please make more videos on other DM Tools 🙏🙏🙏

[@SenatorWeRunAds]

Wonderful news Anaclete

[@laxmidaas]

Hey @senator Big fan of you work!!!

[@bhavyasri2632]

Very useful

[@pradeepkumar-hl3bo]

excellent

[@Zeast]

I Think much needed. to have your thought s about DMP's now after a year of this video was released, Things have entirely change what are your thoughts on DMPs role now ?

[@abhilashanamdeo4838]

Sir, the way you explain everything step by step help us to understand and grasp the topic so easily. Moreover, I have a request. Could you please start a series on SA360 as well? It would be a great help to all the SA360 users and learners. Thank you :)

[@orientyourcareer]

Thank you so much. What is the process of accessing part 3. Kindly share the link or process.

[@MayankSingh-fp8hg]

Does every advertiser/ publisher mandatory keeps a DMP in their network?

[@paavansharthi7642]

You are amazing thanks a ton, When is lesson 2 coming?

[@SenatorWeRunAds]

Thanks Pavan. Happy it was helpful. In a week!

[@JawadRashidVlogs]

Hi there, Can you please tell which software we can use for a consolidated reporting that can show the stats of campaigns from all the different media platforms to a single dashboard. Thank you

[@SenatorWeRunAds]

Google Data Studio > Free Report Garden > Pais

[@JawadRashidVlogs]

@@SenatorWeRunAds thank you

[@harshsaini709]

How to get access of all content

[@zarnasanghavi416]

Hey Ovais, can we use data from dmps and push it on paid social platforms?

[@SenatorWeRunAds]

You have to get the ad accounts whitelisted, then yes

[@CashFlowEntrepreneur]

How can you get access to bluekai oracle? Have been searching everywhere and can't find anything. Thanks!

[@SenatorWeRunAds]

You have to buy the subscription from Oracle Sales team or from a reseller

[@CashFlowEntrepreneur]

@@SenatorWeRunAds Just sent you an email

[@nevilleoyiti5005]

Hi, is thetre a tutorial on how to access bluekai? I signed up for data cloud but have no idea how to access bluekai

[@SenatorWeRunAds]

partner.bluekai.com/Login

[@habibtariq3451]

You have taught us about dmp bluekai but have not taught how to get access to this data.

[@rajatgupta290]

Sir please make more videos on Dv360

[@SenatorWeRunAds]

Sure

[@SenatorWeRunAds]

Next in DV360 is reporting

[@ssktalkshere]

I have 0 knowledge of DMP & digital marketing where should I start from?

[@ecomadvisor.]

You should find the vedio in his own channel where they discuss about where to start. Let me tell you some point. 1. Avoid noise. i.e like avoid listening every one that how to earn money. 2. Start to learn Google Ads completely it take upto 6 months . Learn form Google and earn certificate. Google skill shop . 3. After learning Google Ads you should learn Google analytic at least at beginner level. 4.Then you learn Google tag manager to take full benefit of Google analytics. 5. Then learn Google data stodio. 6. It's optional to learn Google optimize . 7. Learn web development at least wordpress. To practice Google Ads with your website. Do it first then learn Google Ads and all that. 8. After that you start listening voices about affiliate marketing or digital products and services so on. You also give services to other. Then practicing Alot on these platforms you are able to Dive into ocean. Then learn DV 360. DMPs. I recommend you to learn all that for your own business as a publisher. Thanks 👍😊😎

[@zodiac9953]

Is Google Ad a DMP?

[@CashFlowEntrepreneur]

What's a good email i can contact you through?

[@SenatorWeRunAds]

[e-mail]

[@CashFlowEntrepreneur]

@@SenatorWeRunAds sent you an email, if you can please check

[@user-ny5we8lb5d]

Bg music is disturbing