1970 Dodge Monaco Dealer Promo Film

[@hermanbinngavionohermanbin8371]

Beautiful strongly built and got powerful engine..too bad todays society does not allow this greatness to resurface.

[@100aceswid]

Cupcake society.

[@jinglejazz7537]

my dad had a 70 monaco. two door, auto. stick shift, bucket seats. people called it the big red beast. I'd race someone from one light to the next, one block, you'd see the gas gauge drop at the next light. sweet ride.

[@TomSnyder-gx5ru]

I was a kid when these came out and I thought those slotted back up lights were cool as hell!

[@twilliams8041]

We had a 1970 Dodge Polara Custom sedan in brown. A big boat, but it did have super soft and quiet ride as I recall. Smoother and quieter than any car today for sure....

[@ThatShitGood]

If i get one and it’s shaky and bumpy due to mileage, how can i make it smooth and non shaky and bumpy again? What upgrades should i do?

[@MrTommyboy68]

I only remember seeing ONE Monaco with the rear seat shoulder option. That was our local dealer's personal demo. He ordered EVERY OPTION AVAILABLE (and it had 2 pages of window stickers.) Most manufacturers offered it, but have only seen a hand full over the years. Also, LOVED the super light option. Illegal in some states. I had a Monaco wagon with it.

[@larryhawkins3294]

It must have stickered out at about $6K or more with all those options. Automatic Climate Control and a Brougham package with 50/50 divided front bench seat was also available.

[@MrTommyboy68]

@@larryhawkins3294 I don't remember the exact sticker (I was to much in awe of the car and the two window stickers) but it was more than $6000.

[@bradparris99]

My grandfather's car had them and were maybe worn twice. When I got the car in 1974 at the age of 16, I did wear the lap and shoulder belts. Kind of a no brainer.

[@MrTommyboy68]

@@bradparris99 Yeah, I saw some early crash tests of kids in the back and they suffered some serious back injuries from the impact and the folded at the waist. I've been a seat belt fanatic since 1968 (my father bought a new VW square back and they had the 3 point belts) and Ralph Nader's book had come out and i was discussing it at the dinner table and the next day, my dad belted up. Us in the back only had seat belts. Glad to say we never were in an accident.

[@bradparris99]

@@MrTommyboy68 Growing up, my dad had a 1968 Electra. He would get in, turn the ignition, hit the lighter, buckle his lap and shoulder belt, light a cigarette and take of. Never mind that neither me or my brother had on even a lap belt. When I started driving, I too sort of became a seat belt fanatic. One night in 1978 a drunk driver in a 1978 Cadillac Fleetwood hit me head on. He was wearing his 3 point belt but had the shoulder strap under his arm- basically a 3 point lap belt- and suffered severe head and chest injuries from the steering wheel. His unbelted passenger partially went through the windshield with moderate injuries. I on the other hand had only bruises from the lap and shoulder belts. As I said before, wearing seat belts was a no brainer.

[@rightlanehog3151]

I miss back seats that actually fit adult passengers.

[@davidallen5776]

When real men drove real cars!

[@destry232]

0:54. Jason piled on the miles after just one day.

[@dfestus]

It was absolutely breathtaking how quickly these cars rusted out.

[@muffs55mercury61]

The 1969s and 1970s were largely the same (69s had the ignition key in the dash) Beautiful cars. I think most of these were junked when the price of gas hit $1 in late 1979/early 1980. At the time I remember seeing them in the papers offered from $300-400 range. I had a 1970 Monaco wagon, loved it and it was a great hauler. Paid $400 for it in 1983. Sadly the tried and true 383 engine would end production at the conclusion of the 1971 model year.

[@jamesrecknor6752]

Depreciation was terrible for new car buyers, and garage kept, low mileage 7-10 year old cars were a terrific bargain in those days.

[@jasongomez5344]

I like the way they talk about the leaf spring suspension as though it's an advantage.

[@CalledbyGrace-zs1dl]

And if they could get away with using it today, they would to pinch pennies and raise the price to make the public think it an advantage 😂

[@speakfreeley4473]

I reckon just about all the Monacos would have had auto boxes fitted.

