1970 Dodge Challenger (commercial)

[@281shaker]

The actor playing the cop in the video is named Joe Higgins. Great guy. I spent two weeks at his house in Hollywood (1974) after he married a good friend's mother! I also owned a 1970 'Cuda for many years. Great memories. Too bad this old footage isn't in better condition.

[@danj1701d]

"Ya'll in a heap 'o trouble there, boy!" Classic TV ad character!

[@ohuigin818]

Haha! Nice JETZ. I actually emailed Dodge asking them if they'd like to reinstate the safety sheriff campaign, and they said no. The reason I asked was because my grandfather was the safety sheriff himself, Joe Higgins. I still have all of his gear from the commercials, the uniform, holster, even the gun. I'm a proud owner of a 71 Challenger and in the market for a new challenger as my daily driver. Maybe I'll email dodge again...although the current freedom commercials aren't bad either

[@drummerbuzz]

yo in a heap o trouble boy! God I love the old mopar commercials!! thanks for posting!!

[@octane130]

@smoooth517 : Joe Higgins, the "Dodge Sheriff" and a character actor in movies and TV was also my neighbor in Northridge, California in the late 1950s and early 1960s. His two sons were friends of mine when we were kids and they were the same ages as my brother and me.

[@octane130]

@pieword : Yes he did. Joe Higgins was a neighbor of mine when I was a kid in the late 1950s and early 1960s and the Rifleman, Chuck Connors (among a lot of other actors) would come and visit he and his family regularly. Chuck Connors sometimes carried his famous Rifleman TV show Winchester in the trunk of his metallic turquoise Lincoln Continental and would occasionally pull it out to show us kids. Quite exciting!

[@spirit2212]

Wow !! What a work ! A big congratulation from France, here the Charger is unfortunatly very expensive and rare...

[@fairnorth]

Super fantastic !! I have thought about this funny great commercial for decades !! This advertisement is an out of this world classic ! Why don't they remake it ? Oh, I do remember another version of this same ad, when the sheriff says "Boy, you're in a heap of trouble !

[@displayfireworks1]

One of my favorite old car commercials to bad there is not a better quality

[@FARTYPANTS30]

these commercials are great!

[@JohnKelm]

Great clip. I'm sure "Smokey and the Bandit" was based on these ads even though Bandit drove a Firebird. This sherrif was played by a guy named Joe Higgins. I got his autograph on a Dodge bumper sticker at an auto show back then. Thanks for the memory.

[@Rvnghstwlf]

The motor went into my 69 Roadrunner and the body I sold off, this was back in late 70's early 80's. I miss the Roadrunner more, had to sell it in 86 when my wife and I moved out of state.

[@evanjay1]

My dad has a 70 Challenger. Great car.

[@SpaceAceTX]

The 70's. The greatest decade ever. Best clothes, best music, girls with long straight hair, best TV, best movies, the drive-in and going to it in the best cars 1970 'Cuda, Superbird, Challenger, Nova SS, Boss 429, man talk about American Muscle at it finest 1970 was the year!!!

[@Rawshorts]

cool commercial.... love the car

[@Rawshorts]

cool commercial. great car

[@paharamia2009]

Love this commercial, actual remember the ad when the car was new. Does anyone know where there is a better copy with more clear video?

[@JohannesDT]

Dodge Challenger? Heap of trouble? That's a contradictio in terminis my dear friend :p One of the finest cars ever built. Proud to own it!

[@ivanack]

@ilovecats748 That's the Dodge Safety Sheriff, Sheriff Higgins (great guy).

[@JETZcorp]

I've got an idea for a new Challenger commercial. Have two guys in a Prius at a stoplight, when a Civic with a massive spoiler and bodykit pulls up. The light turns green and both drivers put the pedal to the wood, and the cars accelerate gently from the line. One guy gets out of the Prius (while it's "acclerating") and walks home. The race continues for a few seconds, then a Dodge Challenger blasts past both of them and stops at the next light. It's the guy who got out of the Prius!

