1966 Buick Riviera: The Original Personal Luxury Car

Did you know that in 1966, the Buick Riviera was dubbed a "personal luxury car" before the term even became fashionable? Let me take you back to a time when the Riviera wasn't just a car; it was a statement.
Picture this: It’s mid-60s America, a decade of unbridled creativity and aggressive innovation. Amid this electrifying backdrop, Buick unveils the 1966 Riviera, a car that dared to blend the brute strength of a muscle car with the elegance of a luxury cruiser. Let’s pop the hood and take a deep dive into what made this car so special.
First, let's talk about the heartbeat of the Riviera - its engine. Nestled under that expansive hood is Buick’s formidable 425 cubic inch 'Wildcat' V8 engine. Producing a robust 340 horsepower and a mind-boggling 465 lb-ft of torque, this powerplant wasn’t just about numbers. It gave the Riviera a catapult-like delivery of power that could leave any competing driver glancing twice in their rearview mirror. Imagine firing up that engine, the deep-throated growl resonating through the car as you press the pedal - it’s a visceral experience.
Now, onto the performance. This not-so-quiet beast could accelerate from 0 to 60 mph in about 8 seconds-a remarkable feat for a car that weighed around 4,300 pounds. The Turbine Drive Super Turbine 400 automatic transmission was silky smooth, making this hefty beauty surprisingly nimble. And the suspension? Let's just say it was crafted to give you that 'floating-on-clouds' feeling without compromising the cornering prowess. Buick managed to strike a delicate balance between comfort and performance.
But the Riviera wasn’t just an engineering marvel - it was a cultural icon. It represented a time when American car manufacturers weren't afraid to push boundaries. The car's sweeping lines, hidden headlights, and distinct fenders were nothing short of revolutionary. Designed by the legendary Bill Mitchell, it embodied what many consider the zenith of American automotive design. This car wasn't just parked; it was on display, exuding class and a sense of grandeur.
Now, a couple of fascinating tidbits about the ’66 Riviera. Did you know that it was one of the first cars to feature a rear axle ratio tailored specifically for performance driving while maintaining fuel efficiency? This is long before the days when you could toggle driving modes with the touch of a button. It was also one of the initial models to offer a "Quick Start" feature, ensuring that the engine would fire up with minimal effort, even on those cold mornings.
And let’s not forget the interior, a domain of plush elegance. Luxurious bucket seats, an aircraft-inspired instrument panel, and that signature wraparound dashboard - stepping inside was like entering the cockpit of a private jet. The attention to detail was meticulous, and everything was designed with the driver in mind.
So, whether you’re reminiscing about the days when you first saw this car rolling down the street or you’re a classic car enthusiast looking to rekindle the golden era of automotive brilliance, the 1966 Buick Riviera stands as a timeless testament to what can happen when daring design meets unapologetic engineering prowess.
This car isn't just a ride - it’s a journey into the heart and soul of mid-60s America. So, there you have it, the 1966 Buick Riviera, a car that redefined luxury and performance in one elegantly wrapped package. What more could you ask for?

[@IndigoMason1l1l]

Amazing car.

[@lisawestby3574]

Beautiful stunning car 🚗 😍 😊❤

[@greggstankowski5073]

In the early 80s , I had a 69 gs, these cars ooze class!

[@johneddy908]

This version utilized GM's FR platform which was shared with the front-wheel-drive Oldsmobile Toronado. One year later the Cadillac Eldorado was also FWD and utilized this platform.

[@KenanTurkiye]

Yeah I clicked on this vid admiring how beautifull the car is, than a bridgeport 13B rotary engined red Karmann Ghia entered my mind and I'm in bliss.

[@ThomasButryn]

My family owned a '66 Riviera. It was a wonderful car!

[@user-ov4mk9ox8y]

Retired couples with money owned them. Then they went to the Latino low rider market (no money). I was so wrong about this car. Buddy bought an early 1963 with factory leather for 600. Cdn. : guy had a drug bill to pay, and had to pay FAST. Powerful, you'd see it pulling small RV trailers to Vegas all the time.

[@user-by9qd4wv7o]

First year for this body style. Last year for the 425 nailhead. A real treat!

[@robertchristie9434]

So what was the '63 Riv? The '66 Riv was gorgeous, Two buddies of mine owned them & loved them. But the first personal luxury car was the '58 T-Bird. Some say it was the '41 Lincoln Continental or the '37 Packard Darrin.

[@anthonynelson9136]

Quick start feature?