[@davidgold5961]

1:31 there’s a fly on the dashboard

[@VADELMAHILLO-tt9dx]

MY DREAM CAR ALONG WITH BARRACUDA HT

[@larryhawkins3294]

In 1970 the Dodge Monaco was price competitive with the Chrysler Newport, Ford LTD Brougham, Poniac Executive, Mercury Monterey Custom and Buick LeSabre Custom.

[@michaeltutty1540]

The Monaco was nicer in trim than the Newport, which was quite down market. Newport Custom was much nicer. Monaco Brougham was getting close to New Yorker in terms of finishes.

[@apl175]

In an era when car makers didn't emphasize safety, it looks like Monaco had shoulder belts for outboard rear seat passengers - something some cars didn't have until the 90s.

[@bradparris99]

Yes, and Harrison did not wear his shoulder belt like everyone else. Hardly anyone used a shoulder belt or even a lap belt back then. My grandfather bought one in 1970 and the rear shoulder belts were an option and he opted for them even though he never used seat belts- guess he felt safer just knowing they were there. I ended up with the car when I turned 16 in 1974. For some odd reason I put on both the lap and shoulder belts one night and really liked the way the car drove and handled when buckled up and got into the habit of wearing them. All my friends thought I was nuts for wearing seat belts- especially the shoulder belt. At the time, I thought it was pretty cool and "mature" to buckle up, especially with a cigarette in my hand. Fast forward to one night in 1978 coming home from college. A drunk driver in a 1978 Cadillac Fleetwood hit me head on. He was wearing his three point belt but had the shoulder strap under his arm so it was basically a three point lap belt. He had severe head and chest trauma from the steering wheel. His unbelted passenger was partially ejected through the windshield with fairly minor injuries- surprisingly. My car was totaled but I only had bruises from the lap and shoulder belts and walked away. Rarely could I convince any of my friends to buckle up when riding with me- usually just the lap belt. Only once do I remember all four shoulder belts being worn at one time. Thankfully times have changed.

[@michaeltutty1540]

Shoulder straps were a dealer installed option on many cars back into the mid-60s. The owner's manual for my 69 Acadian 2 door mentioned them. The mounts for rear shoulder belts were mandated as of 1968, I believe. Rear lap belts were an option on that Acadian, and one the car did not have.

[@bradparris99]

@@michaeltutty1540 Michael, thanks for the reply. Having the belts and wearing them were the problem as very few ever wore a seat belt back then. Did you wear the belts in your Arcadian? If you did, you like I were in the minority back then.

[@paulcheek5711]

more beautiful and bigger than anything today..

[@miffedmax]

I have shown new cars to many friends. Many friends have shown me their new cars. And not once in all my years on this planet have ANY of us commented on the side marker bulbs.

[@jamesrecknor6752]

The Jonses were awe struck and envious of my side marker bulbs

[@glennzevallos2841]

These big Dodges were also popular with flleet companies and Law enforcement agencies!

[@melrose9252]

Glenn Zevallos Popular because of a low bid.

[@5inthehole]

A lot of police used these cars...you could stuff more criminals per dollar in the back seat!

[@adamtrombino106]

@@melrose9252 They were low bid, true, but they had the best most complete police package in the industry at that time, even better than Ford's, which was damned good! The 727 was the best in the industry, better than Ford's C6 and GMs TH400, though both of those were good. Fleets and Taxi services could get their C bodies with or w/o hd chassis features, in very stripped down models if so desired. The nearly indestructible 318 and 225 6 could be had as economy options. Police cars had the excellent 8 3/4 rear end, nearly as good as Ford's 9 inch and way stronger than GM's 12 bolt. Police cars had 11x3 frt and 11x2 1/2 rear drum brakes borrowed from 1 ton trucks, std. Frt 11.75 discs with BUDD or Kelsey/Hayes 4 piston calipers were optional. Combined with 11x 2.5 rear drums, they had over 350 sq/in of rated brake area. If you wanted more stopping power, you had to buy a Vette. Chrysler worked closely with Goodyear to produce special high speed tires that were wider and had stronger sidewalls, for police use. Police suspension packages had increased positive caster angles for better high speed stability and faster returning to center steering coming out of a turn. This was something both Ford and GM were sorely lacking. It is true though, that these cars were prone to rust, and also had a real problem with vapor lock.