[@Amras0407]

@JETZcorp That would be the most awesome commercial ever.

[@starbearry]

@SwiftJonny Great idea only the NAACP would have a problem with the word 'boy'

[@SwiftJonny]

They should do a remake of this commercial for the new Challenger!

[@sigreento]

@gschoneman Thank you thats very knd of you. Due to finacial reason I wont be able to finish my project til later this year but your advise is just what I needed, Thank you again, Peace.

[@DJuggz06]

WOOOOH Barry Newman was Dodge material in VANISHING POINT!

[@George_Ericksen]

i know the actor that played the cop. He used to be my neighbor when i was living in Burbank 15 years ago.

[@mrgears]

Yep.... I miss my 70 Challenger R/T 383 Magnum 4spd

[@Rvnghstwlf]

Miss my 70 Challenger, 383 Magnum & Automatic,

[@CarlAquinoTBPR]

a real classic car

[@weigary]

im with you there, although looking at the 08 model, Its surprizingly simmilar to the '70.

[@WINSOXWIN]

Now I know where Jackie Gleason got his character "Sherrif Buford T. Justice"! For the Smokey and the Bandit movies in the late 70's. That's too close to be a coincidence. Awesome.

[@GenericGene]

Awesome -

[@phorse323]

my pops had a special edition,it had a smaller rear window..

[@Onneff69]

@281shaker The actual film is fine; the problem is the transfer itself - and the compression. :(

[@40intrepid]

You know Joe Higgins laso appears in a Dukes of Hazard episode, as Big Jim mckenzie in season two?

[@Hot80s]

the original Buford T Justice without a doubt.

[@Carolyn665]

@silentrain45 How are you at building a time machine?

[@ItsMrNello]

@JETZcorp thats actually a pretty good idea for a commercial.

[@peter455sd]

-If the Dodges were still like that,i shure woul'd be Dodge material too!

[@mta415]

@JETZcorp now THAT would be bad ass!!!

[@Loco4Locomotives]

This commercial was dropped as a result of the Ohio Highway Patrol's complaint that this was degrading to law enforcement. They threahened to stop buying Plymouth brand police cruisers. Money talked....

[@ohuigin818]

@fairnorth They can't reuse the safety sheriff spokesman because Joe Higgins bought the character from Dodge.

[@piedpiper853]

Junior PUT THE EVIDENCE IN THE CAR!

[@sigreento]

Can anyone give me an advise. I got a 70 challenger with less motor almost done with all the work's that needed to be done. It originally came with a 318. What I motor can anyone reccomend that should put in. We can skip the big blocks (no money for that) but I do want something as a daily driver. Peace to all.

[@DZBLND]

haha that's awesome! That sheriff has a good eye

[@DylanMcCoolVideo]

i am dodge material

[@Janet.king86]

was this recorded with a piece of styrene foam?!

[@newby0713]

Now I can be dodge material!

[@RandallFlaggNY]

Yur' gonna' need a safety inspection...

[@thelastcupofsorrow]

I´m sure, I´m Dodge material too Si estoy mas que seguro yo tambien soy material Dodge

[@fr8hauler]

Why are we comparing two COMPLETELY different cars? The Challenger's a classic, get over it!

[@JETZcorp]

@juliojrdn No, I didn't. I just assumed they wouldn't even consider it, but after seeing the Challenger commercial dubbed, "Freedom" I don't think they're as politically-correct as I had thought.

[@RandallFlaggNY]

"YA'LL DRIVE CAREFUL NOW, HEAH!"

[@Night_Diver81]

I concur

[@VilliViking]

im gonna get me one of those, "american muscles" ain't nothin' better.

[@ilovecats748]

the policeman sounds like officer Buford T. Justice from smokey and the bandit =p

[@kylecephus]

Buford T. Justice was modeled after this sheriff

[@TonyBeazley]

Sheriff Buford T. Justice....!!!!!!

