16 Black Owned Brands You May Not Have Known Were At Ulta Beauty

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◇ BRANDS MENTIONED ◇
Wyn Beauty
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Better World Fragrance House
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CurlMix
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Bevel
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Bread Beauty Supply
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DONNA'S RECIPE
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Melanin Haircare
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Urban Hydration
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Juvia's Place
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Beautystat Cosmetics
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GOLDE
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Pat McGrath Labs
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Homebody
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Fenty Beauty
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Buttah
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Undefined Beauty
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[@jostinaluver]

You missed Poundcake. They're Afro Latina owned and make a variety of red lipsticks for every skin tone. Also Kreyol Essence, they're a Haitian owned brand know for their Haitian Black Castor Oil

[@andreamagwood7050]

Yes, I have a few of their lippies. Similar to Beauty Bakerie’s lip whips in staying power.

[@Ren_NCTzen]

The caption 'filmed before the beef" had me rolling!

[@Shanygne]

Like plz don’t come for me 🥴🥴

[@kendra555]

SAME😂

[@Omg_sade]

They choose a few to feature on that landing page, but they have an actual shopping page dedicated to black owned brands. So many great ones! I hope you’re able to do an updated video so those brand can get their kudos as well! Thanks for putting us on though

[@shap.2436]

….Design Essentials, TGIN.. if you scroll all the way down “Black Owned/Black Founded,” the rest are there.

[@TheKhaliente]

Hahaha, not the filmed before beef, note LOL😂😂😂

[@savannahb.223]

I like Qhemet Biologics burdock root butter cream, hydrating balm & pomade. Sephora used to carry this brand, and now Ulta does.

[@andreamagwood7050]

They still have plenty of Mented products, you just have to go to the Last Chance section. When I say a lot, I mean all. Just have to find the right store. I don’t understand why they’re still full price though.

[@ToriSimha]

Kreyol Essence. Their hair oils are amazing 🙌🏾 the mango papaya one is my fave

[@ayanna4490]

Bevel is amazing! My boyfriend has been using it for years.

[@drdiva219]

Curl Mix is AMAZING!!!! They have just gotten into stores, but the brand has been around for years. I started using it when it was a naturals diy kit brand.

[@bobyvino8571]

Im a man and I watch every one of your videos :) and I love bevel actually!

[@Mane.ci_look]

Homebody cbd soak is amazing.

[@itsme_khee]

Golde is amazing! The coconut collagen makes my drinks so creamy and delicious. Try it in a matcha (which they also sell matcha powder, just not at Ulta) latte at home *chefs kiss* 💚

[@pdobani]

Janettotty is a Europe black owned brand. Made in Italy founded by a Nigerian lady based in Germany. Ship all over Europe. Maréna Beauté is a swedish black founded brand. The brand founder is from Senegal. They ship to Us/Uk. They have 25% off sitewide right now. Their products is really good

[@cocolacegiggles6896]

I love beauty stay happy to see ulta is now carrying them as well!!! There are a couple listed I can’t wait to try!!🎉🎉🎉🎉

[@Shanygne]

Purr

[@KayMccullenissoclassy]

Curlmix was on shark tank

[@BeeStokesStyling]

I love the buttah skin care

[@Colipopkola]

I've looked at this list before and I definitely don't remember some of these on here! Glad to see they are getting more brands! 💯

[@nancykerrigan]

You're right about Fenty being in Ulta and at least some target stores because of their partnership with ulta. Though I don't think they have the full line of products.I like Beautystat while trying some of their products. I'd get their full-size products but they're sooooo expensive. 😢

[@Shanygne]

Babyyy them prices made my mouth drop

[@thatgirlbrinna7927]

I know everyone hates Drake but those candies smell amazing lol

[@JD-zw5os]

What lip gloss are you wearing, does it have a pink tint? It’s gorgeous on you. But you’re gorgeous anyway 🎉

[@LorenzDominique]

I can’t believe I paid $50 for that safety razor from Tristan. Lol. But I guess it’s a value compared to some other competitors

[@Shanygne]

Do we like it tho? 👀

[@Earthlycousin]

I had my safety razor for 6 years. Best investment

[@LorenzDominique]

@@Shanygne yes. I’ve had it for years now 🤣

[@skylie4391]

🖤🖤

[@oklahomaproud6665]

Me, a white girl with perfectly straight fine hair: *immediately buys Bevel for my Egyptian boyfriend who keeps using my white girl hair care*

[@EB-sl9nk]

don't forget Alicia Keys brand

[@andreamagwood7050]

Yes, Keys Soulcare.

[@looool8250]

first!