[@chrisxaf1237]

@@adamtrombino106 727 was the best until the th400 came out

[@efandmk3382]

They were popular with police and state patrol because they were fast.

[@josephjames259]

The guy they pick up at 4:00 sounds like Tech in the service training movies.

[@codysmith9813]

My guess is it is him.

[@bobwalsh3751]

Seriously it's called the Rim Blow? Did nobody see the obvious sex puns in that name?

[@bramlintrent1145]

When Jason picked his up yesterday, he found himself in dire need of a tilt Rim Blow!

[@tjm3900]

Anyone count how many times BIG is mentioned ? If you see any of the Land Yachts from this era on the road today they sure stand out!

[@kenhart5259]

The electric rear window defroster was the best.

[@belloa3026]

These car rhode s smooth and easy to steer not like the garbage they make these days

[@deckerhand12]

Shame they stopped making cars like this.

[@timbuktug3321]

Stopping cars like these was a mistake

[@jamesrecknor6752]

Yes, but I enjoy driving a frameless, freak wheel drive angry faced pile of plastic that costs a fortune to repair. lol

[@kingelvis7035]

Monaco: the "Buick" of Dodge. So this is saying you couldn't get a 383 4bbl, but instead dual exhaust or single exhaust 440s.

[@jamesaandf]

I think that’s correct. I worked at a Dodge dealer then and never saw a 383/4 in a Monaco. I think the thinking was you may as well step up to the 440/4 non-performance or the even better hypo 440...which I saw quite a few off.

[@JWROWE3]

One has to wonder how many came down the line with the three-on-the-tree transmission. I'm surprised it was even offered. And did they even mention the SuperLite in this at all???

[@socalltd]

Probably a few here and there. I knew an older lady with a 3 speed column shift in her 64 valiant a very long time ago. .

[@rightlanehog3151]

They did it so they could advertise an unrealistically low price.

[@socalltd]

Not unrealistic, say a starting price for the model. you can have a similar car with a fury or polara model with less standard equipment in a lower starting price. a few were probably made as a base car or if you wanted to, order one with your choice of options in it

[@MisterMikeTexas]

@@socalltd But that was a Valiant. 3 speeds were common on 63 and 64 Valiants, as were the Slant Sixes.

[@socalltd]

That's true. I know thru the mid 70's, manuals and base engines were around and many engine choices with both transmissions depending on the model.

[@arnaldosandoval453]

When a Judge and Banker take an unregistered car to the Golf club, nobody will fine them

[@mrbigvolume6066]

l know I always park in the fairway

[@dhranch4627]

All these people are dead. The Monoco is parked next to an abandoned building on a dirt lot and filled with newspapers from 1981.

[@UfoDan100]

Last year we were backed by silver and 10 years later, by 1980 you could no longer get a big heavy nice American car like that beauty !

[@efandmk3382]

What has being backed by silver got to do with it? These land yachts disappeared because the Japanese presented us with the choice of something more economical and reliable. These cars were expensive POS.

[@jamesrecknor6752]

@@efandmk3382 Under powered, cramped, noisy, rust prone death traps from Japan in the 70s were great, especially the Mazda that would lock up it's engine in 20,000 miles.

[@davefinders8106]

That's a nice looking (DODGE MONACO) !

[@SITRUUNAKAKKU-kl3sf]

i like it.. i wishd id had 2 dodge monacos

[@briannumme9337]

The banter sounds homoerotic...

[@efandmk3382]

???????

[@somersetdc]

I don't ever remember seeing a Monaco with rear backup lights at the top of the rear fenders above the rear bumper. There shown as slats. It must have been only the very top of the line model that featured these backup lights.

[@jamesaandf]

That feature was one year only on all Monaco’s.

[@martinliehs2513]

My parents had a 1970 Monaco 500. It did have the 5 slotted back-up lights. The one thing that I have never seen is the Dodge "fractured deltoid" logo stamped into the bumper like the car in the video. Also, the rear seat shoulder belt must have been a rare option on any car 50 years ago.