[@JACTheGame]

What id give to have a challenger

[@sn1zzo]

@JETZcorp Now I must say, I dont like import bashing. And halfway through reading your post I was planning on replying & talking trash about American cars.... HOWEVER, when I got to the end, I must admit, that would be a great damn commercial :)

[@machone7I]

they actually react the same when they see new challengers. at least here whrere nowbody knows about it.

[@normanc82]

@JETZcorp LMAO thats a good one i like it

[@SirMosesWellington]

Great commercial, but I can't give it a thumbs up because of the quality, looks some bad converter messed with the quality big time.

[@insaneiaq]

Somebody show me a Nissan from that same time eara that can hold a candle to that Challenger. You can't compare a modern car with one thats 30+ years old. Its just not possible. BTW, I own a 77 Datsun 280Z so i know a thing or two about Nissan's of that time frame. I'm telling you, there is no comparison. I love my Z, but this thing has 10x the power.

[@funniedoug03]

Damn, if i could go buy challenger for $4000 now...

[@AndroidTap]

could this be literally any worse quality

[@jahoodunrama]

open roads dont have corners.

[@airmen65]

preach man, preach!!! and muscle cars don;t need to corner.... thats what drifting is for. :D

[@Night_Diver81]

I didnt even mention a 350z. But think about this.... You the open road... in the challenger flyin down the hiway and suddnly you catch up to a new Honda Fit. You kno you have lots more power but whats this?... a Corner... ahh yes a corner in the road... and suddnly your changler is having the hardest time keeping sight of that little honda fit... intill you cant see the fit anymore at all. And you realize that having lots of power and no handling is lame. Nissans have boath.

[@AidanTA]

@gasmanswag96 Ha ha! Good one. No, just the film stock has aged badly, I'd say they just used cheap stuff at the time for ads etc.

[@Night_Diver81]

A stock Nissan.... off course I kan name a few that can. A STOCK Nissan Skyline R34 GTR. A Stock Nissan Fairlady Z twin turbo. And ohh yea... please do look this one up if you dont belive me but a but stock Nissan R390 GT1 Road Car would kill it and anything Dodge has ever made including the newest viper. Please check the specs. (and Im aware that a R390 was priced at almost 1million Im just trying to prove a point in responce to your statment.)

[@Razastar1971]

i wish i was born 41 years ago with 6k $ in my pocket..

[@305pride]

haha holy shit this is awesome

[@weigary]

mee too, i know it wont happen because i live in a shithole called UK where there are'nt any Challengers and it would cosrt alot to run. If i lived in USA i would plan on buying one though.

[@JPacheco91]

the challenger is way better than the charger...

[@HUMMER4XMORE]

loll sweet commercial. not like new stupid car commercials

[@BlargeMan]

My dream is to hollow out the body of a 1970 Dodge Challenger R/T and take out the engine, put in a Fuel-Injected 392 Hemi V8, a puxton supercharger, racing tires, anti sway bar suspension, and an automatic transmission. NO NOS! IT RUINS YOUR ENGINE!!!

[@spiderbear78]

haha. i likes that car

[@Dimwooo]

sexy sexy car

[@OrangePHX]

weird commercial.

[@weigary]

Where do you live? And Uk was good like... 30 years ago. now it needs a good nuke.

[@StoneCold75]

LOL, "Careful now Boy"...Imagine if they used a black actor for the driver lol

[@kaox44]

Great commercial, but it's a car only a confederate would love.J/K!

[@70moparbaby]

haha im 14 and i own one lol

[@Night_Diver81]

Umm... First off... why are you Playing the Race card.... Second who are you talking too?,.... Thrird... how do you know someone is white or not...... because IM NOT WHITE... and 4th off..... I love RX7!... My favorite car hands down.

[@doraran5158]

…and the guy the cop's harassing is white!

[@Kooly1]

haha darkrx777 just call u white boy? DARK your bragging about a challenger (which theres reason to definately)....thats the Whitest car!