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Inaugurated on 27 May 1967 in a blaze of glorious celebrations, Le Byblos and Les Caves du Roy have contributed from their very earliest days to the international renown of Saint-Tropez, without ever losing sight of their primary vocation: to provide comfort and pleasure. For this fiftieth anniversary a whole host of sumptuous surprises were in store, right through until summer’s end. Celebrations galore, luxurious, joyful and fun-filled events that engraved in the memory of all who had the chance to be there and that have been widely reported in the society pages of the international media.