[@gastonave]

Chrysler built durable, high quality vehicles back then. It's a shame how far they have fallen.

[@rickypresley1593]

Except they rusted so badly and so quickly.

[@gastonave]

We had a sixty something Dodge Dart and Monaco when I was a kid and neither of them ever had a problem with rust. We lived in Texas though so perhaps it would have been different if we lived somewhere that salt was put down in the winter.

[@rickypresley1593]

Yeah, I had a 1970 Polara that spent its first eight winters in Cleveland, Ohio. The body had so much rust on it that we ended up just taking the motor out and putting it in a different vehicle.

[@fairfaxcat1312]

This is a dealer information presentation. The idea is to help the dealer sell the automobile. The automobile the dealer will be selling is the Dodge Monaco automobile. The more Dodge Monaco automobiles the dealer sells the more money he will make.

[@hugglescake]

@ 2:36: Rear shoulder harness? How novel.

[@bradparris99]

They were an option and I think my grandfather was probably the only one to order them. They were worn only a couple of times, begrudgingly at that as were the other belts.

[@michaeltutty1540]

@@bradparris99 Rear shoulder belts were a dealer installed, factory authorized option. The mounts were built into all of the cars, as was mandated.

[@bradparris99]

@@michaeltutty1540 It's a shame more people didn't order the rear shoulder belts and wear them, however with front seat lap belt use so low and shoulder belt use even lower, I guess rear seat belt use was almost non-existent and the shoulder belts would never have been worn. I was that rare teenager that actually wore both the lap and shoulder belts when I got the car from my grandfather in 1978 when I turned 16.

[@shiftintohigh5564]

Wow! Paint miss match! My dad had a gold one. 👍. I would love to have a 2dr now.

[@jasongomez5344]

What's the round thing on the right side of the front grill, between the lights?

[@glennzevallos2841]

The optional Super Lite, which was a cautious attempt at installing factory driving lights. It worked well enough but low customer interest killed the option.

[@montinaladine3264]

@@glennzevallos2841 Thanks for explaining. I was wondering what that was and waiting for them to mention it, but they never did. Interesting!

[@montinaladine3264]

I was wondering too, now I know

[@michaeltutty1540]

Super Light was an auxiliary driving light that only worked when the headlamps were on low beam. It had to turn off when the high beams were on because cars could only have 4 bulbs above the brightness of the parking lamps on at a time.

[@paulscontainersltd.4020]

Where can I get a car like that ??

[@5inthehole]

The junk yard

[@paulscontainersltd.4020]

Which junk yard ? Want the car to be perfect

[@5inthehole]

Paulsaulsilverman S -It wasn’t perfect when they made it. They used lower costing parts that would be in the Chrysler line of cars to keep the price down.These cars were more prone to problems and accidents because of this. That’s just how it use to be....driver safety wasn’t a big concern back then.

[@paulscontainersltd.4020]

Brady Dog What parts were used to lower the price ?

[@5inthehole]

Paulsaulsilverman S -Imperials were Chrysler’s top of the line cars that had every option in them beefed up suspension parts, front disc brakes ect ect not found on these cars. Similarly for the New York....Ghey were higher quality cars which, of course, made them more expensive than these cars. The base engine in an Imperial in 1970 was the big 440, in the New Yorker was a 413. Plus, they ran of 4 speed-Tork flight transmissions, this has a 3 speed in it.

[@chezsnailez]

Not lichen those slotted backup lights. We'll wait for the '72s...

[@merc-ni7hy]

the banking business must be good?...let me tell you how little it costs when you are embezzling the coin to get this...why its practically free

[@dieselcoondog]

I lost count of the number of interior options. With only rudimentary computers. Try to find a interior color other than black these days. Three on the tree must have been for fleet only, some sadistic cab companies perhaps.

[@DTD110865]

@@dieselcoondog Nah, that was just for your average driver. The Polara Taxi Specials were the ones for fleet only.

[@davefinders8106]

Bernie Madoff imbalazed about $50 billion 😢💸💳💰🙏 !

[@codysmith9813]

I bet gator grain top was very rare for these.

[@bonifaciofuentes9583]

I got a 73 monaco two doors

[@DTD110865]

The 72-73 Monacos were nice-looking.

