1950s GENERAL TRUCK TIRE KRAFT SYSTEM RECAPPING "REPORT ON MILEAGE AND MONEY SAVINGS" 62984

Report On Mileage And Money Savings is a short film promoting the money-saving tires of General Truck Tire and the Kraft System Recapping. It probably dates from between 1946 and 1952.
A man drives a truck on a highway (00:30). A dump truck pulls away from a gravel pit. The film shows various shots of trucks hauling different loads (gravel, livestock, oil). A truck pulls up to a highway toll booth (02:07). A chart shows the various costs of owning and operating a truck (03:32). Close-up footage shows the tires on trucks as the trucks drive on various types of roads, hitting potholes or other uneven road surfaces. A man peels back the rubber layers of a General Truck tire (04:21). A close-up shows the shock-absorbing squeegee rubber layers of the tire. Slow-motion footage shows a tire hitting a pothole and absorbing the shock. Trucks drive on highways and some trucks feature company names, including “Grand Bed” and “Norwalk.” A truck drives down a rural road. Footage from the point-of-view of a truck driver shows viewers a General Tire shop (Interstate General Tire) as the truck pulls up to the garage (08:12). A man starts the Kraft System Recapping process as he examines a truck tire. The tire is buffed, rebalanced, and has cold rubber camelback applied to the tire. Two men open the curing mold and remove a reconditioned tire. The film closes with various trucks driving on highways, in forests hauling logs, and driving on a dirt road in what appears to be a mine.
Founded in 1915 by William O'Neil and his partner, Winfred Fouse, General Tire and Rubber Company was an outgrowth of Western Tire & Rubber Company. At the time, General Tire entered a market with over 300 competitors, but was determined to get a market share of replacement tire sales. The first tire that General Tire mass-produced was the General Jumbo, a pneumatic truck tire that was first in its class of tire. In the mid-1920's, General invented the General Balloon Jumbos, the first tire to only need 12 pounds of air pressure revolutionizing all tire manufacturing concepts. By 1955, General finally entered the passenger car replacement tire market. General Tire and Rubber Company changed their name in 1984 to GenCorp, Inc, before getting purchased by Continental AG of Hannover, Germany in 1987. Presently, General Tire is wholly owned subsidiary of Continental Tire North America, Inc and leads the pack in development, production, and marketing of quality tires for automobile applications.
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[@lewiemcneely9143]

Thanks Periscope! I don't know about the tires but I got to drive a single axle van body White like the one shown so much here. It was a powder wagon Austin Powder had and after they got through shooting I got to take it back to the 'barn'. It had a 6-71 GM/Detroit with a 10-speed Roadranger. I had a big grin for DAYS afterward! Thanks again!

[@samiam5557]

I remember being able to buy retread snow tires in the 70s no longer a option its deemed unsafe now.

[@1616Wildcat]

Not true.

[@dylanbyrd7010]

Great film!

[@brendaproffitt4807]

Pretty awesome ❤❤❤❤❤❤ thank you so much

[@ViktorKamera]

7:18 !!!!!!

[@johnbockelie3899]

Ah. , recaps, I often see remains along the roadside.

[@20alphabet]

General Tire has nearly always been a very poorly managed company with oftentimes a vastly superior product at any given time.