[@isalite]

Post a vid!!!

[@AnthonyEvelyn]

These guys the promo is catering to are older professionals who would rather buy a Chrysler New Yorker or Buick Park Avenue.

[@5inthehole]

Exactly, older men with money in their pockets who don’t want to pony up the cash for a New Yorker or Imperial, which were far superior cars.

[@DTD110865]

@@5inthehole And with no more Plymouth VIPs after 1969, the only full-size luxury car below the Chryslers was the Monaco.

[@5inthehole]

DTD110865 Vergil’s point

[@larryhawkins3294]

Plymouth did have the Sport Fury Brougham which replaced the VIP.

[@larryhawkins3294]

There was no Buick Park Avenue in 1970. Buick had standard, Custom and Limited versions of the Electra 225.

[@vr4787]

Fix the cigarette lighter!

[@michaelgraham2347]

Mopar a.c. was freezing people back in the days if you set it on the dessert only setting

[@metalox88]

Currency ready to collapse in 1973 ..18 year old confiscated and sent to war... not fun

[@5inthehole]

With all the weight in the front of these cars they must have been horrific in the corners

[@michaeltutty1540]

The engine was set back quite a ways, so the weight distribution was better than any new front wheel drive car you can buy now.

[@5inthehole]

@@michaeltutty1540 -Even with the rear wheel drive?

[@efandmk3382]

I learned to drive on a car like this. Every road feels like it's covered with ice. They were beautiful, but awful cars.

[@Nudnik1]

Brady bunch cars

[@garymeacham4733]

They had a wagon version. to fit all the kiddies

[@dennisleporte2327]

Their never going to get there

[@adamtrombino106]

2 things wrong for certain in the vid. The 383 4bbl was optional rated at 330 hp. The 440 4 bbl with dual exhausts and dual snorkel air cleaner, engine code E86, vin code U, was rated at 375 hp. That engine had the 3.23 rear ratio std. Cars with the trailer towing package could get the 3.55, with or w/o Sure Grip.

[@montinaladine3264]

Yeah correct, the 350hp that he said, I knew didn't sound right.

[@jamesaandf]

I never saw a 383/4 on a Monaco. There were two 440 options, the 350hp single snorkel/exhaust or the 440 375 ho double snorkel w dual exhaust.

[@MisterMikeTexas]

How many 3 on the tree Dodge Monaco's did Mama Mopar sell in 1970? 😂😂

[@montinaladine3264]

How many three on the tree 383's ?!? That raised my eyebrows.

[@oliasofsunhillow7116]

Yeah, a semi luxury car with a three speed standard transmission is in contradiction of itself!

[@jamesaandf]

Worked at a Dodge dealer. Never saw one. A few Polara came thru with a 3 speed manual.

[@janksolid]

No, Frank!

[@diedonner299]

Few would believe Dodge had anything on Cadillac in 70. You gotta wonder what in the heck they were thinking to write that comparison into the script.

[@montinaladine3264]

The Dodge is hands down a better engineered car. The Caddy is still a product of Generic Motors, with all the downfalls that entails, even if it does have a much bigger name.

[@michaeltutty1540]

Keep in mind that the modified frame, fire wall, and even Cadillac Series 60 Fleetwood sedan front doors were common parts throughout the B, C, and D series cars. Yes, the Cadillac had a longer wheelbase, but the basic frame under the Fleetwood was the same as a Chevy Biscayne. Going back at least as far as 1959, all 5 styling studios would design a front left 4 door sedan door. The one that was picked was the basis for all the sedans in that year. Skins may be different, but a Cadillac sedan front door will bolt into any GM sedan of the same generation. As an example, a 61 Biscayne sedan front door would bolt directly on a 62 Fleetwood. The lower door remained the same through 64, but the different A pillar meant the doors would not interchange.

[@davshaw5]

Clearly trying to market this car to rich stuffed shirts.....

[@paulcochran5785]

Sounds like a YOU problem.

[@efandmk3382]

Does anyone who actually drove a Dodge, Chrysler, or Plymouth of this era, remember that every road felt like it was covered in ice? Awful cars.